What Your Traditional Marketing Education Didn't Teach You About Marketing Today
MAY 15, 2013
And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly. the campaign.’"
Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
MARCH 25, 2014
It’s happened to large corporations who believed they were sitting pretty at the top of the market until one day, all of a sudden, sales dropped, stocks plummeted and customers couldn’t wait to switch loyalties. Social media channels offer a useful listening post to further enable this. Continuing the series, I’m happy to share with you this useful advice from GE CMO, Beth Comstock.
4 Attributes of Your Next Content Marketing Superstar
It's All About Revenue
NOVEMBER 20, 2014
educating the audience on product benefits or the industry. ?improving building trust, loyalty, and credibility amongst customers. With more than 3 Billion video views on YouTube every day, uploading videos to your company channel can greatly enhance exposure to your audience. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. IDC, Kenan Systems, Prospero (mZinga) and Millipore). increasing traffic, brand awareness and lead generation. ?educating
Taking a digital first approach to brand development: 3 key considerations
MAY 20, 2015
Brands are on smartphones, featured in YouTube videos, communicating on social media sites—digital experiences are everywhere. The point: when new advantages arise, don’t let costs get in the way of your ability to adapt. How will brands enhance customer interactions through digital channels? We’ve already excelled past the need for just a website. year-over-year, vs. a 0.3%
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
In-person events are still the most effective channel for B2B marketers. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). TopRank ). 2.
Travel Marketing: 5 Steps to Seed the Micro-Moments That Drive Decisions
DECEMBER 30, 2015
Nearly half of those travelers go on to book their choices through an entirely separate channel.”. Useful web content that explains, educates, and inspires seals the deal for most travelers. Web traffic trends confirm this growing demand for educational content. YouTube searches for “how to” content is increasing 70 percent year over year, according to Google.
Social Engagement Stories From SXSW
It's All About Revenue
MARCH 15, 2015
People from all kinds of industries are here, from B2B marketing, to sports education, to non-profit and kick-starters, to film and music. Marketers need to create a constant stream of relevant and engaging content, in real time, on the right channel. They also hired Dude Perfect , a team of guys who have become famous for their YouTube videos, to do a video with Odell Beckham Jr. “Because we are a loyalty program, engagement is everything to us,” said Michelle Lapierre , Sr. Austin is buzzing with the thrill of SXSW this week. Are you at SXSW this week?
Jeff Ogden of Find New Customers forming the Tampa Chapter of Business Marketing Association
SEPTEMBER 11, 2014
” on YouTube. Here is some valuable information on the BMA: BMA has earned the respect and loyalty of members by following a simple, three-part strategic vision. Develop education and training programs for marketing professionals that creates competitive advantage for all businesses and organizations. The Business Marketing Association is finally landing in Tampa Bay, led by the award-winning marketing expert Jeff Ogden of Find New Customers. I need board members. Watch “ What can the BMA do for you? Attract the best practitioners. Leadership Platform. INFORM.
4 Emails Your Service-Based Business Should Send
NOVEMBER 24, 2014
Once you’ve created your video, send an email including a screenshot of the video linking back to the video on your YouTube or Vimeo channel, or the video embedded on your blog or website. Educational information. like to reward their loyalty with pre-paid discounts, quarterly discounts and instant rebates. Contests. Four appointment requests. Videos. Newsletters.
75 Email Newsletter Content Topics You Can Use ASAP
APRIL 6, 2015
An educational blog post you’ve written, chock-full of advice. Info and a sign up for your customer loyalty or rewards program(s). spotlight/description of your YouTube Channel , and a link to your most recent video. A “Thank You!” Wouldn’t it be nice if you had a relationship with every one of your subscribers? Did you know that U.S. We feel you.
Social Marketing Wisdom from the Insurance Industry – Really
AUGUST 26, 2011
His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. There’s been a long education and adoption process, but company management is buying in, she said. With 1.3
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
When blogging for a business, marketers should create posts that are optimized with keywords that their target audience is searching for and provide helpful, educational material to these readers. Focusing entirely on Facebook (or any other large social channel, for that matter) will only give you a small piece of the inbound marketing pie. 98) YouTube. 10) Buyer Persona.
The 16 Most Important Social Media Updates of 2012
NOVEMBER 27, 2012
In August, Facebook announced that they were going to allow advertisers to target their audience based on more criteria than before, including age, gender, gender the user's interested in, relationship status, education, college grad (college name, major), in college (college name, major, years), in high school, and workplace. Interviews can now take place on a new channel.
