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Nine Social Media Marketing Stats You Can Use

Webbiquity

Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007. Social media ads are tied with sponsored posts among the most trusted channels by consumers when making a purchase decision. Almost half of GenXers (46%) trust social ads, while less than a third (31%) of baby boomers do.

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The 6 Most Important Social Media Trends of 2017

Contently

Facebook added a hundred million users in a quarter? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Facebook shamelessly copied another Snapchat feature? In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ?

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YouTube Hashtags: The Secret to Video Marketing Success

Martech Advisor

Hashtags on YouTube start with a # symbol followed by tags (or words) added to video titles and descriptions. Classify and categorize content. YouTube hashtags are best used to classify and categorize content. For instance, you can classify your content based on popular or highly searched terms in your area of expertise.

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Facebook Wants You to Think False News Efforts Are Working, But 52% of People Aren't So Sure

Hubspot

Facebook today announced that three independent studies have found that the company's efforts to fight the spread of false news on its site might be working. Three Studies of Facebook's Fight Against False News. The results: Following November 2016, interactions with this content fell by over 50% on Facebook.

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Measure Content Marketing ROI Easily Using This Effective Approach

Pam Didner

It’s pretty plain because no bells and whistles have been added to liven it up yet…. Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. Content is vital in B2B marketing, especially in a long purchase cycle.

ROI 91
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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

I’ve been thinking about that anecdote a lot recently following the revelations about how Cambridge Analytica accessed and deployed Facebook data to impact the U.S. There’s been a lot of discussion about how much Mark Zuckerberg knew and whether Facebook should have done more to prevent or stop the data theft.

Privacy 133
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A Checklist Questions for Hiring The Best Content Marketing and Social Media Managers

Pam Didner

Photography, reading, and political causes are all very good interests for people we classify as “seekers.” The hiring process can be a drag. Hiring is very similar to looking for clues to discover your customers’ buyer intent. What are your hobbies? You are looking for hobbies that demonstrate curiosity about the world around them.