Hubspot

DECEMBER 23, 2019

For instance, Reolink's Argus Security Camera offers a simple, yet effective example of a video that worked with no dialogue. It's a perfect example of communicating a product's value with a combination of text and movement, without needing to rely on any narration or verbal explanation. Animations are exactly the same.

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

Hubspot

OCTOBER 26, 2020

For example, HubSpot's SEO team used to obsess over organic traffic. A few examples include: Organic search. Clickthrough rate (CTR). Clickthrough rate reveals how often people who view your ad end up actually clicking it. For example, let's say you made $10 for every $1 spent on an advertising campaign.

Cost Per Click 98

Cost Per Click Cost per Acquisition Paid Search Agency Search Marketing 98

Salesforce Marketing Cloud

DECEMBER 11, 2023

For example, by analyzing a customer’s response to various email campaigns and website interactions, AI can assign a lead score that indicates the likelihood of conversion. You’ll also maximize clickthrough rates which will help you fine-tune your messaging – keeping in mind the goal of discovering what works best for a given audience.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Metadata

OCTOBER 6, 2021

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. For example, if my average selling price is $1M vs. $100k, I can likely afford to spend more per lead.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Hubspot

OCTOBER 15, 2020

This was a prime example of rich media ads. Then, we'll review how to create one for your company and look at some examples to inspire your own ad campaigns. They usually lead to more interaction, increased conversions, and a higher clickthrough rate. For example, will you use video? Use online tools. Image Source.

Paid Search Agency 101

Paid Search Agency Ads Media Banner Ads 101

Sprout Social

JANUARY 27, 2021

Embedded in External Websites and Apps: How often viewers watched your video when embedded on another website or app that embeds your videos (see example below). To clarify, the YouTube Watch Page just refers to the URL where a video was viewed (on YouTube versus embedded on a website, for example). The Traffic Sources Report.

Youtube 138

Youtube Analytics Video Marketing Optimization 138

LeadsRX

MARCH 9, 2022

For example, if a conversion path has 5 touchpoints, then each is given 20% credit, or a score of 0.20. Examples of groupings could be all Pay-per-Click Advertising, 3rd Party Syndication Programs, or a Fall Promotion. For example, you could track new account signups, newsletter subscribers, eCommerce purchases, etc.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Sprout Social

MAY 24, 2022

Paid media examples. Owned media examples. Earned media examples. Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Take Bissell’s Little Green Machine for example. For example, there are dozens of social media metrics you can track.

Paid Content 92

Paid Content Paid Search Agency Media Paid Social Agency 92

SalesIntel

APRIL 25, 2024

For example, if a large freight transport company is considering switching its payroll solution, it’s unlikely the company will abandon its existing payroll software overnight. An example buyer in your ICP, “Carol” is the head of Procurement at a large retail organization. You launch the campaign and….

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

Unbounce

DECEMBER 13, 2018

The go-getters ended up with a huge head start since ETAs proved to have higher clickthrough rates (CTRs) than standard ads. See for yourself how the three types of ads look in a side-by-side comparison: An example of how these ads appear in the search results. And good CTRs = good quality scores = lower CPCs = better ad positioning.).

Ads 111

Ads Google Mobile Advertising Clickthrough 111

Liveintent

AUGUST 9, 2022

How to build brand awareness Measuring brand awareness Examples of brand awareness campaigns. After all, what happens once you’ve targeted everyone on Facebook aged 18-35, for example? Email, for example, is home to one of the most valuable pieces of first-party data : the email address. Why is brand awareness important?

