Biznology

AUGUST 8, 2016

Here are 12 inspiring social media monitoring case studies. This valuable feedback came from their own customers when they launched their “Meat Mountain” campaign poster showing all different meats other than roast beef. Some examples are its sponsorship of the summer Olympics, or its annual trade show, Cisco Live.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

Trade Press Services

MAY 13, 2024

Customer Testimonials and Case Studies By offering first-hand accounts of satisfied customers, video testimonials build trust and credibility. Case studies take testimonials a step further. These videos provide valuable insights about news, trends, and unique perspectives—positioning your company as a trusted resource.

Video Marketing 87

Video Marketing B2B Marketing B2B Thought Leadership Work Management 87

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Tomorrow People

NOVEMBER 16, 2018

Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends. Depending on the industry, the cost of exhibitions and trade shows do vary. We expect to continue to utilize short and simple case studies.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Kaon

JULY 11, 2019

Increasing Trade Show Booth Engagement 400% with Award-Winning Application. Because it was developed on Kaon’s High Velocity Marketing Platform ® , CenturyLink has the ability to add scenarios and solutions to the application, evolving it for future trade shows. Advertisements.

Trade Show 124

Trade Show Effectiveness B2B Advertising Agencies 124

Navigate the Channel

AUGUST 7, 2023

Beacon Technology in B2B Marketing In the B2B marketing landscape, beacons play a crucial role in delivering personalized content to potential clients during trade shows, conferences, and other business events. Trade Shows and Conferences Beacons have become an indispensable tool for B2B marketers during trade shows and conferences.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Market Research: Gain insights into market trends and emerging needs within your target industries. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Biznology

SEPTEMBER 3, 2015

Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. But the trend appears in financial services, manufacturing, and business services as well. Uninterrupted face time. Like this post?

Conference 80

Conference Trends B2B Trade Show 80

Lake One

JUNE 25, 2020

These are seven key b2b manufacturing marketing trends to keep an eye on in 2020. . This is one of the manufacturing marketing trends that industrial buyers love: Video. Brand videos, testimonials and case studies, use cases or field solutions, culture videos, demos, and more. Account-Based Marketing.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Vision Edge Marketing

OCTOBER 18, 2018

In the case study Thorough Competitive Analysis Leads to Successful Shift in Business Strategy you can learn how one of our customers applied this approach. Can you harvest data from combing competitor websites, company reports, customer reviews, analyst market reports, trade show material, and other information in the public domain?

Work Management 183

Work Management Analysis Validation Marketing Management 183

Inbox Insight

MAY 24, 2024

Request relevant case studies Case studies allow you to see specific examples of how the company has helped other clients generate and convert leads. Make sure to request case studies for companies in your industry or niche, at a similar stage of growth, and with comparable goals.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Salesforce Marketing Cloud

JANUARY 3, 2024

For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. In the meantime, I’d be happy to share a case study about how we [helped a similar client with a similar issue.]” It’s specific to the prospect.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Zoominfo

FEBRUARY 25, 2021

Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources. Trade shows are incredibly conducive to lead generation because 81% of trade show attendees have buying authority. The key to a sound content marketing strategy is mapping messaging to a sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. According to Buyerology founder and principal, Tony Zambito, buyer constantly changes; however, B2B marketers should monitor important trends. The most sought after content are research reports, white papers, case studies and product reviews.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Zoominfo

FEBRUARY 25, 2021

Trade Shows : Investing sponsorship of industry events or even producing an event using internal resources. Trade shows are incredibly conducive to lead generation because 81% of trade show attendees have buying authority. The key to a sound content marketing strategy is mapping messaging to a sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. The survey results showed that B2B marketers still use tactics that are not that effective.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

BenchmarkONE

JANUARY 24, 2019

Get a booth at a trade show. Trade shows are the “meat and potatoes” of B2B marketing. Are they running digital billboards around town, sending out local mailers, doing YouTube video ads, or attending trade shows? These events are full of decision-makers in your target audience who are ready to buy.

