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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. There are dozens of other web analytics tools on the market.

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Four Reasons Content Managers Should Love Hubspot’s CMS

SmartBug Media

Because the content on your website can change more quickly than Tik-Tok trends, managing constant updates—even minor ones—can introduce a ton of work into your life. Getting help from a developer for every copy change the CEO requests is a pipe dream, so the only way to excel is to work in a good content management system (CMS).

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10 Best Content Management Systems (CMS) Software in 2020

Martech Advisor

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. A CMS provides an intuitive and user-friendly way to manage websites without any hassles by a user. Business Goals.

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5 Tagging Best Practices For Getting the Most Out of Your Content Strategy

Parse.ly

Tags for content type (sponsored content). Tagging in Parse.ly vs. Google Analytics and Adobe. How many tags are recommended? Comparing tags. How do tags in my CMS map to Parse.ly? What’s a tag? A tag is just a type of metadata — data about data. Why are tags important?

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5 Tagging Best Practices For Getting the Most Out of Your Content Strategy

Parse.ly

Tags for content type (sponsored content). Tagging in Parse.ly vs. Google Analytics and Adobe. How many tags are recommended? Comparing tags. How do tags in my CMS map to Parse.ly? What’s a tag? A tag is just a type of metadata — data about data. Why are tags important?

Tagging 52
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The Potential Impact of Gen Z on SEO

Moz

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. With a job market that is more competitive than ever and digital skills in high demand, a career in search may become increasingly attractive.

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Components of a SaaS Marketing Strategy with a Freemium Model

SmartBug Media

I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. If you aren’t a tech brand with as much clout or as expansive an audience as Google or Instagram, how can you create a successful marketing strategy for a freemium model?