Liveintent

DECEMBER 26, 2019

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. Still, even with the best email marketing efforts, average email open rates are stuck at 10-20%.

CTR 63

CTR Paid Search Agency Ads Conversion 63

Oktopost

APRIL 29, 2024

Forrester research shows that 85% of organizations using intent data report substantial business benefits. This improves ad spend efficiency and conversion rates. This will boost click-through rates and ultimately conversions. It provides insights into customer behaviors, interests, and purchase intentions.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Only B2B

SEPTEMBER 18, 2023

Increased Conversion Rates : A study by MarketingProfs reveals that automation can lead to a 53% higher conversion rate compared to manual lead qualification. Sales Funnel Optimization : Automation ensures a 30% higher conversion rate through the sales funnel, according to a report by Pardot.

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

Leadspace

FEBRUARY 9, 2022

Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor data health. Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor data health. Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Madison Logic

MAY 24, 2023

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Madison Logic received the highest possible score of 5.0

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Madison Logic received the highest possible score of 5.0

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

KoMarketing Associates

FEBRUARY 13, 2020

Offering personalized experiences helps marketers increase conversion rates and visitor engagement, improve customer experiences, boost lead generation and drive customer acquisition. Leverage social media as a conversational tool. Instead it should be used as a conversational selling platform. Please stop doing this.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Only B2B

FEBRUARY 6, 2024

Email Engagement: Track email open rates, click-throughs, and unsubscribe rates to gauge prospect interest and tailor future communications. This translates to higher lead quality, improved conversion rates, and maximized marketing ROI. This personalized approach fosters stronger engagement and drives conversions.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Optinmonster

JANUARY 15, 2024

The average SaaS conversion rate for optin free trials is 18.20%. The average conversion rate for an optout free trial is 48.80%. The average free trial conversion rate for B2C is higher than for B2B. Communicating your pricing on the signup page builds transparency and might even improve conversions.

Conversion Rate 101

Conversion Rate Conversion Tips Marketing Analytics Tools 101

ClearVoice

JULY 7, 2023

Every transaction and conversion comes after a journey of discovery that can take days, weeks, or even months. Regarding an email list, you may create a segment of users who open their emails but don’t click or view emails on mobile. Tracking your engagement rate can help you identify what is and is not working.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Martech

MAY 4, 2022

Here are three ABM strategies, stemming from these pillars, Cerretani believes can help marketers improve their conversion rates. “Sometimes your best chance for conversion is through retargeting,” Cerretani said. Click here to download! Incorporate ABM into top-of-funnel channels. Action in-market accounts.

Account Based Marketing 112

Account Based Marketing ABM Webinar Metrics Effectiveness 112

Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible. And it’s all automated.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

SmarkLabs

JUNE 12, 2023

A study by Forrester Research found that companies excelling at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Here are some key metrics you should consider: Conversion Rate : Conversion rates reflect the percentage of your audience that completes a desired action, like filling out a form.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Only B2B

AUGUST 21, 2023

This helps sales teams focus their efforts on leads that have a higher potential for conversion. By analyzing trends and conversations, businesses can understand the pain points and challenges faced by their target audience. According to Epsilon, personalized emails deliver six times higher transaction rates.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Vidyard

JANUARY 11, 2018

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71% Gen Xers: 58% Baby Boomers: 54% For millennials, video, be it live or asynchronous, is the next best thing to face-to-face. Measure click-through rate, drop-off points, or number of times watched. Yes please! #3.

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Litmus

MARCH 10, 2021

So we commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study that examines the return on investment (ROI) organizations could achieve with Litmus by their side. Increase net sales revenue due to improved click-through and conversion rates. Achieve a 301% ROI.

