article thumbnail

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. Tools like Woopra and FoxMetrics let you not only track individual visitor behavior but also serve up personalized content. 8: Three Crucial Classes of Marketing Analytics Tools.

article thumbnail

Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Experience is everything Values for this age group center around: Quality of life, including emotional connection, personal well-being and financial security.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Report: 70% of Marketers Have Only Been ‘Somewhat Successful’ with Programmatic Advertising

KoMarketing Associates

Although many marketers are investing in programmatic advertising, new research shows that they still face several hurdles, and they may not dedicate as much of their budget to it in the future. Over the next six months, most marketers (37%) said that they expect their programmatic advertising budget to only increase by 10% or less.

article thumbnail

Market Polarity Shifts: How Changing Buying Models Impact GTM Strategies

Choozle

One thing is certain, the economic divide continues to expand, creating a growing class of working poor and a shrinking middle class. This involves leveraging advanced technologies such as artificial intelligence for personalized recommendations, virtual try-on features, and interactive online experiences.

article thumbnail

Flip yourself into leadership with exponential growth publishing

Biznology

The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. Capitalism reaches you through advertising, jobs, money, and the products you buy and consume. Examples of today’s disruption opportunity: the middle class decline. The middle class is another example.

Cable 169
article thumbnail

A New World for B2B: Demandbase and LiveRamp To Provide Industry-Leading Identification and Targeting Solutions

Engagio

B2B buyers are increasingly behaving like consumers, and vendors are struggling with delivering personalized experiences to those buyers. As account identification and digital advertising become increasingly important to the B2B world, Demandbase continues to extend its capabilities to serve the needs of B2B organizations.

article thumbnail

Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes. Gartner’s Genius Brands , or those identified to be best-in-class according to key digital marketing elements, are more likely to have mobile sites that do this.