PureB2B

JANUARY 19, 2017

When it comes to business, everyone wants to see growth in revenue, sales, customers, etc. This is where marketers and sales professionals, rely on lead generation techniques. Initially, you might just have an inquiry , but this important initial step can easily turn into a lead with the right plan in place.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 62

NuSpark Consulting

SEPTEMBER 28, 2014

This article will give you a few ideas of creative ways to spruce up your content marketing and generate more leads. The traditional “funnies” – just like newspapers in general – are slowly dying out as more and more information is available online. Bring back the comics. Almost 100 percent of them involved creating slideshows.

Lead Generation 100

Lead Generation Content Marketing Generation Leads 100

KoMarketing Associates

JULY 12, 2018

Plus, it can be easier to scale growth because the checkout process can be done 24/7 without the requirement of employees to prepare contracts or walk customers through the sales process. Scheduling or using an on-demand online demo can be a great lead generation tool. Online Training. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Content Standard

MARCH 28, 2019

Yet, their content marketing plan relied on handing off leads to the sales team to close deals and open new accounts. Leads that had come into the funnel through awareness content wanted the same level of content support as they moved into specific questions. What asset classes were right for them?

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

Contently

OCTOBER 4, 2016

Why else would we all have to sit through those boring driver’s-ed classes? Like that first-time nervous driver with her hands on 10 and 2, we set out on a journey that ultimately led us to an award-winning publication—which also happens to be our biggest lead generator. Optimized for lead gen.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

Navigate the Channel

NOVEMBER 22, 2022

You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. B2B lead nurturing is the process of building strong relationships with your current or potential customers. It’s a process much more in-depth than simply looking to generate new leads.

AIDA 65

AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

EMagine B2B Blog

JULY 27, 2017

Marketers didn’t intend for websites to add value to the business or impact sales. Even with advancements in web design and development and what your website can do for your business, many marketers aren’t seeing the high-quality leads they expected to generate. A+ in lead generation. Cohesive conversion journey.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Websites 48

Aberdeen

NOVEMBER 15, 2017

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Though perhaps obnoxious, it’s perfectly understandable given that lead generation has become the top content marketing priority for most businesses.

Lead Ranking 78

Lead Ranking Content High Quality Lead Ad Frequency 78

Belkins

OCTOBER 22, 2020

Can you sell via your inbound sales materials? These two channels work in sync, supporting one another to achieve a healthy, and productive sales system. Since we spoke about outbound sales a lot, it makes sense to elaborate on the inbound channel and how you can maximize its efficiency. Develop sales enablement content.

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

The Point

JULY 21, 2016

Launching lead scoring too soon. Lead scoring is a core marketing automation functionality, and a key driver for one of the primary benefits of the technology, namely sales productivity. A well-planned, well-designed lead scoring schema ensures that sales reps are spending time with the leads that most merit the investment.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

NetLine

OCTOBER 17, 2019

The company as a whole is sector-focused, from the sales and operational teams to the marketing team itself. On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”. In addition to using NetLine, what are your other strategies for lead generation?

Planning 45

Planning Top of Funnel Contingency Planning Peer-to-peer 45

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Andrea Fryrear , president and lead trainer, AgileSherpas. AndreaFryrear #CMWorld Click To Tweet.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Schubert B2B

MARCH 14, 2019

I know creating an outline sounds like something you would only do in a high school English class. We recommend working out a general plan first and then making the outline more detailed. Whether you’re reading a book or white paper, reading can inspire you and get you back to writing productively. Create an outline.

Product 67

Product B2B Sales B2B Marketing Class 67

Scoop.it

MAY 1, 2019

First, a quick reminder: social selling is all about using social media to generate relationships, leads, and eventually, sales. There’s no way to keep up with the demands of a sales job and write a blog post every day, much less an ebook every month, and spin all that into videos, email newsletters and images.

Curation 111

Curation Sales Management Top of Funnel Work Management 111

PureB2B

JANUARY 19, 2017

When it comes to business, everyone wants to see growth in revenue, sales, customers, etc. This is where marketers and sales professionals, rely on lead generation techniques. Initially, you might just have an inquiry , but this important initial step can easily turn into a lead with the right plan in place.

Lead Scoring 81

Lead Scoring Lead Ranking Sales Qualified Leads Leads 81

Webbiquity

APRIL 11, 2012

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

Social Media 100

Social Media Media Work Management Marketing Management 100

Strategic-IC

MARCH 8, 2021

And with additional tools like Sales Navigator , it’s easier than ever for businesses to identify and engage with their target accounts. In fact, LinkedIn’s new account mapping feature allows you to save leads and view them in a tiered format, providing you with a clear view of your decision-makers. Drive website traffic?

