Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. More visitors to the site equals a higher conversion rate per user (0.49). This stat summons the final wag for the long-tail of smaller specialist retailers.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Porch Group Media

JANUARY 26, 2021

Brands were also asked to rate themselves on customer experience compared to their competitors. With spend at a current rate of approximately 12% of overall marketing budget, brands expect their spend to increase over the next five years to a total of 22.5%. At a current rate of 12.8% Click here to learn more.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Optinmonster

AUGUST 19, 2023

In this article, we’ll share 20 recent and relevant affiliate marketing statistics you need to find profitable opportunities and boost your conversion rates. More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Hubspot

JANUARY 18, 2012

If you're not sure whether lead nurturing should hold a place in your inbound marketing strategy, some of these thought-provoking lead nurturing stats just might make you rethink your stance. Stats to Set the Stage for Lead Nurturing. Source: Gleanster Research) Tweet This Stat. Source: Gleanster Research) Tweet This Stat.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. Source: Epsilon ) Tweet This Stat.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

NOVEMBER 18, 2011

So we've compiled some super cool stats and data to help paint the picture of what's going on in the marketing automation industry, illustrate the key challenges marketers are facing, and show how marketing automation has helped address those problems. Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This!

Stats 28

Stats Marketing Automation Services Marketing Automation Automation 28

Litmus

MAY 4, 2021

As an example, if your email marketing team consistently creates beautifully written prose and design, but doesn’t understand email insights beyond open and click-through rates, you have an opportunity to elevate your program with key engagement insights for better personalization.

Planning 81

Planning Paid Search Agency Advertising Agencies Work Management 81

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Hubspot

JUNE 29, 2012

Tweet This Stat! 2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages. Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

The ROI Guy

JANUARY 25, 2017

According to Forrester, the early bird still catches the worm, with a significant 74% of all deals going to the provider who helps "establish the buying vision", while only 26% goes to the vendor who "responds to a request" and wins the bake-off. Come on, get higher? Second, does engaging higher really make a difference?

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. YouTube ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

SnapApp

JUNE 18, 2015

B2C and publishers have been using interactive videos for a long time in all kinds of different formats – from videos that branch or jump around based on your inputs (“Choose Your Own Adventure”-style experiences) to videos with hotspots that, when clicked, show you where to buy the shirt or shorts you just clicked on.

Video Marketing 48

Video Marketing B2B Click Rate Advertising Mediums 48

Outbound Engine

NOVEMBER 6, 2018

Stat courtesy of Campaign Monitor. With email marketing software, it becomes easy to gather such data by tracking conversion and click-through rates. When you see an email with a great click-through rate, use that as a base for future sends. Clear, easy, and action is just a click away.

Small Business Marketing 51

Small Business Marketing Email Marketing Budget Programs Business 51

EveryoneSocial

JUNE 10, 2020

Here are some social media stats that show the sheer power of social media today: Nearly 50% of the world’s population uses social media. Forrester ) Twitter has more than 330 million monthly active users. Forrester ) Twitter has more than 330 million monthly active users. That’s over 3 billion users worldwide.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites.

Social Media 160

Social Media Media Stats Statistics 160

Marketing Insider Group

FEBRUARY 17, 2021

20-40% of the clicks on paid ads are fraudulent. According to WordStream’s analysis of $3 billion in annual PPC ad spend, the average click through rate is 2.35%. More than 90% of those clicks bounce. Multiply that by the average conversion rate for most leads and you get exactly ZERO new customers.

