NetLine

APRIL 19, 2019

Our guide to contract management, which is a 101-level white paper describing how enterprise contract management works across a variety of industries. As the category gained traction, we are now working on case studies and industry specific content to really highlight our value. Never stop being curious.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

ViewPoint

JANUARY 26, 2012

Instead of relying entirely on Google’s AdWords, business marketers use directories like GlobalSpec (engineering), ThomasNet (industrial), and Business.com (general business) in their search engine marketing mix.

B to B 120

B to B netFactor Media SEM 120

EMagine B2B Blog

FEBRUARY 27, 2018

I’m not going to arrogantly proclaim to know the exact magic marketing mix or the “10 Tactics to Ensure Marketing Success in 2018”. A ton of high-value, impactful content that will appeal to buyers at each phase of the marketing/sales cycle (sorry that sounds so buzzword’y but it’s critical).

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Marketing Insider Group

JUNE 30, 2020

Another great B2B marketing channel is email, and you’ll want to push these during the work day (hopefully your audience has signed up with their company email). Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more.

Work Management 358

Work Management B2B Marketing Marketing Management Content Marketing 358

SnapApp

JANUARY 10, 2016

Consider incorporating one of the following 5 content types into your marketing mix this year. You’ll see improved lead conversion, faster lead qualification, and better profile data to fuel all your marketing programs. . Interactive White Paper . Personality Quiz . Calculator .

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

by Maria Pergolino Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today’s changing business climate. Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts.

RSS 48

RSS Marketo Correlation Paper 48

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. Editor’s note: This post originally appeared as contributed content on Salesforce.com.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

SnapApp

JULY 11, 2017

Make sure you’ve got interactive content like quizzes and assessments in your content marketing mix so you can gather these insights while providing real value. . Data sheets, pricing sheets, benchmark reports, testimonials, and case studies will go far, here. . Evaluation. The next step is Evaluation.

Buy 70

Buy Process B2B Peer-to-peer 70

Directive Agency

JUNE 13, 2018

Now, within this mass marketing bubble that we’ve been talking about, this world, is social media. I believe that social media is a critical part of your marketing mix. What type of asset, ebook, white paper, case study, could we give to you as a sales org to help close these accounts and drive revenue?

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

accelerate agency

APRIL 12, 2023

Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

The ROI Guy

OCTOBER 11, 2010

A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

JUNE 16, 2010

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling.

B2B Sales 40

B2B Sales Peer-to-peer B2B Marketing Cold Calling 40

The ROI Guy

SEPTEMBER 3, 2010

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to a purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Integrated B2B

OCTOBER 20, 2015

B2B marketing success? We know that many of our Danish clients have great stories, ideas or opinions that their B2B customers would love to hear, but they’re reluctant to put pen to paper. Good quality, substantive B2B content, especially that conveyed or linked to via social media, is only gaining in importance in the marketing mix.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

Integrated B2B

OCTOBER 20, 2015

B2B marketing success? We know that many of our Danish clients have great stories, ideas or opinions that their B2B customers would love to hear, but they’re reluctant to put pen to paper. Good quality, substantive B2B content, especially that conveyed or linked to via social media, is only gaining in importance in the marketing mix.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

Madison Logic

MARCH 26, 2024

Distribute your educational content—such as analyst reports, infographics, white papers, and eBooks—across various platforms and websites frequented by your target audience. Case studies that detail the journey and outcomes of similar businesses provide tangible evidence of your product’s value.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

nDash

AUGUST 20, 2020

There are ten written content formats that are proven to be effective for content marketing: Blog posts. White papers. Case Studies. Blog posts are probably the most widely used content marketing format. White Papers. White papers are in-depth reports on specific topics. Case Studies.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Full Circle Insights

FEBRUARY 28, 2021

In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Marketing Insider Group

AUGUST 20, 2020

Most B2B organizations use a marketing mix of multiple strategies, the most common being email campaigns, content marketing, and in-person events. There are twists and turns and some customers even backtrack before they make a final purchasing decision.

