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MAY 15, 2013 [Channel, Education] What Your Traditional Marketing Education Didn't Teach You About Marketing Today
And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly. the campaign.’"
| | PAUL GILLIN
AUGUST 26, 2011 [Channel, Education] Social Marketing Wisdom from the Insurance Industry – Really
His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. There’s been a long education and adoption process, but company management is buying in, she said. With 1.3
OCTOBER 8, 2013 | MARKETING ACTION
[Channel, Education] Blurred Lines: Where Does Marketing End and Sales Begin?
MAY 15, 2013 | HUBSPOT
[Channel, Education] What Your Traditional Marketing Education Didn't Teach You About Marketing Today
NOVEMBER 27, 2012 | HUBSPOT
[Channel, Education] The 16 Most Important Social Media Updates of 2012
FEBRUARY 28, 2012 | MANHATTAN MARKETING MAVEN
[Channel, Education] 4 Ways to Engage Millenials
AUGUST 26, 2011 | PAUL GILLIN
[Channel, Education] Social Marketing Wisdom from the Insurance Industry – Really
JUNE 7, 2011 | FEARLESS COMPETITOR
[Channel, Education] @fearlesscomp congratulates the Nifty 50 Men of Twitter
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| | REPUTATION TO REVENUE
OCTOBER 6, 2010 [Channel, Education] Why is customer-centric marketing still more talk than action?
Taking off from the familiar point that the tech industry was always led by vendor-based innovation, Moschella outlined the fundamental shift underway in the early 2000s toward customer-driven innovation in industries ranging from media and financial services to health care and education. Why do we hear so much talk but see so little action? It is happening to some extent, of course.
| | LEADER NETWORKS
OCTOBER 18, 2010 [Channel, Education] Common Sense Social CRM: How Social Metrics Affect the Bottom Line
From these calculations, companies can make educated decisions about the customers to which they should direct their marketing dollars and those which should be less targeted -- not to say ignored. But in the new social business economy, the best customer retention tactics blend traditional monetization with harder-to-measure customer loyalty and brand or company perception metrics. WOM now includes audible conversations, emails, chats, blogs, tweets, SMS messages, podcasts, YouTube videos, mobile services and the list goes on. None are comprehensive. But it is possible.
| | HUBSPOT
NOVEMBER 27, 2012 [Channel, Education] The 16 Most Important Social Media Updates of 2012
In August, Facebook announced that they were going to allow advertisers to target their audience based on more criteria than before, including age, gender, gender the user's interested in, relationship status, education, college grad (college name, major), in college (college name, major, years), in high school, and workplace. Interviews can now take place on a new channel.
| | DELICIOUS B2BMARKETING
MARCH 24, 2011 [Channel, Education] 11 Pro Tips for Better Business Blogging
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Write something that educates, inspires and informs your audience.
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FEARLESS COMPETITOR | TUESDAY, JUNE 7, 2011 [Channel, Education] @fearlesscomp congratulates the Nifty 50 Men of Twitter
Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Mark is an experienced digital marketer, social brand strategist, speaker, blogger and educator. On May 22nd, Philip tweeted his talented, classical pianist son’s YouTube debut on his GatorKeys channel playing Kabalevsky Etude in A minor No. The Nifty50 Men of Twitter. Congratulations to each of those men. Cheryl Burgess May 25, 2011 at 11:39 pm. Cheryl. 27 Op. MORE >>
MARKETING ACTION | TUESDAY, OCTOBER 8, 2013 [Channel, Education] Blurred Lines: Where Does Marketing End and Sales Begin?
Social media provides key channels all across this entire process. This is about more than just buying something; it’s about creating a trusted relationship that will continue during the purchase and loyalty period. Loyalty. The best-performing content is educational and engaging, not promotional. Multi-channel strategies. Once you’ve created this content, optimized it for search, and posted it on your website, you should reinforce it with distribution across multiple channels. Marketing and innovation produce results; all the rest are costs. Awareness. MORE >>
B2B IDEAS @ WORK | WEDNESDAY, SEPTEMBER 8, 2010 [Channel, Education] Save the Date! 2010 September B2B Marketing Happenings & Goings-on
Atlanta, GA: Join BMA Atlanta and friends to hear about the success of VeriFone's product launch using Facebook and other channels to drive awareness and leads for their PAYware Mobile solution and the positive effect this has had on their business. Atlanta, GA: Join Michael Hemsey, President of Kobie Marketing to understand how brand leaders in a variety of industries holistically view and manage the customer experience—and understand, design, and continuously invest in positive experiences to drive sales, loyalty, and market growth. September 16, New Audience. New Tactics. MORE >>
WEBBIQUITY | MONDAY, JUNE 6, 2011 [Channel, Education] The 2011 #Nifty50 Top Twitter Men Reprise
Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Mark is an experienced digital marketer, social brand strategist, speaker, blogger and educator. On May 22nd, Philip tweeted his talented, classical pianist son’s YouTube debut on his GatorKeys channel playing Kabalevsky Etude in A minor No. These men are indeed using Twitter to rewire and reorient the Web. But, by no means, is this list complete. Adam L. MORE >>
JUNTA 42 | MONDAY, DECEMBER 14, 2009 [Channel, Education] 100 Social Media & Content Marketing Predictions for 2010
With shoot-and-upload video getting easier and easier, everyone's going to jump onto YouTube. Graeme Harrison The best marketers/brands will generate great ideas, and create well told stories that are told across a variety of media channels. Seamus Walsh The rise of private media channels. In 2010 publishing your videos on a private media channel can be the most effective way to reach your target audience. Brand marketers that embrace this will have the chance to improve satisfaction, service and loyalty. No kidding! MORE >>
- [Channel, Education] 2011 #Nifty50 Top Twitter Men BLUE FOCUS MARKETING | MONDAY, MAY 23, 2011
- [Channel, Education] 4 Ways to Engage Millenials MANHATTAN MARKETING MAVEN | TUESDAY, FEBRUARY 28, 2012
- [Channel, Education] How Relevant Marketing Content Helps B2B Branding INDUSTRIAL MARKETING TODAY | TUESDAY, JUNE 29, 2010
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