EMagine B2B Blog

APRIL 8, 2015

In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers. Here are a few point to consider before you move forward: How should set up the GTM account? Best practice is that the company that owns the website- rather than their Agency- creates the GTM account.

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Martech

MARCH 30, 2022

Despite grumbling about Google Analytics 4, the vast majority of marketers tell us they plan to make the switch anyway, even if they aren’t very excited to. About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally. Kicking and screaming it is. What we found.

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LeanData

APRIL 30, 2021

In go-to-market (GTM) processes, it’s often easy to focus attention at the end of the buyer journey, where closed/won deals occur and recognition gets handed out more widely throughout the organization. The post Hiring a World-Class SDR Team appeared first on LeanData.

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Parse.ly

SEPTEMBER 26, 2022

Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Google Analytics — the most popular web analytics tool. Talk to an expert.

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Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

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Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market. billion by 2026.

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ClearVoice

JUNE 26, 2020

Plus, with so many master classes available online, it can also be confusing to determine which one is worth your investment. 10 master classes for freelancers that will build and stimulate your career. hour class , you’ll learn how to improve your headline and caption wordsmithery for these mediums: Blog posts.

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Seismic

AUGUST 9, 2023

The four-day event is where the best and brightest go-to-market (GTM) leaders come together for innovation, inspiration, and camaraderie. This year’s theme, “Win as One,” celebrates how GTM organizations can work together to achieve business goals.

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Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. Today, we’re going to turn our focus to outbound GTM motion, but before we do, let’s talk about commitments. ZoomInfo Outbound GTM Motion. Large total addressable markets Data that allows you to go after that total addressable market efficiently.

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Zoominfo

SEPTEMBER 5, 2023

Here’s how adding best-in-class ZoomInfo B2B data to your data supply chain can further optimize your AI models to produce new data insight, create realistic simulations, and design novel solutions. With AI, teams can maximize speed and automation for competitive GTM strategies that are interactive and scalable. The good news?

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Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. Intent data can also help sales reps stay up to date on emerging trends and changes in their market. Here’s how it works.

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Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m.

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Zoominfo

FEBRUARY 15, 2023

GTM Plays Automated go-to-market plays that can rapidly scale your business. Faster, More Effective Prospecting As any sales leader can attest, selling in today’s market might be tougher than it has ever been. ZoomInfo’s world-class platform is helping sales teams navigate today’s markets.

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DAGMAR Marketing

FEBRUARY 2, 2024

Google Analytics 4 (GA4) is the latest version of Google Analytics, and it consists of several enhancements that can provide admins with in-depth insight into a website or app’s traffic, engagement, and overall performance levels. Getting Started With Google Analytics 4 The world runs on data.

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Zoominfo

JULY 26, 2022

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. WebSights API is incredibly valuable to marketing teams. “If

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Parse.ly

APRIL 6, 2020

Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. It’s the most popular solution for web analytics.

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LeanData

FEBRUARY 11, 2021

At LeanData, we recently held our 2021 Revenue Kickoff , and I took the opportunity to run the team through the relay race as a metaphor for the go-to-market (GTM) motions we help our customers to improve. And, it is certainly a race, for if you and your team aren’t running, you can rest assured your competition is!

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LeanData

MARCH 14, 2023

Inbound is usually the first of go-to-market (GTM) motions for a company, and it starts with a website. Lately, however, the inbound sales pipeline has shrunk for a great many sales and marketing organizations. A common refrain is being heard from revenue teams across the B2B space — Where have all the inbound leads gone?

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Zoominfo

SEPTEMBER 7, 2022

We cut our lead routing time from three days to less than a minute,” says Matt Kromer, a marketing operations manager at Spectrum. Lead-to-account matching – If you run account-based marketing (ABM) campaigns, automated lead-to-account matching is a must — it aligns revenue generation teams and enables a seamless customer experience.

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LeanData

JULY 13, 2020

The annual award spotlights business-to-business (B2B) organizations that have achieved strong sales, marketing and/or product alignment, and have improved company performance as a result. We’re very excited to have our Revenue Operations success story recognized on such a big stage in the B2B sales and marketing world.

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LeanData

JANUARY 20, 2021

B2B marketers invest an extraordinary amount of time, energy and resources creating demand for their products and services. Succeeding in a competitive marketplace requires the extraction of the full value of every lead, and as such, B2B go-to-market (GTM) functions need absolute best-in-class lead management strategies. .

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Seismic

JANUARY 26, 2023

The pressure for go-to-market (GTM) teams has never been higher. Enablement in a digital-first world To interact with today’s increasingly savvy buyers and clients, best-in-class organizations rely on enablement to prepare sellers to put their best foot forward in every interaction.

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accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . A GTM strategy can make or break marketing plans. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis? GTM strategy best practices.

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Kevin Indig

APRIL 1, 2023

Most metrics marketers look at are too output-focused, don’t lead to meaningful action and miss context. SEO Manager at UBER Scott Salter , SEO & Content Manager at Gymshark Thank you all for contributing to this piece! Most marketers underestimate how good content has to be for a shot at the number 1 spot.

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LeanData

MARCH 3, 2021

In your go-to-market (GTM) motions, speed-to-lead has become a type of currency; the quicker you engage your lead, the better. Automating your GTM processes with lead distribution saves you critical time and enables your Sales team to connect with more leads, quicker, and drives your team to book more revenue, faster.

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Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. In your inbox.

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Adobe Experience Cloud Blog

APRIL 12, 2018

Last year, I took a class in microeconomics, which makes me sound way more technical and impressive than I actually am. Lessons in marketing from an economist? Lessons in marketing from an economist? Here is the snackable version of what a microeconomist taught me about marketing. Preposterous…but true.

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Heinz Marketing

FEBRUARY 26, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Many B2B marketers are ambitious and growth-driven people. Want better marketing strategy? Need a refresher on Google Analytics? The breadth of topics Coursera has over 7000 classes for you to pick and choose from. You got it. Photography?

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LeanData

FEBRUARY 23, 2023

The Only GTM Constant is Change The world is full of trite cliches about change being the only constant. Go-to-market (GTM) processes are ever-changing. With efficient flexibility in mind, LeanData continues to increase its integrations with best-in-class technology partners. Tech stack solutions abound.

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LeanData

SEPTEMBER 7, 2022

Data around buyer signals grows exponentially in volume year-over-year, and it pressure tests every step in a company’s go-to-market (GTM) motion. Marketers and sellers notice increased conversions and win rates. The demands on a modern-day B2B RevTech stack are immense. Customers notice a simplified and smooth buying journey.

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TrustRadius Marketing

MARCH 11, 2022

While everyone would love to see smaller schools and class sizes, technology cannot do that physically. Through the use of learning management systems (LMS) students can access online resources to get assistance on demand beyond the physical reach of their teacher. However, technology can be a “force multiplier” for the teacher.

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Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Digital analytics provides performance-based metrics based on a campaign in the market.

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6sense

DECEMBER 10, 2021

6sense , the market leading account engagement platform, today announced the acquisition of Slintel, the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. Ushering in the new era of RevTech . Key acquisition highlights: .

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KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

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Martech

JANUARY 19, 2023

In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. For example, I asked ChatGPT to tell me the three most important elements in marketing but to give me the answer in the form of a haiku.

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NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

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Marketing 261

FEBRUARY 11, 2020

This blog post outlines the six advantages for why a startup should hire a marketing contractor. For example, startup organizations commonly work with a marketing contractor to focus on the right goals and effectively gain momentum. . How can you ensure hiring a marketing contractor is suitable for your company?

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