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Unbounce

JUNE 10, 2021

For example, a CPA for your app could be a download, and a CPA for a magazine could be a subscription. For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view. You can also set a target CPA : The CPA you want your ads to achieve.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Metadata

OCTOBER 6, 2021

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. For example, if my average selling price is $1M vs. $100k, I can likely afford to spend more per lead.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Anything Goes Marketing

MARCH 11, 2007

I've found a few email tools and resources that you may find useful. For example, it outlines that the subject line should not only outline what is in the email but also what value the recipient will derive from it. American Express had a successful example: "book a Caribbean cruise and enjoy special o?ers”.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

FunnelEnvy

DECEMBER 12, 2022

Even as marketing and technology move towards tools like crypto and AI, ABM will be a viable strategy to deploy in these developing worlds. The details of your execution depend on the specifics of your business, but we can provide three tips with pertinent examples to help you think about using ABM. How to Get Started With ABM.

Account Based Marketing 73

Account Based Marketing B2B Marketing Planning Lead Ranking 73

Sprout Social

OCTOBER 12, 2020

Language-learning app Fluent, for example, called out its competitor Duolingo directly (and provocatively!) With tools like Sprout, you can monitor mentions and tags to identify UGC that are worth Retweeting/Regramming, giving your followers some social love and converting customers into loyal fans. Clickthroughs to your site?

Top of Funnel 140

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 140

Convince & Convert

NOVEMBER 8, 2016

We want to maximize the reach of our content through more clickthroughs, likes, and shares. Rich snippets of recipes, ratings, and events are examples of how Google understands the schema markup of web content and displays results accordingly. For example, # BeachThursday attracts beach-themed pictures and videos of beaches.

Social Media 166

Social Media Promotion Media Clickthrough 166

Hubspot

NOVEMBER 26, 2020

With this tool, you can set automated bids for your campaign, which gives your ad a better chance of reaching the top of the SERP. For example, you can set it to bid for a certain section of the page — like the top half — or for certain times and places. We can see how this formula is written in the example below. Image Source.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

Optinmonster

DECEMBER 22, 2022

You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates. Check out these eCommerce personalization examples for inspiration. For example, part of an article may be hidden until the reader signs up with their email address.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Convert

JANUARY 25, 2021

Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site). Form submission Clickthrough Social media share. Subscriptions Articles read Clickthrough Comments Social media share.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Clickthrough Click Rate 59

DAGMAR Marketing

DECEMBER 26, 2019

You can find keywords with both commercial and research intent—and their associated traffic—by using professional tools. We’ll get into more detail about keyword research tools later in this post. This is a short-term solution (SEO is a long-term, ongoing process), but one that can help you see which tool works best for your law firm.

Keywords 64

Keywords Research Work Management Lead Scoring 64

SalesIntel

AUGUST 17, 2022

A sales rep prospecting clients on the phone is pure art (that’s why some are good at it while others not so much) but deciding who to call is pure science (think CRMs and sales automation tools). For instance, if you have a 2% clickthrough rate on your 10K emails of which 50% match your ICP, you will get only around 100 qualified leads.

Top of Funnel 40

Top of Funnel Ideal Customer Profiles Effectiveness Clickthrough 40

Optinmonster

JANUARY 22, 2024

For example, Storiarts has a category called “gloves.” You can tweak SEO titles with a tool like All in One SEO. Write Meta Descriptions Meta descriptions can go a long way in improving clickthrough rates (CTRs). Use image compression tools to reduce file sizes without compromising quality.

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

Litmus

MAY 11, 2021

We wanted a centralized review tool that allowed us to get feedback and approvals from stakeholders faster than ever, and it’s saved our butts plenty of times. It’s also a good example of why it’s important to centralize your data—especially your subscriber lists. It’s also part of the reason why we built Litmus Proof. That one hurts.

Webinar Metrics 105

Webinar Metrics CAN-SPAM Deliverability Clickthrough 105

Optinmonster

JUNE 23, 2022

For example, let’s say you have a popup on your website offering first-time visitors a coupon for 10% off their first purchase. Revenue attribution is more important than other metrics like the open and clickthrough rate of your email marketing or ad campaigns. Another tool you can use to measure revenue attribution is MonsterInsights.

