Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Tim Hanson is doing the same.

Social Media 157

Social Media SEO Cost Per Click Media 157

Trade Press Services

FEBRUARY 5, 2024

Mobile Optimization Tips for Every Platform Different channels require different optimization approaches to maintain a consistent brand identity and a quality user experience across every platform. This means organizations need a targeted approach for each marketing channel they use. Here are tips for various marketing channels: 1.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Contently

JANUARY 24, 2023

Instead, they’re using multiple channels throughout the buying journey and breaking down the walls between them. Increasingly, consumers will use the channel that best suits their needs in the moment. But it’s not enough to have separate in-person, e-commerce, and marketplace channels. They must work together.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% October marked the fourth consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a 3.2

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Repurpose social content across channels.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

Social Media 59

Social Media Effectiveness Media Top of Funnel 59

Martech

FEBRUARY 22, 2024

Instead of aiming for broad appeal, tailor their messaging, visuals and channels to resonate with the specific needs and preferences of their niche audience. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

Advertising Agencies 122

Advertising Agencies Advertisements Advertising Tactics 122

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Martech

FEBRUARY 6, 2024

Face up to the phygital Apparently we can blame the Australian agency Momentum Worldwide for coining the word “phygital,” a neologism that neatly obscures the good old Latin-derived terms “physical” and “digital.” But that provides fast developing tools for marketers to negotiate our present environment.

Trends 115

Trends Work Management Marketing Management Advertising Agencies 115

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Martech

OCTOBER 12, 2023

Reliable attribution on CTV does exist — after all, connected TV is, first and foremost, a performance marketing channel. Some models give CTV credit for performance driven by other marketing channels; others don’t give CTV enough credit. The key is finding the right CTV attribution model for your goals.

Advertising Agencies 127

Advertising Agencies Emarketing Validation Touchpoints 127

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. How is our audience reacting to competitors’ content?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Sprout Social

JANUARY 31, 2024

And like any other type of social media engagement , competition on YouTube is fierce. For brands big and small, growing a channel and dedicated audience is no small feat. YouTube engagement refers to the level of activity associated with your channel and videos. Is your YouTube engagement where you want it to be?

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Contently

JANUARY 20, 2023

Think customer reviews, social media posts, and photos or videos shared by loyal customers. Hand in hand with trust comes social proof— a term first coined in 1984 by psychologist Robert Cialdini. Consumers credit reviews from the people they view to be “like them,” thus making social proof a type of decision-making shortcut.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Top Rank Marketing

APRIL 18, 2024

In other words, this study showed that 75% of B2B decision-makers are listening to podcasts. Beyond the audience demographics, there are other attributes of podcasting as a channel that make it attractive for B2B: Time spent listening. An additional 24% say they listen 2-5 times a week. And they’re listening to learn.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Martech

FEBRUARY 15, 2024

Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Sometimes, the same word from two different executives means a totally different thing. Email and social are typically the first channels to focus on cross-selling the two brands.

Work Management 105

Work Management Brand Identity Branding Marketing Management 105

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. 1 Will this social trend add value to your brand?

Trends 146

Trends Lead Ranking Lead Scoring Brand Identity 146

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. New customers come to the site either from social media buzz and community outreach, or from the investment Thriftbooks has made in search engine optimization. “If The social buzz is helped by branding and packaging.

Loyalty 119

Loyalty eCommerce Buzz Paid Search Agency 119

Scoop.it

FEBRUARY 15, 2024

If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. In other words, with email marketing, small businesses can compete with larger companies. The operative word there, however, is “promptly.” Not convinced?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Launch Marketing

JANUARY 11, 2024

While colors and branding can be less conscious and more subversive, words directly resonate with your audience and leave an impression. Whether they land there organically, through paid advertising or just by word of mouth, one of the first places they will want to navigate to learn more about your company is the “About Us” section.

Lead Generation 103

Lead Generation B2B Marketing Lead Ranking Lead Scoring 103

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. Recent Sprout Social Index ™ data highlights the high stakes of social customer service alone. Food for thought: 39% of consumers expect brands to respond to them on social media within the first two hours.

Enterprise Management 86

Enterprise Management Work Management Software Service 86

Martech

OCTOBER 13, 2023

In other words, an automated drip campaign is only effective if: You’ve done your homework and truly understand who your audience is, what their needs/wants are and how you can get them to act. Take the time to verify the words/phrases/themes that you should bid on. Understand how your audience uses social media.

Marketing AI 138

Marketing AI Paid Content Paid Search Agency Automation 138

Unbounce

NOVEMBER 14, 2021

Use these audience research methods to find your target customer: Customer interviews and surveys Social media monitoring Competitive analysis Google Analytics and site performance reports Audience research tools like Spark Toro and Buzzsumo. In other words, look at who likes your product now or people who like products similar to yours.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Oktopost

APRIL 28, 2022

Because people crave credible and quality content on social media. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. Help us get the word out! Catch all episodes here. Like What You Heard? And on Spotify.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Paid Search Agency Advertising Agencies 174

Navigate the Channel

JANUARY 8, 2024

SEO and SEM, data analytics, cross-channel consistency and user experience. Every business engaging in cross-channel messaging faces the challenge of keeping branding and messaging consistent between channels. However, it can be difficult to do so when different channels have different best practices and requirements. [It]

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Sprout Social

FEBRUARY 24, 2021

Two types of YouTube descriptions exist: one for the channel and one for the video itself. Most of the tips listed here apply to the video description but some, like using the right keywords, are applicable to the channel description, too. Channel descriptions summarize what you should expect from the channel.

Youtube 132

Youtube Tips Keywords Copywriting 132

Oktopost

FEBRUARY 2, 2022

Prior to her role at SmartBug®, she was VP of Sales and Marketing at Allbound, a PRM software-as-a-service solution provider where she was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. Help us get the word out!

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Sprout Social

OCTOBER 19, 2023

From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. While there’s no one-size-fits-all approach to monitoring, here’s a breakdown to get you started: Identify the platforms to monitor Reputation monitoring goes far beyond your owned channels. or G2), it goes far beyond that.

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

EveryoneSocial

SEPTEMBER 28, 2021

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. That’s why businesses must focus on word-of-mouth and more marketing teams must prioritize how to influence this channel. What Is Word-of-Mouth Marketing?

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Valasys

APRIL 5, 2024

It’s where online word-of-mouth thrives and businesses grow. Referral marketing which is now an extension of the traditional word-of-mouth marketing relying on the positive word of a content customer. Building client trust is crucial in today’s digital world. What is Referral Marketing? Friction kills referrals.

Word of Mouth 40

Word of Mouth Business Sales Qualified Leads Multi-Channel 40

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

Youtube 88

Youtube Advertising Channels Brand Identity Branding 88

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Here are the five things you need to know about streamlining your social media strategy. This is why so many brands feel their social media channels are underutilized.

Social Media 84

Social Media Enterprise Management Media Work Management 84