Small Business Marketing 77

Small Business Marketing Paid Content Trade Show Business 77

Content4Demand

MARCH 25, 2021

The case for content grows stronger when you realize that for more than a year B2B companies have not been able to make face-to-face connections at trade shows and conferences, field marketing events or visits to prospect businesses. Watch our case study, How Assurant Used Content as the Key to ABM Success.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Content4Demand

DECEMBER 12, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. The Voting Lines Are Open The 2020 B2B’s Choice Award.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Tiecas

OCTOBER 30, 2023

While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. I have found that buying lists from industry-specific organizations and trade show organizers can be effective. Think again!

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Content4Demand

JUNE 9, 2020

After all, 53% of B2B marketers say events and trade shows are a great way to drive conversions. Register for our upcoming case-study webcast to see how they did it. And, at the end of the day, goals still need to be met. But amid new realities, there’s been a fantastic emphasis on authentically conn ecting with others.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

B2B Marketing Traction

JUNE 4, 2015

A video about an important issue or a trend in your industry. Or, show how you package your product. A video case study of how your product is used. You can do one case study or a series to show how your product or service is used and how customers benefit. A video of your exhibit at a trade show.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

Sharpspring

APRIL 29, 2020

Blogs, videos and case studies are great ways your business can produce useful content. Trade shows or events that your business will be attending. I often share content about SEO trends, email marketing, or marketing-related stories that catch my attention. New business acquisitions or partnerships.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Webbiquity

JANUARY 5, 2017

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story.

Case Studies 214

Case Studies Case Study Studies B2B Marketing 214

SalesIntel

JULY 10, 2023

By examining the topics these companies are searching for, you can identify relevant trends and tailor your content accordingly. Educational resources such as whitepapers and blogs can be crafted based on the trending topics identified through intent data.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

SalesIntel

JULY 22, 2022

These can include things like a sales deck, product information sheets, case studies, and more. This will ensure that your sales team is always up-to-date on the latest selling techniques and trends. Some of the most common methods include networking, trade shows, and online directories.

Cross-Selling 52

Cross-Selling Advertising Agencies Sales Cycle Pricing 52

B2B Marketing Traction

MAY 22, 2009

A collection of Linked-In how-to’s, optimization tips and case studies to help B2B marketers get better results from their company page and their profiles on LinkedIn. Trade Show Resources. Marketing and innovation produce results.

Trade Show 100

Trade Show SEO Consulting Case Study 100

Content4Demand

FEBRUARY 7, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Interactive Popularity. 2019 State of Interactive Content Marketing.

Marketing Budget 50

Marketing Budget Content Marketing Budget Creation Advertising Agencies 50

Integrated B2B

JUNE 16, 2020

Blogs, videos and case studies are great ways your business can distribute useful content,” advises Jackie Fedeli in a SharpSpring article. Pay attention to the type of content that is trending with that hashtag. If it doesn’t match your type of content, choose something more relevant.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Hinge Marketing

MARCH 28, 2016

By showcasing you work in presentations with your client, developing compelling case studies, profiling the successes of clients on your website, or publicizing high profile engagements. Have in-house experts speak at conferences and trade shows. Be at the forefront of industry trends.

Webinar Metrics 48

Webinar Metrics Service Ideal Customer Profiles Marketing & Strategy 48

Sales Engine

JANUARY 25, 2016

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. Stay with me for a sec…I know Redbull is a Business to consumer company but I think us B2B marketers can learn a lot from the trends in B2C. Now, this is a screenshot from their homepage. Let’s look at a couple examples.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Exo B2B

JUNE 5, 2018

Customer case studies. The ability to decipher trends is no longer enough. Show a path that 90% of market players have not even identified as being possible. Obviously, the trending ones are social networks. To do this, the most commonly used content vehicles are: White papers. Blog posts and other articles.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Engagio

MARCH 25, 2019

While there’s plenty of room for ABM to mature, we’ve seen an incredibly diverse range of game-changing ABM marketing tactics and trends crop up over the last few years that stand out from the crowd and get us excited. Attend big-box events and trade shows (CES, SaaStr, Cannes Lions).

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. There are two steps for that: Classify by content type (white papers, brochures, testimonials, videos, case studies, etc.). Content Audit. Best in class companies are auditing their assets.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100