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Schubert B2B

MARCH 14, 2019

I know creating an outline sounds like something you would only do in a high school English class. We recommend working out a general plan first and then making the outline more detailed. Whether you’re reading a book or white paper, reading can inspire you and get you back to writing productively. Create an outline.

Product 48

Product B2B Sales Planning Class 48

Schubert B2B

MARCH 14, 2019

I know creating an outline sounds like something you would only do in a high school English class. We recommend working out a general plan first and then making the outline more detailed. Whether you’re reading a book or white paper, reading can inspire you and get you back to writing productively. Create an outline.

Product 48

Product B2B Sales Planning Class 48

SnapApp

NOVEMBER 5, 2013

Content marketing is still evolving, but best-in-class modern marketers adhere to best practices that keep them on track. Find out how you stack up compared to the content marketing’s best-in-class and get tips and tricks for how to improve. We’ve found that best-in-class content marketers: Have a real content marketing strategy.

Top of Funnel 48

Top of Funnel Content Marketing Class Lead Scoring 48

Hubspot

APRIL 5, 2017

If it's spent without a commensurate increase in new customers, then it could lead to ruin. One of the best ways to work with a SMB is to determine the smallest amount of money required to obtain a new lead. Nearly half of all marketing organizations have some aspect of sales hooked in, for example.

Small Business Marketing 68

Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 68

LeanData

DECEMBER 1, 2015

“There’s a lot more pressure on the CMO to prove that he or she deserves as much importance as the sales director in the eyes of the CEO,” Chen said. Marketing, she added, now is shifting from a cost center to a revenue generator. They want to go beyond bringing in sales leads – they want to close the deal.

Marketing Budget 73

Marketing Budget InsideView Budget Programs Paid Search Agency 73

Unbounce

MAY 15, 2019

Sales teams want sales qualified leads (SQLs) who are ready to buy. I’d guess that the sales team (or business owner) is trying to weed out tire-kickers by tweaking the LP messaging. Your target audience needs to be the same for both marketing and sales departments (and both ads and LPs). Not so fast, Billy Ray.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Adobe Experience Cloud Blog

OCTOBER 14, 2008

the world's fastest growing B2B online media and lead generation company. My mom tells me that the class had 50 percent teachers, 20 percent doctors, and a handful of firemen and policemen. I had invaluable access to a variety of sales and marketing organizations and their tactics. No B2B marketers.

Thought Leadership 48

Thought Leadership Lead Generation Sales Management Sales Qualified Leads 48

Leadspace

AUGUST 16, 2017

Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation. Of course, B2B audiences are made up of leads and accounts — but that’s only part of the story. These are the insights that really separate between a potential customer and an unqualified lead.

Marketing AI 54

Marketing AI Work Management B2B Marketing Marketing Management 54

SnapApp

JANUARY 10, 2016

You’ll see improved lead conversion, faster lead qualification, and better profile data to fuel all your marketing programs. . Interactive White Paper . An interactive white paper is a dialogue , whereas static long-form content is a monologue. Personality Quiz . Really, it’s a win-win on both sides.

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

Ambal's Amusings

NOVEMBER 12, 2009

Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France. She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. “Highlight business impact” Cindy King's Bio. Get Customers.

Case Studies 100

Case Studies Case Study Studies Work Management 100

ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. Marketing technology requires speed and flexibility. Or does it?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Design wins lead to production volume orders. Don’t force them to spend extra time or use multiple clicks because of a non-intuitive navigation scheme.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

SnapApp

FEBRUARY 11, 2014

Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. In addition, because content created with SnapApp converts on average at a rate of 40%, companies are generating new leads and adding contacts faster than ever.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Top of Funnel 48

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. Avoid common phrases like, “World-class manufacturing using cutting-edge technology.” Get Engineers Can Sell white paper now.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

accelerate agency

APRIL 12, 2023

In one sense, SaaS marketing is similar to other kinds of traditional marketing—it’s about targeting potential customers across one or more channels with a view to growing your sales. Second, the pricing structure is designed to generate continuous revenue. Why do B2B companies need SaaS marketing? Firstly, it’s intangible.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Customer Experience Matrix

JULY 9, 2009

Full disclosure: they also hired me to write a white paper.) Another set of enhancements are designed to provide enterprise-class reliability, availability and manageability, such as back-up and failover. To top it off, they recently announced their 2.0 release , a new TPC-H record , and $22 million Series C funding.

Enterprise Management 120

Enterprise Management Advertising Benchmark Vendors Paid Search Agency 120

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100