Contently

DECEMBER 19, 2018

The click is better than the impression. In the past few years, every online experience or product has been optimized for clicks, and brands have A/B tested and adjusted in search of the best headline, image, and tone of voice. But the click’s reign may slowly be coming to an end. As a metric, it gives us more clarity.

Top of Funnel 166

Top of Funnel Lead Scoring Lead Ranking Dwell 166

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Oktopost

APRIL 20, 2021

Many of Google’s recent changes are designed with the needs of Google’s users at the forefront — but web marketers, not so much. For example, there was the addition of “ featured snippets ” that pull content to address search queries right on the results page. Click-throughs can happen by mistake.

SEO 62

SEO Dwell Lead Scoring Lead Ranking 62

Content Marketing Institute

AUGUST 20, 2018

Getting people to click to read your content is hard, whether you’re trying to entice them in an email or tempt them in the search engine results. Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Click To Tweet. Many marketers mistakenly think long-form content is too daunting for readers.

Dwell 102

Dwell Click Rate Copywriting Lead Scoring 102

accelerate agency

MAY 9, 2020

They are especially useful for building and directing an effective content marketing strategy. Understanding the long tail keywords associated with your niche helps you to write content which users really want. They have high conversion rates and that’s something that companies notice. Think of SERPs like a market.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

accelerate agency

MAY 24, 2023

It can be difficult to accurately measure their effectiveness, and any success is often fleeting – how often do you even see Facebook posts from two days ago, much less click on them? For instance, if you notice the bounce rate on a particular landing page is high, perhaps the content on that page needs a refresh.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Atomic Reach

MARCH 11, 2019

How do you measure your content marketing efforts? One of the biggest challenges in content marketing is measuring the effectiveness of your content marketing. Some questions you might have asked yourself might include the following: Is our content marketing working and helping us achieve our objectives?

Top of Funnel 40

Top of Funnel Dwell Opt-out Content 40

ClearVoice

JULY 7, 2022

Can dwell time, page views, and user engagement affect your Google rankings? Or should you put them on the back burner and focus on content and link building? Learn what these terms above are, if they even matter to SEO, and how to improve them when writing content. Bounce rate. Poor content quality.

Dwell 52

Dwell Lead Scoring Lead Ranking Google 52

Atomic Reach

MARCH 15, 2019

Digital marketers know how crucial it is to predict user intent whenever possible. Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. That's where content intelligence comes into the picture. What Could Content Intelligence Show?

Intent 105

Intent Top of Funnel Marketing AI Content 105

Optinmonster

APRIL 23, 2020

Appearing in the top 3 results is excellent because your click-through rates skyrocket the closer your get to #1, as shown in the image provided by Backlinko below: Appearing on the first page at all, within the top 10 results, is also useful. Content quality and amount. Website info and info about the content creator.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

accelerate agency

MAY 24, 2021

For instance, if you notice the bounce rate on a certain landing page is high, perhaps the content on there needs a refresh? to help you boost your content marketing efforts. Keeping an eye on age, location, gender, interests, and more, will let you build a detailed customer persona to market to.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Outgrow

NOVEMBER 10, 2020

The popularity is immense and now ecommerce marketers use these interactive quizzes for customer intel. Yet, there are a few of them that have cracked the code and are celebrating their conversion rate spikes. Using a CTA button also increases the click-through rate by 28 %, hence increasing chances of conversion.

eCommerce 52

eCommerce Product Lead Scoring Lead Ranking 52

SmartBug Media

FEBRUARY 5, 2020

Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. This blog post will cover nine SEO-friendly content writing tips to improve rankings. Today, SEO is as much an art as it is a science. Use the Right Keywords. Identify and Capture Search Intent.

SEO 87

SEO Tips SERP Content 87

SalesIntel

MAY 7, 2024

With each passing year, new technologies, consumer behaviors, and market dynamics reshape the landscape, creating challenges and opportunities for marketers. Content marketers are very excited about what the future holds. If you can meet them there, you’ll already be ahead of most other marketers.

Marketing AI 64

Marketing AI Trends B2B Marketing Content Marketing 64

Vidyard

OCTOBER 8, 2020

You click on your friend’s MySpace profile and—BAM!—there Not make them close their eyes, cover their ears, and click madly away. Not make them close their eyes, cover their ears, and click madly away. Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. Click Copy Code.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Optinmonster

JANUARY 4, 2024

If users click on a result and immediately bounce from the site, the site will start to lose ranking. But, if users click on a result and spend time on the site, the site will start to gain ranking (or stay at a higher ranking). Click-Through Rate: percentage of searchers who click on your search result 2.

Traffic 106

Traffic SEO Tips Dwell 106

Vidyard

OCTOBER 8, 2020

You click on your friend’s MySpace profile and—BAM!—there Not make them close their eyes, cover their ears, and click madly away. Not make them close their eyes, cover their ears, and click madly away. Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Hubspot

OCTOBER 2, 2015

List posts are a fixture of content marketing. More importantly, we need to know if they’re effective or simply a tacky way to push content online. More dwell time. Less bounce rate. As a result, we click faster, dwell longer, and anticipate being satisfied with what we view. You get the idea.

