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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Experience is everything Values for this age group center around: Quality of life, including emotional connection, personal well-being and financial security.

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Voice Assistants – The Next Big Opportunity For Digital Marketers

Digilant

People have built voice technology in their homes – locking doors, turning on lights, controlling the television, stoves, refrigerators – at this point, you could nearly talk your way through your morning routine (which might have its positives and negatives as seen in this ad released by TRY).

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Top 15 Advertising Agencies in the Middle East

Outgrow

Top 15 Advertising Agencies in the Middle East. This blog lists the best advertising agencies in the Middle East. The only way to strike a chord with people is to personalize your content. The only way to strike a chord with people is to personalize your content. Marketing is all about people. Let us explain. FP7 McCANN.

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15 Journalists to Follow to Stay on Top of B2B Digital Marketing Trends

Directive Agency

In addition to writing, Marty is a regular contributor to Adweek’s podcasts and videos and has appeared on television segments for CNBC, MSNBC and Reuters TV for his knowledge and coverage of the intersection of media, marketing, and technology. Formerly, she was a senior technology editor at Adweek and a reporter at Mobile Marketer.

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The Potential Impact of Gen Z on SEO

Moz

Zoomers are looking for a reflection of their personal values in brands and are prepared to hold them accountable. All in all, as these consumers move away from traditional television viewership , the need for alternative marketing avenues grows. Finally, their use and reliance on mobile devices can't be overlooked or overstated.

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A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)

Pam Didner

Can you do this as a one-person team? According to the Clear and Complete Guide to Account-Based Marketing from Engagio , ABM is: “Strategic personalized marketing outreach and engagement with prospects at target accounts using close collaboration between sales and marketing.” In less than a week, GumGum met with T-Mobile.

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Best time to post on Facebook for business

Valasys

The way you manage your personal Facebook account differs greatly from how you manage your corporate account. Some of your posts—but hopefully not all of them—might serve to advertise your company and its goods. . 80% of individuals access Facebook on mobile devices, while 19% do so via desktop. . noon, and 3 p.m. .