Convince & Convert

JULY 20, 2012

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). Listen Now. Please Support Our Sponsors.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Contently

JANUARY 11, 2017

We try to incorporate real-time events in pop-culture and the news,” explained Kashem Miah, global director of social media and content marketing at Shutterstock. “In To distribute the videos, Shutterstock partnered with Digg, a news aggregator, and tapped an SEO agency to help drive organic visits.

Digg 60

Digg ROI Paid Search Agency Advertising Agencies 60

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Is Twitter the Next Channel for Contact Centers?

Social Media 100

Social Media Contacts Media Digg 100

Webbiquity

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo. Share this on Facebook.

Social Media 100

Social Media Media Enterprise Management Digg 100

Webbiquity

APRIL 20, 2010

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. How can email and social media marketing be combined to increase the effectiveness of both? Make Email and Social Media Work Together: Interview with Sergio Balegno by MarketingSherpa.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Buzz Marketing for Technology

APRIL 8, 2010

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. I say – don’t do it! Tweet This!

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet? Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Writing on the Web

MAY 18, 2011

How to find subscribers and friends for your channel. How to brand your channel to effectively promote your business. How to use comments wisely to drive traffic to your channel. How to share your YouTube video on all of your other social profiles. How to script your video to get the most traffic to your website.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

How to find subscribers and friends for your channel. How to brand your channel to effectively promote your business. How to use comments wisely to drive traffic to your channel. How to share your YouTube video on all of your other social profiles. How to script your video to get the most traffic to your website.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

Everyday I provide support on the social web to customers. But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service. in fact it is always the opposite of that. Tweet This!

Branding 100

Branding Brand Identity Digg Multi-Channel 100

Webbiquity

JANUARY 14, 2011

A big part of the appeal of social media is its simplicity. That simplicity, however, can make social media dangerous for business. Oafish attempts to treat social networks like just another one-way promotional channel. What’s needed is a strategic approach to social media , starting with listening.

Social Media 100

Social Media Media Business Digg 100

Webbiquity

JUNE 15, 2010

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. But on the other hand, social media is not simply another channel, i.e. to be lumped into a group such as radio, TV, outdoor, print, and social media.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy.

Contacts 100

Contacts Tips Digg Social Media 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

FEBRUARY 26, 2011

Build a strong following on social networks and work hard to increase email sign-ups and newsletter subscribers. In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. 4 Time-Saving Tips for Social Media Marketing. Be aggressive about building your user base.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. What’s your Social Media diet?

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Publicize the blog through offline channels. Use social bookmarking. Share this on del.icio.us. Tweet This!

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

JANUARY 15, 2010

Established voices (journalists and analysts) had a new channel for expression. But it’s been the explosion of social media and user-generated content over the past three years that has really changed the sales process. Prospects can ask questions, within or beyond their social networks. DBXNT74M6AKY. Post this on Diigo.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media? Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Biznology

MARCH 23, 2012

In a nutshell, the company is now providing a more in-depth look at the impact of social channels beyond the usual checking off of likes, followers, friends or whatever else online connections are called these days. They are trying to provide analytic proof that social media is a bottom-line contributor and not a lot of marketing hype.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Webbiquity

MARCH 9, 2010

With the emergence of social media as a marketing tool, that sentiment is arguably even more true today. Most customers and prospects probably won’t want to interact with your brand on Facebook, but for those who do, it’s important to engage them through this channel. It can serve one helpful role: humanizing a company.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Everyday I provide support on the social web to customers. Stumble upon something good?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

B2B Marketing Savvy

JULY 27, 2009

Read time = 2 minutes) For me – getting a handle on the “social media” marketing landscape is easier if I simply connect the new stuff to my trusted, old and faithful outbound and marketing roots. This will be way to simplistic for some, but hopefully a way to lessen the confusion, for others.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Read time = 2 minutes) For me – getting a handle on the “social media” marketing landscape is easier if I simply connect the new stuff to my trusted, old and faithful outbound and marketing roots. This will be way to simplistic for some, but hopefully a way to lessen the confusion, for others.

Social Media 40

Social Media Digg PR Media 40

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? What does the future hold for online / interactive / social PR? Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

Webbiquity

MAY 24, 2010

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media marketing is really hard.

Social Media 100

Social Media Social Marketing Media Rules 100

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. But don’t let us hog the spotlight, chime in with your opinion in the comments below or on your social channel of choice… Content strategy will actually save marketing!

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Biznology

OCTOBER 11, 2010

What was unclear back then was that social media was not only lowering the barriers for content creators: it would eventually enable a new breed of editors, the social media curators. As some of you may know, my academic background is in Biology--thus my frequent comparisons between life sciences and social media in my posts.

Curation 80

Curation Web 2.0 Digg Barriers 80

Webbiquity

APRIL 19, 2010

Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel (e.g. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Biznology

AUGUST 14, 2012

If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? Finally, you should start populating every social network service, social bookmarking site, and social news site.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Buzz Marketing for Technology

JULY 2, 2008

QuickList ( 0 ). Site: Home. What is LinkedIn? Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. more share options ). fewer share options ). This video will appear on your blog shortly. A practical example of how LinkedIn works. Added: June 30, 2008. Less info ). Category: Howto & Style. CommonCraft.

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. Social Media Takes Time.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100