Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading! schools.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Contently

FEBRUARY 8, 2022

If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. Adding reviews and case studies to your website can have a positive impact on your SEO. This one customer brought in $16 million with $0 spent on advertising.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Stevens & Tate

FEBRUARY 10, 2022

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? Think about how it felt to go to school and study for tests. The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain.

Storytelling 114

Storytelling Buyer Personas Case Studies Case Study 114

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

WriteSpark

AUGUST 3, 2011

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. Instead of turning down a willing customer, you can focus the case study on qualitative results and value.

Case Study 120

Case Study Case Studies Studies Storytelling 120

WriteSpark

AUGUST 3, 2011

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. Instead of turning down a willing customer, you can focus the case study on qualitative results and value.

Case Study 120

Case Study Case Studies Studies Storytelling 120

Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey.

Case Study 58

Case Study Case Studies Studies Work Management 58

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. Enterprises The enterprise segment presents a different challenge.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. You probably already have case studies. Instead of simply presenting the facts, add a narrative. The post Storytelling in B2B Marketing appeared first on Content4Demand. And 50% of B2B buyers are more likely to purchase from brands they connect with emotionally.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Lattice

MAY 31, 2016

I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world. And SiriusDecisions agrees, Senior Research Director Kerry Cunningham has advocated that in a world of more advanced analytics we actually have to become better storytellers.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Content4Demand

FEBRUARY 7, 2020

The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses. The focus on content development will also be evident in the “Visual Storytelling With PowerPoint” workshop on Monday, led by Oracle’s Gee.

Case Study 54

Case Study Case Studies Studies Work Management 54

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This is why case studies are structured the way they are. Why Stories Matter.

Case Study 57

Case Study Case Studies Studies Work Management 57

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. Among the key findings : “Using a high-performing seller to present new collateral increased the likelihood of us.e Storytelling enhances value.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

ClearVoice

APRIL 3, 2024

But that’s not its primary function, and the data you present to support the investment should reflect that. How Do You Build a Business Case for Content Marketing? Before you start to build your case, there are a few things to take into consideration: Your audience. Content’s ROI is harder to track by itself. Absolutely!

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Marketing Insider Group

JULY 6, 2020

Storytelling. Case studies. Slides and presentations. The LinkedIn content platform can be a highly effective way to drive traffic to your site, establish a following, generate leads, and build your brand authority. The type of content that does well on LinkedIn includes: Thought leadership articles. Source: [link].

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

BOP Design

APRIL 13, 2020

Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. WellAware’s use of a video case study allows viewers to make an emotional connection with the brand. They present social proof that gives potential customers buying confidence.

Design 127

Design B2B Case Study Case Studies 127

Walker Sands

SEPTEMBER 16, 2022

To make a splash across media types, including venture capital, tech, local and energy outlets, the Walker Sands team created a PR strategy that leveraged brand storytelling and strategic outreach to ensure timely and impactful coverage. Read the full case study here.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Convince & Convert

APRIL 9, 2015

Throughout their virtual climb, viewers are presented with a number of interesting facts, like this one: If you could stack 10 copies of the world’s tallest building (the Burj Khalifa skyscraper in the United Arab Emirates, at 2,716.5 Throughout the virtual climb, users can track their progress.

Case Study 138

Case Study Case Studies Storytelling Landing Pages 138

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. Aside from nurturing, video series or case study documentaries can maintain interest over an extended period, leading to higher conversion rates.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Zoominfo

MARCH 14, 2018

Filled with case studies and examples of amazing real estate pros doing Youtility the right way – all across the globe – this book changes everything about how to market a real estate organization. Youtility for Accountants: Why Smart Accountants are Helping, Not Selling. Same is lame. We ignore average, but we discuss different.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

SocialPilot

JANUARY 21, 2024

Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth. So, let’s dive into two compelling case studies that highlight the transformative impact of strategic social media usage in the hospitality sector.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Laval is steeped in history, being built in the 11th century.

Marketing AI 98

Marketing AI Advertising Agencies Planning Broadcasting 98

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Laval is steeped in history, being built in the 11th century.

Marketing AI 98

Marketing AI Advertising Agencies Planning Broadcasting 98

ClearVoice

OCTOBER 31, 2023

Marketers can use anchoring to present prices. They first present a higher-priced product to make subsequent lower-priced options more appealing. The power of storytelling One fundamental aspect of human nature is our love of stories. The power of storytelling One fundamental aspect of human nature is our love of stories.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

Marketers can use anchoring to present prices. They first present a higher-priced product to make subsequent lower-priced options more appealing. The power of storytelling One fundamental aspect of human nature is our love of stories. The power of storytelling One fundamental aspect of human nature is our love of stories.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

Salesforce Marketing Cloud

JUNE 28, 2023

Effective sales pitches require a bit of homework to understand your prospect well enough to personalize your presentation instead of sticking to a canned script. Before presenting your pitch to the buyer, conducting research will also eliminate unnecessary noise distracting them from the sale. Again, this is a good case for data.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

Convince & Convert

MAY 22, 2014

Plus, the contest’s four-minute time limit and potential to enter multiple times, could present compelling stats on the amount of time spent engaging with the game. Social Media Case Studies jessica gioglio schiphol airport social image of the week social media image of the week user generated content visual storytelling'

Word of Mouth 157

Word of Mouth Lead Scoring Lead Ranking User-Generated Content 157

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Make sure they know how to convincingly present and pitch your product or service through remote methods — there’s unlikely to be much opportunity to rely on working the room. Build a Content Pipeline.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130