Small Business Marketing 75

Small Business Marketing Marketing Attribution eCommerce Business 75

Hubspot

MAY 26, 2021

Furthermore, many bulk email services offer automation tools – think workflows and sequences – to help you move leads down the funnel and retain your current clients. The number one tool you'll need in any bulk email service you select is reporting capabilities. Clickthrough rate (CTR). HubSpot's Email Marketing Tool.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Features 99

Optinmonster

JANUARY 22, 2024

For example, Storiarts has a category called “gloves.” You can tweak SEO titles with a tool like All in One SEO. Write Meta Descriptions Meta descriptions can go a long way in improving clickthrough rates (CTRs). Use image compression tools to reduce file sizes without compromising quality.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Hubspot

FEBRUARY 25, 2020

In fact, emails that include the first name of the recipient in their subject line have a higher clickthrough rate than those that don't. While email marketing is clearly an excellent marketing tool, it can actually improve your sales as well. For example, many of you might have reached this page from a marketing email from HubSpot.

Email Marketing 101

Email Marketing Lead Ranking Planning Lead Scoring 101

Hubspot

MAY 19, 2016

While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier. But in contrast to the Really Good Emails website, which showcases emails of all kinds, the HTML Email Gallery exclusively showcases examples of design-heavy, HTML emails.

Resources 78

Resources Email Marketing Deliverability Clickthrough 78

Optinmonster

FEBRUARY 2, 2023

In this example, let’s say you had 60,000 form views. You can find metrics like bounce rate, exit rate, pages per session, time on page, clickthrough rate, and sales. One example would be linking to your best selling products from the About page. Google Analytics can track your conversions automatically.

Conversion Rate 93

Conversion Rate eCommerce Conversion Tips 93

Strategic-IC

DECEMBER 4, 2017

Google has a very useful Keyword Planner tool). Keep it simple, requesting only essential information at the outset; for example their name, company and email address. On landing pages for example, you’ll want a clear ‘Download Now’ CTA immediately visible above the fold. Use clear, actionable text to encourage clickthrough.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Anyword

MARCH 4, 2022

To see good keyword placement in action, take a look at these examples from Credo Clean Beauty and Reformation. If you can write something that speaks directly to that intent, you’re likely going to see higher clickthrough rates than if you don’t pay attention or aren’t even aware of what that customer is trying to accomplish.

Paid Search Agency 52

Paid Search Agency Ads Google Clickthrough 52

Madison Logic

AUGUST 31, 2023

It’s a proven method for generating higher clickthrough rates, web engagement, and pipeline. We’ll supply examples in the next section. Then, use the tools available like ABM platforms for measuring account engagement and pipeline metrics to discover campaign insights and ROI.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Scoop.it

DECEMBER 1, 2020

You can use e tools like Scoop.it When you’re sharing curated content on social media, your profile becomes the main lead generation tool. Add a line or two to explain why this content is worth consuming, and include your own reaction to spark a conversation with your audience, as with the below example.

Lead Capture 81

Lead Capture Curation Marketing Budget Creation Top of Funnel 81

BenchmarkONE

AUGUST 23, 2019

Affiliate marketing is one of the most powerful tools in your digital marketing toolkit. Affiliate marketing software works by driving traffic to your website from your affiliates, through content like blog posts and videos, yet you only pay those affiliates when the clickthrough traffic makes a purchase. So, look at it like this.

Work Management 69

Work Management Marketing Management Software Advertising Agencies 69

Sharpspring

JUNE 3, 2022

Consumers are reluctant to leave the platform once they’re there, which is why clickthrough rates on marketing emails are higher than on social posts. Here’s an example from Toast, which provides ordering, delivery, and payroll solutions to restaurants. However, that also means that any next steps can seem like too much effort.

Top of Funnel 93

Top of Funnel Marketing Automation Services Digital Marketing Funnels Advertising Funnels 93

Hubspot

MAY 30, 2019

Only building one basic campaign without utilizing Google Ads' AdGroups tool. Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs.

PPC 101

PPC Template Work Management Marketing Management 101