Convince & Convert

DECEMBER 5, 2011

This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget. Marketing Automation for Small Business. Beyond Messaging.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Enterprise Management Automation 118

Customer Experience Matrix

JUNE 27, 2014

Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources. A typical scheme would create A, B, C, and D lead classes, where A leads are best.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

SalesIntel

MARCH 22, 2023

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

JULY 21, 2014

In addition, Jill Rowley participated with a personal investment in the company. The Series A financing positions Vidyard for continued hyper growth as they fuel the demand from marketers for powerful, actionable data for their video content.

Marketing Automation Services 50

Marketing Automation Services Eloqua Domain Class 50

Vidyard

JULY 21, 2014

In addition, Jill Rowley participated with a personal investment in the company. The Series A financing positions Vidyard for continued hyper growth as they fuel the demand from marketers for powerful, actionable data for their video content.

Marketing Automation Services 50

Marketing Automation Services Eloqua Domain Class 50

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

SnapApp

MARCH 14, 2016

Over the past few years we’ve seen the landscape of marketing technologies explode – with so many options, how is a marketer supposed to know what technologies are right for their company. The creation of a company's marketing technology stack takes time and diligence.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Hubspot

MAY 13, 2013

In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count). Right now the marketing automation industry couldn''t be hotter. They target a niche audience in the Fortune 1000.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

SnapApp

MARCH 15, 2016

Over the past few years we’ve seen the landscape of marketing technologies explode – with so many options, how is a marketer supposed to know what technologies are right for their company. The creation of a company's marketing technology stack takes time and diligence.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Anything Goes Marketing

SEPTEMBER 13, 2009

Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics. I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. Tweet This!

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

markempa

APRIL 18, 2007

The report states, "Seventy-five percent of respondents from companies with revenues of more than $500 million plan to deploy a marketing performance measurement dashboard this year, almost twice the number who will invest in the next highest category of system deployment, which is lead generation and qualification.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. See how to adapt your strategies to empower your marketing and have successful campaigns that generate terrific return. External Databases. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DealSignal

APRIL 5, 2018

So in marketing we need to reach accounts, we need to reach people in marketing campaigns, so bad data is bad data about an account, bad domain for example, or the wrong company size information–we think we should be spending a lot of energy on a company that’s been acquired and they no longer make their own decisions.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Martech

MARCH 14, 2024

The first marketing automation system (Eloqua) was launched 25 years ago. No wonder that marketers and martech companies can’t keep up. Sometimes, I can link solutions, but all too often, the best-in-class solution doesn’t fit neatly alongside other martech solutions. In many cases, it’s even worse.

Marketing Automation Services 91

Marketing Automation Services Enterprise Management Work Management Marketing Management 91

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Customer Experience Matrix

MARCH 29, 2016

By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. Again, this is different from defining selection rules separately for each campaign, which is how conventional marketing automation and real-time interaction systems work.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Heinz Marketing

SEPTEMBER 3, 2018

Marilyn: Yeah, I would say, I’m one of those fortunate marketers that really came into the space and practice at a time where marketing was really making a shift. So, as I tell people, I remember one of the first projects I worked on was deploying this thing called Marketing Automation, and it was a long time ago.

Top of Funnel 51

Top of Funnel B2B Thought Leadership Work Management B2B Sales 51

Albacross

JANUARY 17, 2020

Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. Albacross Because it allows us to know which companies have shown interest in our solutions & services. Marcus Svensson Albacross.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 But Pardot was also the only major marketing automation competitor without serious outside funding. million, to be exact). The acquisition's value to ExactTarget is less clear.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Kapost

MARCH 17, 2017

A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. While this sounds stressful, it actually provides a tremendous opportunity for marketers to take the reigns and create a world-class customer experience.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Vidyard

MARCH 21, 2013

At this event, Devon and I had an excellent opportunity to chat with Derek Smyth, John Ruffolo and Sid Paquette of Omers Capital about the company, our recent growth and awesome team. We also had participation from Jill Rowley, the Mother of Social Selling and Marketing Automation. We’re elated to add her to the team!

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? They are raving about Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

OutboundView

SEPTEMBER 20, 2018

This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business. This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. Who is This B2B Marketing Guide For? When should you hire?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

chiefmartech

AUGUST 14, 2017

But I also have an addiction — I admit it — to stories of how marketing is changing. But genuine, in-the-trenches change being forged — hammer and tongs — at real companies. How are mortal marketers wielding all this dizzying, new technology to reach and delight ever-more-empowered customers in ever-more-disruptive markets?

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

ClearVoice

OCTOBER 7, 2019

We worked for DigiCert at the time, an online security services company, and due to the nature of our business, we were regular targets of DNS attacks. In our marketing department, we had a TV screen up displaying a custom-built Google Analytics live view of our website traffic. Marketing automation and complacency don’t mix.

Hubspot 58

Hubspot Email Marketing Campaigns Planning 58

6sense

AUGUST 24, 2017

Dave : Having formerly worked with Jason at Responsys, when he reached out and told me about his plans to spearhead a new era of intelligent marketing and sales at 6sense as CEO, I had to hear more. I’ve spent most of my career driving revenue for premium providers and the last decade has been with world-class martech companies.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48