Moz

DECEMBER 19, 2019

Click on the whiteboard image above to open a high resolution version in a new tab! A really common culprit is if you're using a tool like Marketo or HubSpot or Unbounce to build landing pages, it's really easy to forget to put Analytics on those pages. Site Speed Sample Rate. The first one is the Site Speed Sample Rate.

Marketing Analytics Tools 66

Marketing Analytics Tools Analytics CMS Development Sample 66

SnapApp

AUGUST 1, 2017

Here’s a taste of what is to come (feel free to click the link to jump to a section of interest): . . Demand gen vs. lead gen. Demand gen challenges (and how to overcome them). How lead nurturing and lead scoring fits into your model. What is demand generation? . Metrics and KPIs .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Hubspot

MARCH 14, 2014

As a person who makes a living off of people reading, clicking, and sharing content, I was initially terrified. The sample we used for our research is a random sample of the clients for whom we have permission to aggregate and anonymize their data," said Lauryn Bennett, Head of Brand at Chartbeat. "The

Spending 28

Spending Banner Ads Banners Ad Exchange 28

Hubspot

AUGUST 7, 2012

And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Creating slide decks is a regular practice for many marketers. But an even better method is to leverage a call for more content.

Traffic 28

Traffic Lead Ranking Lead Scoring Optimization 28

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 62% of respondents said they post updates related to their work life, activities or interests, with 12% doing so on a daily basis.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

DECEMBER 3, 2014

If you visit Toggl while your time is being tracked, you’ll see the entries you’ve created through the Chrome plugin displayed with the description and project data you entered: Once you have the browser extension installed and your projects set up in Toggl, simply click on the button whenever you’re working on a particular content piece.

ROI 28

ROI Multi-Touch Attribution Top of Funnel Lead Ranking 28

ClearVoice

JUNE 24, 2019

According to a survey published by the Content Marketing Institute @CMIContent, 53 percent of marketers already use interactive content, and they expect that number will only increase. | #ContentMarketing Click To Tweet. And when used in emails, interactive content can help increase open rates and click-through rates by up to 300 percent!

Interactive Marketing 98

Interactive Marketing Tools Top of Funnel Content 98

SnapApp

JULY 7, 2017

I just answered a few questions with a couple of clicks and suddenly I'm seeing what country I'd be happiest in, which is.New Zealand. Our main approach for getting qualified leads for our business (and those of our clients) is to run Facebook ads with interesting video that is not selling, but about the topic. Aubrey Beck.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

JULY 22, 2015

Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). We implemented a new strategy to update, optimize, and republish old posts to increase organic traffic and lead gen. Only weekday results.

Analysis 28

Analysis Lead Gen Ad Frequency Advertising Benchmark 28