In This New Era, Demandbase Unlocks Improved Target Account Identification with More IP and Cookie Data
Engagio
FEBRUARY 25, 2021
billion IP addresses that are mapped to a company or otherwise classified (i.e., In the second half of 2020, Demandbase added more IPs, cookies, and first-party data signals that allowed for a +15% increased match rate. We also significantly improved the accuracy of the matching by adding 28.3 consumers). Accuracy is critical.
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