Avitage

MAY 2, 2012

We saw an opportunity to develop a best practice framework for B2B web site resource centers by examining existing resource centers from best in class companies such as Marketo, HubSpot and Eloqua; online publishers such as newspaper web sites; and other sites that manage large volumes of content (e.g. recipe sites).

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

Vidyard

FEBRUARY 13, 2014

So here goes – my inaugural “Tyler’s Top 5” for why video marketing is in a class of its own. #5. The post Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own appeared first on Vidyard. This is why we have seamless integrations with leading MAP and CRM systems.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Valasys

JULY 1, 2021

According to EmailMonday, 51% of companies are currently using marketing automation, and more than half of B2B companies are planning to B2B marketing automation solutions. Some Best in Class Marketing Automation Tools. Eloqua helps customers get the most out of its products by teaching and instructing them constantly.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

SalesIntel

MARCH 22, 2023

However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. Firmographic data: Firmographic data provides information about the companies or organizations that make up your target market.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Vidyard

APRIL 12, 2017

Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video. Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. 7) Oracle Eloqua. 1) Marketo. Google Review Count: 93,900. 3) OpenEMM.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Vidyard

APRIL 12, 2017

Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video. Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video. Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. In January, Vidyard launched GoVideo for Teams , a business-class video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Vidyard

JULY 21, 2014

In addition, Jill Rowley participated with a personal investment in the company. We are now poised to grow our market leadership via world-class product integrations and a continued focus on enhancing the features that our marketers crave,” said Michael Litt, founder and CEO of Vidyard.

Marketing Automation Services 50

Marketing Automation Services Eloqua Domain Class 50

Vidyard

JULY 21, 2014

In addition, Jill Rowley participated with a personal investment in the company. We are now poised to grow our market leadership via world-class product integrations and a continued focus on enhancing the features that our marketers crave,” said Michael Litt, founder and CEO of Vidyard.

Marketing Automation Services 50

Marketing Automation Services Eloqua Domain Class 50

Televerde

JUNE 28, 2021

The organization works to protect and advance the principles of justice and to deliver a world-class justice system that works for everyone in society. Televerde is a leader in this space, which is one of the reasons why we chose the company to help us transform the customer experience. There are 121 prisons across England and Wales.

Ad brokers 52

Ad brokers Lead Ranking Work Management Advertising Agencies 52

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5 The company reported 1800% revenue growth in 2013.

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5 The company reported 1800% revenue growth in 2013.

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Customer Experience Matrix

JULY 22, 2010

When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management. Eloqua and Silverpop are the obvious candidates.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. In January, Vidyard launched ViewedIt Enterprise , a business-class video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

SnapApp

MARCH 14, 2016

Over the past few years we’ve seen the landscape of marketing technologies explode – with so many options, how is a marketer supposed to know what technologies are right for their company. The creation of a company's marketing technology stack takes time and diligence.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. In January, Vidyard launched Vidyard GoVideo Enterprise , a business-class video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

SnapApp

MARCH 15, 2016

Over the past few years we’ve seen the landscape of marketing technologies explode – with so many options, how is a marketer supposed to know what technologies are right for their company. The creation of a company's marketing technology stack takes time and diligence.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Convince & Convert

DECEMBER 5, 2011

This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget. Magazine list of America’s fastest-growing private companies for five years in a row.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Enterprise Management Automation 118

Anything Goes Marketing

SEPTEMBER 13, 2009

These emails should be sent using a marketing automation system like Eloqua. Considering that a recent Aberdeen Research report clearly demonstrated that best in class companies are finding lead nurturing successful, adding in these types of metrics should be a no-brainer.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

markempa

APRIL 18, 2007

The report states, "Seventy-five percent of respondents from companies with revenues of more than $500 million plan to deploy a marketing performance measurement dashboard this year, almost twice the number who will invest in the next highest category of system deployment, which is lead generation and qualification. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. When utilizing Google search campaigns, most companies rely solely on keyword targeting without audience targeting to generate their leads. Internal Databases vs. External Databases.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DealSignal

APRIL 5, 2018

So in marketing we need to reach accounts, we need to reach people in marketing campaigns, so bad data is bad data about an account, bad domain for example, or the wrong company size information–we think we should be spending a lot of energy on a company that’s been acquired and they no longer make their own decisions.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Martech

MARCH 14, 2024

The first marketing automation system (Eloqua) was launched 25 years ago. No wonder that marketers and martech companies can’t keep up. Sometimes, I can link solutions, but all too often, the best-in-class solution doesn’t fit neatly alongside other martech solutions. Martech companies have got us into this mess.

Marketing Automation Services 91

Marketing Automation Services Enterprise Management Work Management Marketing Management 91

Customer Experience Matrix

MARCH 29, 2016

Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. These can be tailored to each client.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Heinz Marketing

SEPTEMBER 3, 2018

And so technology companies adopting technology made pretty decent sense. So we do anything from working with companies to help them develop leadership and teamwork skills, to helping companies work with their customer base to identify what their comedic voice is. When I got started, I was in the tech space. Matt: Love it.

Top of Funnel 51

Top of Funnel B2B Thought Leadership Work Management B2B Sales 51

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. I''m certainly not going to complain about our industry''s growth, but I wonder, are companies adopting automation the right way ? They target a niche audience in the Fortune 1000.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Customer Experience Matrix

OCTOBER 11, 2012

During the call, company management reported little overlap in clients: ExactTarget sells mostly to B2C enterprise marketers, while Pardot sells to small and mid-size B2B. I wonder about that one: while some companies do need both, they are usually run by separate organizations with little need for tight coordination. Not a good trend.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Albacross

JANUARY 17, 2020

Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. Albacross Because it allows us to know which companies have shown interest in our solutions & services. Marcus Svensson Albacross.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Kapost

MARCH 17, 2017

A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. While this sounds stressful, it actually provides a tremendous opportunity for marketers to take the reigns and create a world-class customer experience.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

chiefmartech

OCTOBER 29, 2017

That was the one where I categorized around 150 marketing technology companies. My most recent one, produced in collaboration with Anand Thaker , was released in May 2017 with nearly 5,000 marketing technology companies on it. But what about those 142 companies from that slide in 2010? How have they fared?

Market2Lead 60

Market2Lead Reachforce Eloqua DemandBase 60

Vidyard

MARCH 21, 2013

At this event, Devon and I had an excellent opportunity to chat with Derek Smyth, John Ruffolo and Sid Paquette of Omers Capital about the company, our recent growth and awesome team. We’re growing our product team with world-class engineers to help us deliver on that promise.

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. In working with B2B companies from start-ups to enterprises across many industries, we find that most organizations are missing up to 80% of their total target audience, and up to 50% of the data they do have is incomplete or outdated.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45