Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. . Case studies delving into a topic.

Demand Generation Agencies 148

Demand Generation Agencies Demand Generation Lead Generation Paid Content 148

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. This article will look at 5 ways b2b companies can use video in their marketing including social media, product demonstrations, customer testimonials, search engine optimization, and email marketing. Social Media and Video Marketing. series on Youtube.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

ClearVoice

JULY 18, 2023

Defining characteristics Content marketing takes many forms, from blog posts to case studies to podcasts. This is the process of capitalizing on something that’s trending, shooting a quick ad, and releasing it on social media. Amid the #MeToo movement, the Peloton ad went viral for its alleged sexism.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 and The Viral Fever in India. Don’t have the budget to work with YouTube influencers?

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Outbrain

MARCH 15, 2021

The good news is, you don’t have to go viral to get your content shared – nor do you need to write the perfect blog post every time. They need to be dynamic and leverage other forms of media and content to drive the shares you want to see. One important media format to consider is video. Don’t Ignore the Details.

Sales Qualified Leads 40

Sales Qualified Leads Content Case Study Case Studies 40

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Biznology

OCTOBER 6, 2015

No, that’s only the second most-hated thing in corporate social media branding. I can’t tell you how many brands have not only over-committed to too many social media profiles but then have all but abandoned them all, most of which without even completely moving in to each platform. Know why I know this?

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Marketing Budget Case Studies 80

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. This article will look at 5 ways b2b companies can use video in their marketing including social media, product demonstrations, customer testimonials, search engine optimization, and email marketing. Social Media and Video Marketing. series on Youtube.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Buffer

DECEMBER 10, 2018

We’ve talked about using video on social media in episodes 90 and 110 , but we’ve never really gotten into the specifics of using video to do one of the most important things for your business – actually selling your product. Social media, your website, YouTube , you name it. Or host a contest on social media.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Buzz Marketing. Contextual Marketing. Conversational Marketing. Digital Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here. Acquisition.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Biznology

MARCH 20, 2018

” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” I may well be mistaken.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. As we navigate these shifting sands, understanding the latest social media trends is more important than ever. With the influx of information on social media, users often have short attention spans. Why is it trending?

Social Media 241

Social Media Marketing AI Trends Peer-to-peer 241

Biznology

NOVEMBER 21, 2012

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Social media, for example, has created an easy, low-cost way for companies to build communities and foster engagement.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Whale Pages

MARCH 4, 2020

For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second. We repurposed this content four times on social media. See the examples below.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

ClearVoice

AUGUST 1, 2019

With social media backlash an ever-present threat in today’s volatile social media scene, corporate social responsibility has become something to navigate very carefully. Steer clear of all things exploitative or gimmicky, and look for ways to get people involved via social media regardless of whether they donate or not.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

Paul Gillin

DECEMBER 18, 2012

One of the things that has always captivated me about social media is the power it gives to individuals to greatly amplify their voice. Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Farming Out Customer Care.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Outbrain

JUNE 16, 2021

Video is one of the most in-demand media formats globally, with 54% of consumers preferring to see video content from brands and businesses over any other format. YouTube alone sees 500 hours of video uploaded every minute, every day. Follow your YouTube channel. YouTube is also essential. Visit your website.

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. Everyone wants to do it, but no one really knows what it is.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. Everyone wants to do it, but no one really knows what it is.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 158

Social Media Media Paid Content Work Management 158

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

JULY 24, 2014

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Why do some YouTube videos go viral, and others get a handful of views (mostly from your immediate family)?

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

AUGUST 21, 2014

Social Media Examiner. The Rundown: Social Media Examiner claims to be the “world’s largest social media magazine” — and by all appearances, they aren’t lying. Check it Out: Social Media Examiner. Mashable’s “Social Media” Section. Social Media Explorer.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Convince & Convert

NOVEMBER 10, 2014

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. Through their campaign, “Delivering Hugs,” Huggies and Ogilvy created a viral video that triggered an emotional response from anyone with a soul—especially expecting mothers.

Case Study 154

Case Study Case Studies Storytelling Studies 154

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

MLT Creative

APRIL 13, 2012

Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead. He also reviews innovative companies, like Klout, which measure social media influence. The book shows you how to reach the super connectors who ignite viral epidemics through word-of-mouth.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Hubspot

JULY 22, 2012

While this has immediate implications for restaurants and retail stores, it's also huge for small businesses and other companies that have been looking to leverage location-based social media but weren't sure how to capitalize on their Foursquare presence. What Types of News Go Viral on YouTube? From MarketingProfs.

Internet Marketing 28

Internet Marketing Viral Marketing Case Studies Youtube 28

Outgrow

AUGUST 13, 2022

Saksham Sharda: Okay, who is the social media influencer who’s just absolutely killing it right now? Saksham Sharda: So do you agree or disagree with this statement that you must deliver on the value you promote virally in such a way that people who come in through your products on marketing channels see it right away?

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. That’s understanding the difference between selling and helping.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Contently

APRIL 18, 2023

Are they more likely to spend time on social media platforms like Facebook or LinkedIn? When it comes to owned channels, blog posts, social media posts, and email newsletters represent the largest volume of content activities. Try out new social media platforms or content formats to see if they resonate with your audience.

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

LeadSquared

MAY 20, 2015

In which case, it would go viral. And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Convince & Convert

JUNE 8, 2012

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. This episode features Scott Stratten of UnMarketing.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Single Grain

OCTOBER 30, 2020

First, I’ll break down a case study that made infographics popular and then I’ll show you how to leverage it in 2021. Infographics receive 3x more shares than any other type of content on social media. Infographics Case Study. What goes into creating a viral infographic? Get A Free Consultation.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145