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Why Business Is About to Boom for Social Media Agencies

Convince & Convert

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Not to mention the impact of Periscope and Facebook Live. And one more change has helped shift the necessary social media capabilities index: Channel proliferation.

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How to Create an Easy-to-Follow Marketing Strategy

GreenRope

An annual marketing plan includes your goals for the year, selected marketing channels, budget, and more. Selected channels (Social media, PPC, blog content, etc.). Defining your channels and your marketing goals are at the very heart of your plan. Here is a condensed sample of what your marketing plan could look like.

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How to Promote an Event (Even if You’re Not Hosting it)

Heinz Marketing

Most event organizers provide a sample promo kit and it’s up to you to do the rest. Lastly, add deadlines and a schedule for all promotions by channel. Another great way to get in front of your audience is by using social channels. I recommend keeping it around 2 posts per channel, per week leading up to the event.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. While there’s no one-size-fits-all approach to monitoring, here’s a breakdown to get you started: Identify the platforms to monitor Reputation monitoring goes far beyond your owned channels. or G2), it goes far beyond that.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Content teams can see real-time and historical data in a central dashboard, and they can easily sort and filter it by type, author, channel, source, and more.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Investing in paid advertising like LinkedIn, Google Ads, Facebook & others allows marketers to expand their organic reach to a wide audience quickly before their organic strategy gains traction. The insights can be applied across channels to improve the overall conversions.

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How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Content Marketing Institute

Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? A #socialmedia channel plan is an advanced directive on how your brand operates on rented channels.

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