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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. It doesn’t currently do identity resolution to build unified customer profiles, but is moving in that direction. Datorama is one of them.

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Brand Safety and Contextual Advertising: 4 Key Considerations

Digilant

For instance, if you’re selling to new parents, you would want your ad to be placed next to an article written for first-time moms and dads. Case in point: In 2017, a raft of giant brands left YouTube because their ads appeared next to extremist, inflammatory videos. Blocklists are sites where you don’t want your ads to run.

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4 Strategies to Protect Your Brand Through Advanced Contextual Advertising

Digilant

For instance, if you’re selling to new parents, you would want your ad to be placed next to an article written for first-time moms and dads. Case in point: In 2017, a raft of giant brands left YouTube because their ads appeared next to extremist, inflammatory videos. Blocklists are sites where you don’t want your ads to run.

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idio Does Sophisticated Content Recommendation

Customer Experience Matrix

Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. Indeed, it meets almost all the critieria listed above, including the most important one of building and maintaining a persistent customer database. idio was one of those.

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Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

In October 2018, publishers. Google's emphasis throughout 2018 has been on getting publishers to improve mobile experiences for users, and its middling score for its very own news platform shows that it's not so easy to acquire a respectable grade in the category. Major Media Companies: Does a Custom, High-Cost CMS Pay Off?

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Go check it out!

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CBD Marketing 101: What You Should Consider When Building Your Brand

Brandpoint

While these two plants are closely related , they are classified differently under law, and understanding the difference is crucial to using and marketing CBD legally. The rules and risks of advertising your CBD business. Google is said to be testing ads from the hemp industry on its platform as well.