article thumbnail

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions? What should be doing more of, less of, or differently?

article thumbnail

10 Best Content Management Systems (CMS) Software in 2020

Martech Advisor

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. A CMS provides an intuitive and user-friendly way to manage websites without any hassles by a user. How to Pick the Right CMS?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

Tech companies are bought and sold every day. It’s in the company’s genes — going back to apps to edit photos and publish newsletters back in the eighties and nineties. – Adobe has a strong focus on Customer Experience (CX). In fact, Marketo has been bought and sold a few times now. Start to finish.

Marketo 193
article thumbnail

What's an Implementation Partner & How Do You Work With One?

Hubspot

In college, I took a class on graphic design. One requirement for the class was to have working knowledge of Adobe. Since most of us in the class had no idea how to use Adobe's expansive design suite, my school invited an implementation partner to visit and show us the ropes.

article thumbnail

Your #1 Goal Should Be Providing the Best Digital Experience—Here’s How

Martech Advisor

Creating the best customer journey is critical to your company’s success, yet developing a strategy and deploying technology to establish a superior customer journey is challenging. This tells me that the customer journey continues to be a key area of interest for many companies. How important is it?

article thumbnail

The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Plus, it can be easier to scale growth because the checkout process can be done 24/7 without the requirement of employees to prepare contracts or walk customers through the sales process. Online Training.

article thumbnail

How to Make Your Website Accessible for ADA Compliance

seo.co

To help you avoid potential legal problems, this article will share strategies and tips for making your website accessible. The Winn Dixie website didn’t “pose an intangible barrier” preventing the plaintiff from accessing the goods and services offered by Winn Dixie in their brick-and-mortar storefronts. Frustrated/alienated visitors.