Dwell 28

Dwell Clickthrough Case Studies Domain 28

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. NEWLY UPDATED!

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Optinmonster

MARCH 1, 2024

That’s because it accounts for almost 95% of the mobile search market. Source: StatCounter Global Stats – Search Engine Market Share Interesting, right? Mobile Search Is on the Rise First of all, it’s about the market trend. Source: StatCounter Global Stats – Platform Comparison Market Share 2.

SEO 90

SEO Lead Scoring Lead Ranking Mobile Marketing 90

Unbounce

NOVEMBER 5, 2020

But despite all these advantages—there are still some opportunities for ecommerce marketers to beat Amazon at their own game. Currently, Jeff Bezos’ brainchild owns 45% of the ecommerce market share. Amazon is projected to own 50% of the ecommerce market share in 2021. Click to see the whole thing.).

Amazon 144

Amazon eCommerce Paid Content Top of Funnel 144

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

ClearVoice

AUGUST 15, 2023

As a result, visual content has emerged as an effective communication tool. From breaking down intricate processes to engaging the audience’s attention, visual content is transforming the way cybersecurity is marketed, understood, and embraced.

Dwell 52

Dwell API Content Click Rate 52

Optinmonster

FEBRUARY 15, 2024

This perceived authority can positively influence your website’s click-through rates (CTRs) from search results. Enhanced Content Lifespan Content shared on social media continues to live on and be discovered long after it’s published. Smash Balloon offers the best social media feed plugins on the market.

Social Media 87

Social Media SEO Media Lead Scoring 87

Single Grain

FEBRUARY 19, 2020

The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Single Grain

AUGUST 7, 2019

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. It isn’t that hard for a beginner to set up plus it offers a simple design that helps save the advanced marketer some time. Boosts old posts.

SEO 101

SEO Lead Scoring Lead Ranking Banners 101

seo.co

DECEMBER 6, 2021

In email marketing, landing pages, social media, and content marketing. If a web page consistently attracts engagement and longer dwell times for a certain keyword, Google assumes that visitors are deriving value from it. So you need to make them as click-worthy as possible. black market. Think about it.

SEO 98

SEO Dwell Burn Rate Top of Funnel 98

Single Grain

JULY 30, 2019

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Here are some examples of outdated SEO tactics in 2019: Content Machines. So if your SEO is failing, check your site dwell time.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Single Grain

FEBRUARY 15, 2022

And three “within striking distance of page 1” Moosend posts: The 9 Best Email Marketing Services In 2021. Takeaway: Content decay is what happens to your older blog posts when you stop giving them attention and, instead, focus only on your exciting new content. 14% increase in clicks. 117% increase in clicks.

Traffic 98

Traffic Organization CTR Cold Calling 98

seo.co

JANUARY 22, 2021

An oft-ignored key performance indicator (KPI) of your content marketing campaigns is measuring your on-site and competitor traffic ratios. What do traffic ratios tell us about our content? Click here if you need a “how to” for finding a site’s total indexed pages in Google. Content is king. .

Efficiency 69

Efficiency Traffic Dwell Comparison 69

Outgrow

OCTOBER 21, 2019

Interactive Content Ideas For All Types Of Marketing . Marketing isn’t unidimensional. You can have different strategies, metrics, and tools to work on different kinds of marketing. But one thing that you can fit in everywhere is - interactive content for all types of marketing. Content Marketing.

Interactive Marketing 40

Interactive Marketing Paid Content Top of Funnel Webinar Metrics 40

Parse.ly

APRIL 6, 2020

They show you what makes people click, stay, share, and convert—so you can do more of those things and grow your business. Let’s take a deeper look at what web analytics dashboards are used for, when Google Analytics is a good choice, and the role that dashboards play for today’s content-focused marketing teams. SEO specialists.

Analytics 52

Analytics Marketing Analytics Tools Work Management Marketing Management 52

Single Grain

MARCH 2, 2020

This post was refreshed with new content for 2020. If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. 81% of businesses use video in their marketing strategy, a 63% increase since last year. And not just on social media, either.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Single Grain

MARCH 29, 2023

Keyword Research for Enterprise SaaS On-Page Optimization for Enterprise SaaS Technical SEO for Enterprise SaaS Off-Page Optimization for Enterprise SaaS Measuring Success for Enterprise SaaS SEO Conclusion Get My Free Enterprise SaaS Marketing Plan What Is Enterprise SaaS SEO? Transactional: The user intends to make an immediate purchase.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

ClearVoice

AUGUST 27, 2019

Or how about ridding your content of these outdated SEO tactics? SEO #contentmarketing Click To Tweet. Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines. High bounce rates.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Outgrow

SEPTEMBER 20, 2019

It is an interactive marketing platform, and naturally has its own set of the target audience. Have a quiz like ‘ Which Marketing Tool Is Right For You ’ not only generates leads but also allows Outgrow to educate the participants. Statistics show the segmented email campaigns have an open rate that is 14.32% higher.

Outgrow 75

Outgrow Paid Content Top of Funnel Classified Ads 75

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. You’ve got a strategy, you’ve made some videos, now what?

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65