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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

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[Announcement] Integrate OptinMonster with Google Analytics to Make Better Marketing Decisions

Optinmonster

Marketing in today’s world is dependent on data. And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. At a more advanced level, it’s what you use to gather insights about customer’ behavior in order to make better marketing decisions.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Market explorer. It’s certainly one of ours.

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Evaluate Your Email Performance with an Email Reporting Template

Litmus

However, reviewing something as significant as your marketing program can be daunting. To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? Are you spending time on the most impactful strategies?

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Using Google Analytics 4 integrations for insights and media activations

Martech

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process.

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7 Ways Email Marketing Can Help You Double Your SEO Results

SendX

Marketers often prioritize their website and link-building strategy to improve SEO results. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. However, getting more clicks isn’t sufficient. It’s important to deliver value on both channels.

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How To Prepare for Black Friday and Cyber Monday Marketing

Optinmonster

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. They are golden opportunities to skyrocket sales, attract new customers, and improve brand loyalty. Look no further!