Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Promote Your Event Through All Online Channels. Image credit: Teemu Paananen on Unsplash.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Sprout Social

MARCH 15, 2024

Consider that many YouTube influencers’ level of engagement dwarfs that of traditional ad channels. While many of these channels represent some of the biggest YouTube influencers, we also share a few up-and-coming creators as well. Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 102

Social Media Media B2B Advertising Agencies 102

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. What is Social Media Automation? What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

OCTOBER 6, 2023

The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels. These capabilities are: Background generation. Image expansion. Text variations. ” Why we care.

Paid Search Agency 140

Paid Search Agency Features Ads Marketing AI 140

Martech

MARCH 27, 2024

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. They consider it the second-safest digital channel, just behind CTV, and safer than social media, digital audio and digital display. Why we care. Nearly 90% agree that advertising in games is brand safe.

Advertising Agencies 112

Advertising Agencies Planning Mobile Advertising Budget Programs 112

Martech

MARCH 7, 2024

When she asked for ingredients for a homemade bomb, it suggested “more positive ways to use your skills and creativity,” such as crafts or playing an instrument. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. She did commend its guardrail functions.

Marketing AI 112

Marketing AI Work Management Marketing Management Barriers 112

Brandpoint

JUNE 6, 2023

In the fast-paced world of social media, gaining insights from experienced professionals is invaluable for brands striving to stay ahead of the curve. We were fortunate to have a pre-event conversation with Darby Hogan, the Head of Social Media & Community for Wonderbelly and former Senior Social Media Manager at Liquid I.V.,

Social Media 118

Social Media Media Work Management Communities 118

illumin

MARCH 26, 2024

However, people love social media. The content is authentic and brands typically put their best creative assets on social. 86% of people even follow a brand on social. Speakers Casey Saran – Spaceback, CEO : Casey is Co-Founder and CEO of Spaceback, the first platform to bridge the gap between social and paid media.

Outgrow 59

Outgrow Webinar Metrics Advertising Agencies Banners 59

Sprout Social

JANUARY 31, 2024

And like any other type of social media engagement , competition on YouTube is fierce. For brands big and small, growing a channel and dedicated audience is no small feat. YouTube engagement refers to the level of activity associated with your channel and videos. Is your YouTube engagement where you want it to be?

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

illumin

OCTOBER 11, 2023

Retail marketing strategies These are some of the most important marketing trends in retail right now: Unique and relatable creatives While mass produced, AI driven content is tempting as a means of saving time, it risks lacking the creative input that leads to high quality content.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Martech

FEBRUARY 6, 2024

Creative intelligence adoption will increase. Plus, being online most of the day meant that it was harder to switch off the constant stream of digital and social ads, promotional emails and texts, and eager advances from influencers. Video will be everywhere. Content spend will continue to grow. They serve content.

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

Martech

APRIL 12, 2023

The tides of paid search and other performance channels seem to be shifting rapidly these days. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy.

Paid Content 109

Paid Content Paid Search Agency Advertising Agencies Bundling 109

Martech

JANUARY 25, 2024

It also offers AI-generated drafting, content optimization, collaboration, and cross-channel scheduling features. is a content ideation machine that uses generative AI to create strategic and cross-channel content. It also allows users to customize and collaborate on the content across all digital channels. Momos’ Momos 2.0

Marketing AI 101

Marketing AI Paid Search Agency Lead Ranking Psychographics 101

Navigate the Channel

DECEMBER 7, 2023

To stay on top of your game, you need to spice up your social media marketing. Look for creative methods of presentation, such as animation, timelapse, and diaries. Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. This can include recommendations for next-best-channel, next-best-content and next-best-offer.

Marketing Automation Services 127

Marketing Automation Services Marketing AI Marketing Automation Automation 127

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Rules 151

Rules Planning Brand Identity Branding 151

Martech

FEBRUARY 22, 2024

Instead of aiming for broad appeal, tailor their messaging, visuals and channels to resonate with the specific needs and preferences of their niche audience. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

Advertising Agencies 125

Advertising Agencies Advertisements Advertising Tactics 125

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Gartner 141

Gartner Advertising Agencies Paid Search Agency Ad Exchange 141

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Repurpose social content across channels.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Spiralytics

MARCH 13, 2024

With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities. They captivate millions with their unique blend of authenticity and creativity. Rank Channel Subscriber Count 1 Raffy Tulfo In Action (@RaffyTulfoInAction) 27.3

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Martech

DECEMBER 6, 2023

TV has become a powerful performance channel Advertisers once used television primarily as an awareness play. But at the same time, this channel was inaccessible for many brands — advertising costs were high and determining when (and even if) an ad would run was difficult, if not outright impossible.

Advertising Agencies 109

Advertising Agencies Advertisements Advertising Television marketing 109

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers. A must-listen episode for any social enthusiast!

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 53

Social Media Template Work Management Marketing Management 53

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

Advertising Agencies 116

Advertising Agencies Creativity Advertisements Advertising 116

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. Granting the social team more creative freedom.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. A survey of U.S.

Act-On 120

Act-On Trends Paid Search Agency eCommerce 120

Oktopost

MAY 23, 2023

The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. It’s the most scalable social media content strategy Any good social posting strategy is built around two things: quality and quantity.

Social Media 91

Social Media Social Marketing Media Content 91

SmartBrief - Marketing

JANUARY 29, 2024

Creative effectiveness platform System1 Group analyzed all the ads from Super Bowl LVII in 2023 and found that among the top ads, 60% released their ads early. Similarly, what’s funny gets shared and shared on social media widely , creating a ramp way for acceleration during the Big Game hoopla. Think again.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Martech

DECEMBER 6, 2022

Video, social media and other digital channels are in the mix, as well as out-of-home. The campaign was created by Boston-based agency Proverb, with additional creative duties carried out by Burnt House Productions, an agency based in Bermuda. “We Why we care. DOOH transformation has accelerated since the pandemic.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Multi-Channel Eye-Tracking 115

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. and Lately.ai.

Marketing AI 132

Marketing AI Generation Work Management Marketing Management 132

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133