Forrester 63

Forrester Case Studies Business ROI 63

Only B2B

MARCH 6, 2024

But there are a lot of factors littering the path of lead conversion [time, sales, team, and more]. And what creates the curves and turns in the journey is- marketers and salespeople focusing on the vanity metrics like: Impressions and clicks. Outreach volume (calls, emails, social media) Session duration and bounce rate.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SmartBug Media

MAY 13, 2022

Using intent data to prioritize accounts leads to higher conversion rates, better alignment with sales, and shorter sales cycles. Everyone has software that tells them when someone is on their website and what content they clicked on," says Hussam AlMukhtar, Senior Director of Strategic Growth and Partnerships at ZoomInfo.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Porch Group Media

JANUARY 14, 2023

Email personalization increases open rates by 26% and generates a 760% increase in email revenue. According to the latest research, email personalization has many benefits: According to 75% of marketers, click-through rates are improved due to personalization. Overall, 42% of online shoppers find cart reminders to be helpful.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Martech

JANUARY 25, 2022

According to Forrester , 94% of B2B purchasing decisions are made by buying groups and not individuals. While traditional solutions have not been sophisticated enough to reliably identify and engage with buying groups, new technologies are emerging that measure probabilities of conversion for the group. And it impacts revenue.

Lead Ranking 102

Lead Ranking Top of Funnel Marketing Qualified Leads Ideal Customer Profiles 102

Vidyard

JANUARY 11, 2018

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. Measure click-through rate, drop-off points, or number of times watched. Over 72 percent of businesses who use video, say it has increased website conversion rates. Increased Conversions.

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Optinmonster

JANUARY 15, 2024

The average SaaS conversion rate for optin free trials is 18.20%. The average conversion rate for an optout free trial is 48.80%. The average free trial conversion rate for B2C is higher than for B2B. Communicating your pricing on the signup page builds transparency and might even improve conversions.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

According to a Forrester report, “ engagement is the level of involvement, interaction, intimacy, and influence an individual has with a brand over time.” Here’s are a few things you should track: Clicks. You posted a blog on your webpage, and now you want to track how many times viewers clicked on the link. Conversions.

Social Media 134

Social Media ROI Social Marketing Media 134

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. Your CTA button could even be a non-contrast color that says “ submit ” and that alone wouldn’t stop me from clicking. But it doesn’t reflect the offer I saw in the ad, which is why I clicked in the first place. Hey there , marketer.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Anything Goes Marketing

MARCH 11, 2007

then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. Is my email design appropriate?

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Moz

JANUARY 14, 2020

The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart. If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible. And it’s all automated.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

Vidyard

OCTOBER 27, 2019

Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. Bump Up Conversions. Video users have 27% higher click-through rates and 34% higher web conversion rates, says research from Aberdeen Group.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Optinmonster

AUGUST 19, 2023

In this article, we’ll share 20 recent and relevant affiliate marketing statistics you need to find profitable opportunities and boost your conversion rates. And Pay-per-click (PPC) ads are fourth on the list, bringing website visitors for around 34% of marketers. Let’s get started. But there are other payment models, too.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. How does programmatic advertising work?

Advertising Agencies 123

Advertising Agencies Paid Content Cost Per Thousand Advertisements 123

Oktopost

JANUARY 12, 2021

Some metrics carry over, like bounce rate, total page visits, and time spent on-site. Simple conversations can help you understand how customers’ needs are evolving; or what’s stopping your leads from closing the deal. Tracking conversion rate is standard, but you also need to look at the cost per lead for your advertising.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101

Golden Spiral

NOVEMBER 7, 2022

What pages on your website, other than landing pages, have the highest bounce rates? Which emails have the highest click through rates in the last six months? Which ads have the highest conversion rates? If they haven’t opened, clicked, or replied in the last three months, ignore them for a while.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

Vidyard

OCTOBER 27, 2019

Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. Bump Up Conversions Video users have 27% higher click-through rates and 34% higher web conversion rates, says research from Aberdeen Group.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

ClearVoice

JUNE 11, 2019

' @chadbuleen | #ROI | #contentmarketing Click To Tweet. According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Unique clicks. Conversion rate. Net conversion value.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Marketing Insider Group

FEBRUARY 5, 2024

NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. Worldometers) 21% of search engine users click on more than one result. Google) Over 25% of users click on the first Google search result. of all clicks. (Up Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

PureB2B

FEBRUARY 19, 2017

Track your prospects’ activity by identifying pertinent online behavior, searches, clicks, and purchases. Personalization Increases Engagement and Conversions. Emails that are targeted to an individual or specific group of people show improved click-through rates of 14% and conversion rates of 10%.

Lead Nurturing 86

Lead Nurturing Personalization Lead Scoring Lead Ranking 86