Multi-Touch Attribution 267

Multi-Touch Attribution Marketing Attribution Multi-Channel Lead Ranking 267

Only B2B

DECEMBER 16, 2022

B2B lead generation is the process of discovering the appropriate potential clients, enticing them with the correct marketing mix, and eventually filling your sales funnel with those prospects. Writing is often the first step in creating content, whether it’s a blog post, a white paper, a case study, or a lengthy eBook.

Lead Generation 118

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 118

Optinmonster

NOVEMBER 14, 2023

This will include content that’s on your blog, as well as social media content, podcasts, video content, white papers and so on. Most successful content marketing strategies rely on having a central core of content published on your own site (or home base) which can then be repurposed and shared on other sites (outposts).

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Brightedge

JANUARY 13, 2020

The book could benefit from 3 additional elements: 1) context of PPC in the marketing mix, 2) examples of successful campaigns, and 3) a summary section on tips and tricks and pitfalls to avoid. Like Digital Marketing for Dummies, this book shows the extra care a traditional publisher makes to transform text into a text book.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Televerde

AUGUST 8, 2019

Check out their case studies, white papers, blogs, and any other material that may be available to you. Do they analyze the existing marketing mix to understand strengths, opportunities, and past successes? Consider the following before settling on your shortlist: In what industries do they have experience?

Demand Generation Agencies 53

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 53

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . However, the snag for some marketing teams is not a lack of interest in interactive content, but a difficulty ideating on how to use interactive in their current marketing mix.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Kapost

NOVEMBER 18, 2016

The dust from the content marketing storm has settled. Content marketing is no longer the next big tactic, or the go-to buzzword. It now enjoys a stable spot in the marketing mix, and marketers embrace content as a critical component in their strategies. The reality is that content has saturated the market.

Top of Funnel 48

Top of Funnel Customer Satisfaction B2B Sales Case Studies 48

Adobe Experience Cloud Blog

APRIL 23, 2012

Later, when your prospects are better qualified and actively engaged with your organization, you can roll out more targeted content, providing case studies, demonstrations, webinars and other materials that clearly show how your product or service can resolve the business issues you know your prospect has. Don’t Forget Video.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Vital statistics for every B2B marketer , March 16, 2010. June 7, 2010. Who Needs Editors?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Onalytica B2B

JULY 16, 2018

Tim Williams – How to Integrate Influencer Marketing into your Marketing Mix – Business Case, Engagement Models and Measuring Success. Inside the white papers included designs by Brian Cannon famous for his work in the 90’s creating album covers for Oasis. Customer journey mapping.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

sagefrog

JANUARY 11, 2024

To contend with the influx of businesses crowding online spaces, B2B marketers need to get clever about building recognition for their products, services, and company. Of the most common types of content, blogs are among the quickest and most effective formats for highlighting positive B2B partnerships.

Tactics 52

Tactics Brand Identity Branding Ad Building 52

Full Circle Insights

MAY 10, 2021

The 80/20 rule is widely applied to so many situations, including experimentation in marketing. To keep a marketing mix fresh, it’s a good idea to maintain an 80/20 ratio of tried-and-true campaigns vs. experimental outreach. White Papers. Case Studies. Full Circle Method for Digital Marketing Overview.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

The ROI Guy

APRIL 23, 2015

The value your buyers place on content, and the large investments you are making, mean that getting your content marketing mix right is more important than ever. More white papers, More infographics, More videos. And this now goes beyond just white papers to include other traditional content as well.

Marketing Budget 40

Marketing Budget Peer-to-peer Lead Scoring Lead Ranking 40

Full Circle Insights

MAY 20, 2022

As you explore the customer journeys of your closed/won deals, look for patterns that can direct your actions for the highest marketing performance results. White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. AppDynamics Case Study.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

JANUARY 28, 2021

Marketers who keep an unwavering focus on customers, adopt methods that allow them to pivot rapidly in response to changing conditions and new facts, while driving efficiency in processes and spending allocation on digital outreach will be best prepared for the next disruption. How Getting Marketing Attribution Right Boosts.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

JULY 27, 2021

About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. White Papers.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

NOVEMBER 26, 2020

Our platform complements your current marketing stack and brings data from all of your various marketing systems into CRM in a standardized way for full funnel analysis. White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98