SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. The Design: Was it minimalist or showy?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Crafting a successful email campaign is a surefire strategy to hit those KPIs and convert curious visitors into satisfied customers. How do you get one off the ground, though?

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Belkins

MAY 19, 2020

E-commerce becomes a strong, influential form of economic activity for the business sector, and emails are the best channel of communication between a business and its audience. Of course, it is not a piece of cake to create an effective drip email campaign that ensures profit and growth for your business.

Email Campaigns 105

Email Campaigns Campaigns Top of Funnel B2B 105

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Optimizing your emails is a crucial step to better understanding and generating more leads. Write Your Emails Right. The subject line is the first information a user takes in from an email.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

Salesforce Marketing Cloud

MAY 23, 2024

It’s amazing that something as simple as a live poll could transform an email campaign, but ByLaurenJean did just that. They took a static email about diamond rings and upgraded it with a dynamic live poll asking subscribers which diamond cut they liked better. On average, brands saw: A 76% increase in click through rate.

Click Rate 124

Click Rate Content CAN-SPAM Banners 124

ClearVoice

JANUARY 8, 2024

Use it to measure KPIs such as website visits, pageviews, bounce rates , and conversion rates HubSpot Analytics: Provides analytics for inbound marketing, sales, and customer service. Use it to evaluate email marketing KPIs such as open rate , subscriber growth rate, and unsubscribe rate.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Act-On

OCTOBER 4, 2023

View side-by-side email results to spot trends and anomalies Results for one email are handy. Results for multiple emails are a force multiplier for marketing strategy. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Smarte

JANUARY 18, 2022

A 5 Step Process to Kick Start Your Account-Based Marketing (ABM) Strategy. In this blog post, we are going to break down how to kick start your account-based marketing strategy (ABM) in a simple 5-step process. #1 Rate those 5000 companies on a scale of 1 to 10 and rate the contacts within those companies on a scale of 1 to 10. #5

Account Based Marketing 98

Account Based Marketing ABM Process Marketing Strategy 98

Smarte

JANUARY 18, 2022

A 5 Step Process to Kick Start Your Account-Based Marketing (ABM) Strategy. In this blog post, we are going to break down how to kick start your account-based marketing strategy (ABM) in a simple 5-step process. #1 Rate those 5000 companies on a scale of 1 to 10 and rate the contacts within those companies on a scale of 1 to 10. #5

Account Based Marketing 98

Account Based Marketing ABM Process Marketing Strategy 98

Webbiquity

OCTOBER 18, 2022

The majority of these will be actual spam, but many will be genuine campaigns that failed to consider email deliverability. Here are six of the core factors that determine how deliverable an email is: Bounce Rate: Emails bounce when you attempt to send them to an address that doesn’t exist or is no longer active.

Deliverability 286

Deliverability CAN-SPAM Opt-in Opt-out 286

Delivra

SEPTEMBER 27, 2018

The study also revealed that Millennials lead the way in taking actions in response to an email—47% (age 35 and under) compared to 27% for those ages 35-54 and 11% for respondents 55 and older. It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. The users can track their open rates, clicks, unsubscribes, etc. Write click-worthy subject lines.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Only B2B

APRIL 10, 2024

Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. Misalignment between marketing and sales teams can lead to poorly qualified leads being passed on, impacting conversion rates.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

The Point

MARCH 23, 2023

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. Offer Appeal 2.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two.

Click Rate 100

Click Rate Budget Programs Case Studies Open Rate 100

Martech

FEBRUARY 13, 2024

For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit. What this means for bulk email senders Google already regularly sends some emails to the spam folder. Business email address Subscribe Processing.

CAN-SPAM 117

CAN-SPAM Acquisitions Click Rate Purchase Intent 117

Martech

JANUARY 8, 2024

Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase. Determine the frequency and content of email campaigns to be sent. no purchase in the last 6 months).

SMS 73

SMS Marketing AI Best Practices CMO 73

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Benefits of using Google Analytics include: Understanding website performance: It helps track key metrics like the number of visitors, page views, bounce rate, and average session duration.

Budget Programs 102

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 102

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. 72% of consumers only respond to email messages directed toward them – that is personalization. Driving actions. Sales growth.

Email Marketing 121

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 121

Vidyard

MARCH 28, 2017

While our previous email campaigns used this tactic—Hi {first_name}—it was lacking in our videos. Our previous Advocamp promotions (email, social, and through our customer AdvocateHub ) yielded modest results: 16.1% open rate, 0.7% click-through rate and 4.5% click-to-open rate.

Click Rate 50

Click Rate Video Marketing Conversion Open Rate 50

SmartBug Media

JANUARY 4, 2023

When it comes to email marketing, our research on certain demographics provides helpful insight into the frequency and rate at which people check their email: Ninety-nine percent of email users check their inbox every day, with some checking 20 times a day. percent average monthly open rate. percent click rate.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 82

Email Marketing Planning Open Rate Click Rate 82

Salesforce Marketing Cloud

DECEMBER 11, 2023

How does AI in email marketing improve ROI over time? What are the best practices for using AI in email marketing? What’s ahead for AI email marketing 50 ways to send better emails How do you get readers to click and read your emails? Make a new plan, Stan What is AI in email marketing?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Martech

DECEMBER 22, 2023

But your email design can also encourage your customers to click and convert. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Get MarTech! In your inbox.

Deliverability 96

Deliverability Copywriting Outreach Verticals 96

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Litmus

JANUARY 25, 2022

Keep in mind: Be sure to have a holistic view of email metrics as well as your digital marketing efforts as a whole to best benchmark for an omnichannel approach. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR). Unsubscribe rate. Bounce rate.

Email Marketing 100

Email Marketing Click Rate Open Rate CTR 100

Litmus

OCTOBER 4, 2023

It’s common to use an email report at the end of your fiscal or calendar year to give a status report to stakeholders and leadership. Of course, you can also create a report after a big email campaign, before a budgeting or investment pitch, or when you aren’t sure why you aren’t hitting your email marketing goals.

Template 102

Template Budget Programs Click Rate Lead Scoring 102

Martech

FEBRUARY 1, 2024

The benefits of Google Annotations Finding examples can be a bit like looking for a needle in a haystack since (as mentioned) most email marketers aren’t aware of Annotations. Dig deeper: Email marketing strategy: A marketer’s guide Why aren’t they used more? Business email address Subscribe Processing. In your inbox.

Email Marketing 104

Email Marketing Google Click Rate Marketing & Strategy 104

Martech

APRIL 22, 2024

Segment your email list based on demographics, behavior, or engagement levels to deliver targeted messages that resonate with each segment. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process. Now it’s your turn to give MarTechBot a try.

Lead Generation 102

Lead Generation Lead Ranking Tactics Lead Scoring 102

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Contently

MARCH 23, 2023

However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Content marketing is no exception.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

FunnelEnvy

MARCH 4, 2024

Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. Source: FinancesOnline The testing process involves randomly showing users two or more page variants and then using statistical analysis to determine which version performs better. Deeper insights.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

JANUARY 11, 2024

Brands are looking to capture this interest in reading email for content by giving up some of their special-offers messaging. B2B email campaigns Email campaigns aren’t just for consumer brands. We’re seeing more B2B-related email marketing,” said Marin. Business email address Subscribe Processing.

Email Marketing 124

Email Marketing Marketing AI Enterprise Management Work Management 124

Delivra

OCTOBER 9, 2018

Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. 12 types of email campaigns you should be automating. Welcome emails.

Email Campaigns 45

Email Campaigns Automation Campaigns Marketing Automation Services 45