11 Pro Tips for Better Business Blogging
MARCH 24, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Write something that educates, inspires and informs your audience.
Digital Marketing Glossary, Part 2
FEBRUARY 24, 2014
In essence, the press and/or your customers become a free distribution channel for your marketing messages. They can have the same goals: to educate, inform, or persuade; to demonstrate thought leadership; to extend branding; to establish a company as an authoritative source in its field; and more. It also enables the measurement of campaigns and channels. license.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Mark is an experienced digital marketer, social brand strategist, speaker, blogger and educator. These men are indeed using Twitter to rewire and reorient the Web. Adam L. 27 Op. 3.
The Social Media MBA: Part 3: Social Media Landscape
APRIL 5, 2012
It is a social network that allows you to post a photo, career history, education, and skills while offering a search function to network with existing colleagues and the opportunity to establish more connections. You Tube : YouTube allows users to post video content. YouTube is a great way for companies to provide valuable content to users as well as users to share experiences.
Reflections on Manufacturing Marketing from Fire Dept. Instructors Conference 2014
APRIL 25, 2014
It’s important to educate and leverage technology to combat these new fires.” Observation #2: Firefighters have strong, generational brand loyalty. For example, Hurst Jaws of Life promoted FDIC on its Facebook page , is ranking well for strategic keywords on Google, and has a well-branded YouTube channel. Combat Challenge. About the Event.
Blurred Lines: Where Does Marketing End and Sales Begin?
OCTOBER 8, 2013
Social media provides key channels all across this entire process. This is about more than just buying something; it’s about creating a trusted relationship that will continue during the purchase and loyalty period. Loyalty. The best-performing content is educational and engaging, not promotional. Multi-channel strategies. Buyers go through different stages.
@fearlesscomp congratulates the Nifty 50 Men of Twitter
JUNE 7, 2011
Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. The Nifty50 Men of Twitter. Congratulations to each of those men. Cheryl Burgess May 25, 2011 at 11:39 pm. Thanks for all your support! Cheryl. Sean Gardner – @2morrowknight. Ranked No.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. These men are indeed using Twitter to rewire and reorient the Web. But, by no means, is this list complete. It takes a community to build a community. Adam L. million tweets per day.
Why is customer-centric marketing still more talk than action?
Reputation to Revenue
OCTOBER 6, 2010
Taking off from the familiar point that the tech industry was always led by vendor-based innovation, Moschella outlined the fundamental shift underway in the early 2000s toward customer-driven innovation in industries ranging from media and financial services to health care and education. Why do we hear so much talk but see so little action? It is happening to some extent, of course.
4 Ways to Engage Millenials
Manhattan Marketing Maven
FEBRUARY 28, 2012
Millennials are better educated, more diverse and better at multitasking that their Boomer parents. Used to multi-media, non-linear data displays and multi-channel multi-tasking, they experience the world differently. They owe no loyalty beyond the next experience and demand constant improvement and re-invention from their favorite brands. This requires a different construction and parsing of content as well as a radically different approach toward fundamental concepts like reach, frequency, media channels and engagement. They reject hierarchy.
Save the Date! 2010 September B2B Marketing Happenings & Goings-on
B2B Ideas @ Work
SEPTEMBER 8, 2010
Atlanta, GA: Join BMA Atlanta and friends to hear about the success of VeriFone's product launch using Facebook and other channels to drive awareness and leads for their PAYware Mobile solution and the positive effect this has had on their business. The changing nature of our industry propels us to stay on top of the latest trends. Do you want to have constant customer engagement?
100 Social Media & Content Marketing Predictions for 2010
DECEMBER 14, 2009
With shoot-and-upload video getting easier and easier, everyone's going to jump onto YouTube. Graeme Harrison The best marketers/brands will generate great ideas, and create well told stories that are told across a variety of media channels. Seamus Walsh The rise of private media channels. In 2010 publishing your videos on a private media channel can be the most effective way to reach your target audience. Brand marketers that embrace this will have the chance to improve satisfaction, service and loyalty. No kidding!
How Relevant Marketing Content Helps B2B Branding
Industrial Marketing Today
JUNE 29, 2010
One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Branding is an expense item like the rest of marketing. According to a study done by Professor John A. Definitely not.”