The Forward Observer

MARCH 1, 2024

However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Fragmented marketing efforts, with teams working in channel-oriented silos, can result in a frustrating and ultimately ineffective brand experience for the customer.

CMO 85

CMO Enterprise Management Planning Work Management 85

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. But how powerful is it really , you ask?

Statistics 317

Statistics Video Marketing High Quality Lead Stats 317

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. This means you must adapt your marketing campaigns around the products that they promote. On the one hand, AI tools are making poorly-made or generic content redundant and irrelevant.

Marketing & Strategy 232

Marketing & Strategy Marketing Strategy Work Management Product 232

Webbiquity

FEBRUARY 16, 2023

When it comes to preparing for recessions and talent shortages , companies need to invest their marketing capabilities by upskilling team members. For example, they will be able to better leverage technology to employ more sophisticated and advanced B2B marketing techniques, increasing their brand’s mindshare with clients.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Marketing Insider Group

MAY 30, 2023

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. In this guide, we’ll explore various methods for measuring your small business’s marketing success. To set clear goals that will guide marketing efforts, follow these steps: Define your business goals.

Work Management 290

Work Management Marketing Management Budget Programs Allocation 290

SocialPilot

APRIL 26, 2024

“The key to success is not in spending time, but in investing it.” Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Below are more reasons to schedule your social media posts in advance.

Social Media 92

Social Media Effectiveness Media Top of Funnel 92

SmartBrief - Marketing

MARCH 7, 2024

According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. Use links to your advantage.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Yet, X saw the grand exit of big tech and entertainment brands last year. Marketers will continue to engage with audiences on social media through advertising and organic social campaigns.

Gartner 139

Gartner Advertising Agencies Paid Search Agency Ad Exchange 139

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 126

B2B Marketing B2B Planning B2B Thought Leadership 126

Go Beyond SEO

FEBRUARY 28, 2024

Welcome to our comprehensive guide on branding for accountants ! In today’s competitive business landscape, establishing a strong and distinct brand identity is crucial for success. By investing in your firm’s branding , you can elevate your reputation, attract new clients, and differentiate yourself from competitors.

Brand Identity 78

Brand Identity Branding Differentiation FAQ 78

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Advertisements 112

Advertisements Advertising Allocation Planning 112

Convince & Convert

MARCH 28, 2024

This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. And how do you keep it fresh and updated so your insights can mature along with your customer needs? And how do you keep it fresh and updated so your insights can mature along with your customer needs?

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Rules 148

Rules Planning Brand Identity Branding 148

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Absolutely, if you can measure its return on investment (ROI). Content syndication lets you open branches across the digital landscape.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Sprout Social

JANUARY 29, 2024

Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward. When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Contently

FEBRUARY 28, 2023

The whoosh of your coat in the wind. So how do podcasts fit into your content marketing strategy? So how do podcasts fit into your content marketing strategy? Podcasts are a way to educate your consumers on important topics and provide thought leadership to the marketplace. The buzz of a bee.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Martech

OCTOBER 11, 2023

More bluntly, how do businesses use these social media channels to impact their business performance? They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals. The production quality of content has increased dramatically.

Social Media 129

Social Media Media B2B B2B Thought Leadership 129

Martech

MARCH 27, 2024

The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” Brand safety.

Advertising Agencies 108

Advertising Agencies Planning Mobile Advertising Budget Programs 108

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Budget Programs 107

Budget Programs Work Management Allocation Product 107

Martech

APRIL 23, 2024

Because of this, you’ll need to shift your strategies. Instead of evaluating marketing channels individually or in silos, they are assessing performance across all investments together as part of a unified strategy. How are companies succeeding in this new era of marketing?

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. Investing in your current customer pool builds loyalty and connection.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 123

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This comprehensive guide will help you understand the power of social media automation for your business. Sounds like a marketer’s dream, right? What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

FMG Suite

APRIL 25, 2024

In fact, according to YCharts, email is the most popular communication channel among investors. What to do: Write strong subject lines: If your content is your product, then your subject line is your packaging. To write one, creatively reference the content of your email.

Planning 52

Planning Marketing Management Marketing & Strategy Contact Marketing 52

FMG Suite

APRIL 25, 2024

In fact, according to YCharts, email is the most popular communication channel among investors. What to do: Write strong subject lines: If your content is your product, then your subject line is your packaging. To write one, creatively reference the content of your email.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

Martech

APRIL 19, 2024

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. Over three-in-four cite selection changes in media channels and KPIs, along with more seller-direct deals. Consumer privacy has become a major focus in the digital advertising industry.

Paid Search Agency 108

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 108

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Top Rank Marketing

JANUARY 31, 2024

hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience. B2B marketers who wish to optimize their social media spend should first invest in understanding the intrinsic link between these platforms and their users.

Social Media 91

Social Media B2B Marketing Social Marketing B2B Thought Leadership 91

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication.

Media 95

Media Brand Identity Branding Storytelling 95

Martech

FEBRUARY 6, 2024

The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. Content spend will continue to grow. That was around mid-March 2020. Video will be everywhere.

Trends 113

Trends Work Management Marketing Management Advertising Agencies 113