Paid Content 362

Paid Content Paid Search Agency Ads Banner Ads 362

Sprout Social

JANUARY 9, 2017

Knowing the best times to post on social media can make the difference between one click or 10. of customers prefer social media as the point of contact (the highest rated method). Clicks are Critical. Use Twitter analytics tools to track post clicks so you are certain what content drives engagement and what falls flat.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

KoMarketing Associates

NOVEMBER 10, 2021

These stats highlight opportunities B2B brands should pay attention to. Here are a few stats to help you decide which platforms to focus on. The average conversion rate of Facebook Ads is between 9 and 10% ; which is higher than most other paid platforms. . These stats will help guide you in the right direction.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Adobe Experience Cloud Blog

JUNE 15, 2013

By examining your web stats and other metrics, you will likely see a pattern of what attracts interest and what creates sales opportunities. According to Forrester Research, videos are 53 times more likely than traditional web pages to receive a first-page ranking.*. This post contains some key insights I’ve learned.

Webinar Metrics 48

Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

Sword and the Script | B2B

DECEMBER 28, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions. Case in point? PR measurement. PR measurement.

PR 80

PR Trust Marketing Stats B2B Marketing 80

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). Ascend2. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

OCTOBER 9, 2015

While I hope that your content is so good that people are naturally inclined to share it, there’s another powerful way to increase sharing rates: give your followers a reason to share in the first place. Buy buttons let consumers make that purchase directly from the social media platform they’re on in just a couple of clicks.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. That’s a good starter list for Mass Influencers.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. Videos under 90 seconds have an average retention rate of 53%.

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

WebMarketCentral

MARCH 16, 2009

It's growing at an astounding rate. Not only is this segment large, but use of member communities grew at twice the rate of email last year, and three times faster than the other top online activities. Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Online Marketing Institute

DECEMBER 23, 2010

What is a reasonable conversion expectation from click to form fi. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Why dont some of my keywords show, even though we bid very high?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates. Click To Tweet. Increases conversion rates. Helps gain market share.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Rev

NOVEMBER 20, 2018

For example, this benchmark report from WordStream includes conversion benchmarks for B2B companies doing paid search and display ads, stats based on 14,197 US WordStream customers: Click-Through Rate (CTR) —the percentage of users who clicked on a paid search ad— 2.41%. In other words, 97.59% of people didn’t click.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Hubspot

JUNE 9, 2016

Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. 48 Instagram Stats. Click on a category below to jump to the stats for that category: Instagram's Growth. Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat!

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. At its current rate, Twitter will process almost 10 billion tweets in 2010. How much are you worth?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Rev

NOVEMBER 20, 2018

For example, this benchmark report from WordStream includes conversion benchmarks for B2B companies doing paid search and display ads, stats based on 14,197 US WordStream customers: Click-Through Rate (CTR) —the percentage of users who clicked on a paid search ad— 2.41%. In other words, 97.59% of people didn’t click.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Hubspot

AUGUST 27, 2012

1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. Source: Gartner ) Tweet This Stat! Source: Forrester ) Tweet This Stat! Source: Satmetrix ) Tweet This Stat! Source: Aberdeen ) Tweet This Stat! Source: Aberdeen ) Tweet This Stat!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Adobe Experience Cloud Blog

MARCH 20, 2017

Does your automation platform track open rates for push notifications and emails? We aren’t the only ones who came to this realization— Forrester explains that data-centric, behavioral messaging is a big part of mobile marketing today. If you’re announcing a storewide sale, you can instruct users to “Click for discounts on [category]!”,

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

Sharpspring

JULY 7, 2017

yourcompany.com”), and they use key performance metrics – hard bounces, soft bounces, engagement rates, spam complaints, and more – from your past email sends to determine whether your next email will land in the inbox or the junk box. Engagement is measured by factors such as open rates, click-through rates and visits to your website.

Marketing Automation Services 44

Marketing Automation Services CAN-SPAM Domain Click Rate 44

Terminus

APRIL 22, 2021

But according to Forrester, less than 1 percent of leads turn into sales. Need some stats to back up that shift? How many are engaged by clicked ads, visiting your site, or interacting with content in some way? More importantly, what’s your win-rate? What’s your churn rate? And in marketing, the lead was king.

Leads 29

Leads Lead Marketing Qualified Leads ABM 29