Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! This Outgrow interactive case study is definitely proof of that.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

BOP Design

MARCH 10, 2020

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. For our clients that regularly send newsletters, it’s not uncommon for them to get a new business opportunity every time they send it out. How to Provide Value in Your Newsletter.

Newsletter 80

Newsletter B2B Thought Leadership B2B Thought Leadership 80

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: Launch your email newsletter with ConvertKit. Finding the perfect idea for your email newsletter, though?

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

SEPTEMBER 12, 2023

Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses. Personalized Promotion. Read more about our work with Nutanix here. Here’s what we recommend: Precise Distribution.

Marketing AI 276

Marketing AI Distribution Content Marketing Content 276

ConvertKit

OCTOBER 1, 2021

It was the perfect introduction to the voice behind one of Boise’s most popular local newsletters, From Boise. Marissa Lovell, creator of local newsletter From Boise. But running a successful (and profitable) local newsletter doesn’t require a huge budget or a crack media team—just an email platform and some good old-fashioned grit.

Newsletter 86

Newsletter Top of Funnel Paid Social Agency Advertising Agencies 86

SendX

FEBRUARY 11, 2021

Source: audio content upgrade There are tons of other types of content upgrades you could offer to your readers, for example: A checklist A data-backed industry-specific report An in-depth full guide A list of resources A case study All of these usually come in the form of PDFs. There’s a caveat, though.

Lead Generation 394

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 394

EveryoneSocial

NOVEMBER 16, 2020

The company newsletter has long been a staple in the internal communications toolkit. One of the most common and traditionally easy ways to achieve that goal was with a company newsletter. Many organizations are now tapping into the power of employee advocacy , as their company newsletter alternative. And rightfully so!

Newsletter 64

Newsletter Companies Distribution Communities 64

Marketing Insider Group

SEPTEMBER 16, 2020

By the way, I recommend signing up for his Converge ‘TrendingUp’ keyword insights email newsletter.). Stories might be one of the most challenging places to promote products because the content could come off as a blatant advertisement. Promote Other Content Marketing Assets. Showcase Your Loyal Customers.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Email Blasts / Newsletters. App Notifications.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Content Creation.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Studies 52

Case Studies Case Study Business B2B Thought Leadership 52

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Email Newsletters. There has been a rise in the amount of easy email newsletter content that is being created for users covering a variety of topics.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Outgrow

APRIL 29, 2024

Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist. Need somewhere to start?

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Sharing relevant data points and case studies. ” Providing relatable, real-world examples. .”

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Litmus

OCTOBER 14, 2022

Emails with consistent touch points centered around educational content such as blogs, ebooks, templates, and case studies. Emails with case studies, customer testimonials, or social proof that show the value—and enthusiasm—of your product or service . Emails that contain special offers or promotional codes.

Marketing Funnels 95

Marketing Funnels Top of Funnel Email Marketing Webinar Metrics 95

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. A whopping four billion people used email every day in 2021.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Include PDFs or clippings of any published articles about you or your company.

Press 130

Press Personalization Brand Identity Branding 130

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Send out a company newsletter with a link to your page and encourage everyone to follow it. Case studies. Industry news and research.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Exo B2B

MARCH 6, 2024

Promote and distribute your content: Offer a regular publication schedule to build reader loyalty. Relay your articles on social networks and in your newsletters. Offer in-depth analysis, case studies, practical advice and real-life examples to deliver real value to your readers. Offer to download a guide or case study.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

BOP Design

DECEMBER 21, 2021

Case Studies or Use Cases. For this reason, case studies or use cases are essential pieces to craft as part of a B2B content marketing strategy. The best use cases or case studies rely on objective facts, data, and analysis. Email Newsletters. Why bother with social media?

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

ClearVoice

AUGUST 25, 2023

You might use case studies to show off the product in action. Promote Your Content and Track Results It’s not enough to simply create high-quality technical content. Send email newsletters. Its newsletter audience grew by more than 70%. You could make an explainer video that details the problem and the solution.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

NuSpark Consulting

MAY 4, 2023

Content consumers: Target users who have read or engaged with specific types of content on your website, such as blog posts, whitepapers, or case studies. Geographic targeting: Target users who have visited your website from specific locations, allowing you to serve region-specific promotions or messaging.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

SnapApp

OCTOBER 31, 2017

After all, interactive is not magic – sure, it’s an extremely engaging and effective format, but it still requires thoughtful promotion to be successful. . . Getting the Word Out: Promotion. . Just because we prioritized creating interactive content didn’t mean that we could slack in the promotion department. Event promo.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

ConvertKit

NOVEMBER 22, 2021

Cara used to be on a content treadmill, publishing one blog post a week and running through a long checklist of ways to promote each one. From there, Cara knew she needed to refresh her approach to creating and promoting content. Send a newsletter to nurture leads for a new business.

Opt-in 82

Opt-in Automation Opt-out Paid Search Agency 82

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

DivvyHQ

APRIL 26, 2017

With 24 million travelers choosing San Francisco as a tourist destination every year, San Francisco Travel’s mission is to promote the city to potential visitors around the globe. Each piece of content is then tied to one of four topical pillars: culinary, arts and culture, diversity and iconic/destination 101.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

Scoop.it

MARCH 2, 2023

You can do this by keeping your company profile updated, and sharing the latest company news, alerts, promotional offers, and more. Email newsletters One unique benefit of email marketing is that your message lands directly in your customer’s inbox. Case study Your audiences have specific pain points they’re looking to solve.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Brandpoint

OCTOBER 27, 2022

Social and newsletter inclusion from The Business Journals. With every Business Journals placement, brands have the potential to be included in the publication’s newsletter distribution and social media promotion. See the rest of the case study here. Social advocacy and credibility-boosting marketing efforts.

Thought Leadership 62

Thought Leadership Business PR Distribution 62

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Scoop.it

MARCH 14, 2024

The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions. Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Spiralytics

APRIL 25, 2024

Customized Communication: CRM insights help craft personalized emails, newsletters, and product updates for each segment’s interests and needs. You can provide them with tips, best practices, or case studies related to that feature. #2. For instance, a segment of users frequently uses a specific feature of your software.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Hinge Marketing

JUNE 4, 2015

.” — Hinge Email Marketing Guide How can you build a winning email newsletter while avoiding the common mistakes many firms fall into? 1) Position your newsletter for success. Case Study : Hubspot’s Agency Post HubSpot, the marketing automation firm, has a dedicated blog and newsletter just for marketing agencies.

Newsletter 48

Newsletter Ad Building Paid Search Agency Business 48

Hinge Marketing

JUNE 14, 2021

Figure 3 below showcases our book, The Visible Expert , which is promoted across our website as a piece of premium content. Industry Newsletters. Many firms use industry-focused newsletters to demonstrate their thought leadership content and spotlight key industry specializations and areas of expertise. Case Studies.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144