Anything Goes Marketing

JANUARY 26, 2010

In a recent case study on B2B Online , NIIT , a global learning solutions company, created an automated email program that engaged subscribers based on their “ Digital Body Language ”. You can also try some unconventional methods like confirming that these contacts are still valid by using LinkedIn. The heading or title.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Write articles for the different types of customers that are relevant for each of your vertical markets 8. Case Studies are always popular to write about and not just your own 17.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 10, 2010

Yet too often B2B websites are full of goobledygook language such as, “We’re the leaders in providing scalable integrated digital gizmos for industry verticals.” Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. Make sure every link works.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Your site visitors are typically coming from general search engines and/or industry verticals like GlobalSpec or ThomasNet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? A great (and yes tragic) case study. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

ConvertKit

APRIL 2, 2021

But Khe Hy—the creator behind RadReads , a newsletter and blog about living an intentional life—is living proof that having a plan shouldn’t stop you from taking action. Khe Hy uses ConvertKit to build RadReads, a newsletter with 27,000+ subscribers. How Khe (accidentally) started a weekly newsletter. Image via Creator Stories.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Infographics are liked and shared on social media 3X more than other any other type of content.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Unbounce

JUNE 29, 2021

Get new subscribers for your newsletter? An eye-tracking study in 2006 showed that users often read web pages in an F-shaped pattern : two horizontal swipes followed by one vertical swipe down the page. The most critical data, in this case, is the headline. Do you want to: Verify customer demographics?

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Marketing 261

APRIL 5, 2021

type of company, industry, vertical, etc.) Did you upgrade your LinkedIn account to LinkedIn Premium? Here are a few examples of what to include: Define what you are delivering (social media calendar, email templates, digital ad concepts, newsletter copy, etc.) What’s the total available market? Show off your work.

Planning 62

Planning Work Management Paid Search Agency Marketing Management 62

Directive Agency

MAY 26, 2017

You may be interacting with a potential lead for months over email, LinkedIn, Twitter, and phone calls before they ever reach out to actual schedule a demo or get in touch. Especially in the Enterprise and B2B verticals, where you are interacting with high-level C-suite executives, email is still a trustworthy medium for communication.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

nDash

JUNE 23, 2021

Distribution Platforms (Like Medium, LinkedIn, etc.). Up to 96% of content marketers use distribution platforms like LinkedIn for organic content. Owned: This category means you can distribute content using channels you control, like email newsletters, blogs, social media accounts, and more. Pinterest pins. Presentations.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

SnapApp

APRIL 25, 2018

N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . S ophia's LinkedIn | B2B SaaS Consultant. . LinkedIn seems to be becoming way more relevant. Kate Talbot is a consultant in Silicon Valley for early-stage startups where she works with B2B clients across all verticals. Nandini Jammi. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. S ophia’s LinkedIn | B2B SaaS Consultant. LinkedIn seems to be becoming way more relevant. Kate Talbot is a consultant in Silicon Valley for early-stage startups where she works with B2B clients across all verticals. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convert

FEBRUARY 22, 2022

Rather than just implementing winning designs for one client, they ran a case study to see if you can predict winning tests based on previous campaigns across multiple websites. It’s similar to what GoodUI is doing — drawing on learnings from across verticals and customers to create an excellent resource of experimentation insights.

A/B testing 64

A/B testing Budget Programs Paid Search Agency Work Management 64

Convert

AUGUST 17, 2022

You can benefit from their expertise and experience in working with customers across industries and verticals to run more robust experiments. There is no need to reinvent the wheel; an idea we borrowed from Positive John’s Positive Experiments newsletter. 5 Ways to Improve Vendor-Team Collaboration for More Tests and More Wins.

Work Management 59

Work Management Enterprise Management Marketing Management Budget Programs 59

B2B Digital Marketer

MAY 6, 2021

Stacey’s LinkedIn: [link]. So they’re kind of taking somebody on this transformation journey and with no proof points or case studies or real life examples, people are just left wondering, you know, is this really true? Episode Links and Resources. Stacey’s website: [link]. Episode Transcript.

Work Management 52

Work Management Planning Marketing Management Marketing Budget 52

Online Marketing Institute

JUNE 22, 2009

White papers, blog posts,… Read more… Doug Kessler | November 18th, 2008 | no comments A really good newsletter We know we ‘big up’ Pär Almqvist, the Marketing Dude at VNL, quite a bit. Case studies and customer testimonials. The latest edition of our semi-regular newsletter update is now available.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Marketing Graham

FEBRUARY 9, 2021

Content about your customers is Vertical Content , content about your customer’s customers is Horizontal Content. Case studies are often overlooked as a form of content marketing, yet they are very useful. The Candidate Report will give them insight into the needs and attitudes of their audience. Both reports are valuable.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 52

Martech Advisor

JANUARY 22, 2020

Case studies. Some examples of high-value collaborative content are: Industry research reports, case studies, and other downloadable content. Tailor the preferred content format for each platform, i.e., use vertical videos for Instagram Stories and Snapchat. Upload the slide deck on SlideShare/LinkedIn.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Convert

MARCH 21, 2023

You can learn, for instance, that visitors from LinkedIn tend to be more interested in checking out your pricing first. If, for example, you want to boost newsletter signups, triggering a pop-up when users scroll to the interactive slides will make the most sense. How would you know it accurately represents your users’ attention?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

SnapApp

JULY 7, 2017

Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . Vertical Measures | Paid Media Supervisor. . . Vertical Measures | Paid Media Supervisor. . . Interactive Quiz Case Study.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convince & Convert

APRIL 22, 2016

Campaigns is what I’m referring to in number two here and it’s a clickable image that you can assign to every group so then HR can promote your culture and your latest job opening while sales and marketing might promote a white paper or case study. So I’ve just pulled up my signature here. Dan: You nailed it.

Paid Content 96

Paid Content Paid Search Agency Click Rate Lock-In 96

Biznology

DECEMBER 2, 2014

Inbound Marketing — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” ” Notice a strange similarity to Inbound Marketing?

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

seo.co

DECEMBER 8, 2020

Your pages should be vertically linked, with broad categories, subcategories, and individual pages within. But you have to think vertically, horizontally and every other way but straight forward. Shortly thereafter, several case studies were released by independent bloggers that suggested Cutts was wrong.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Sprout Social

FEBRUARY 21, 2022

With Instagram making recent changes ( RIP, IGTV… ), let’s review the video formats available on the platform: Reels: Vertical, full-screen videos that can be up to 60 seconds long with major impact. Stories: Ephemeral vertical content that appears in 15-second clips. For in-feed posts, Facebook recommends vertical or square video.

Video Marketing 141

Video Marketing Verticals Thought Leadership Content 141

Vidyard

SEPTEMBER 23, 2021

LinkedIn Video Statistics 3.4 Email and Newsletter Campaigns 2.3.2 LinkedIn Direct Video Message 5.3 Top Sales Newsletters 2.1 LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 4.6 Identify One or Two Initial Use Cases for Sales Videos in Your Rollout Plan 1.3

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

LinkedIn Video Statistics 3.4 Email and Newsletter Campaigns 2.3.2 LinkedIn Direct Video Message 5.3 Top Sales Newsletters 2.1 LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 4.6 Identify One or Two Initial Use Cases for Sales Videos in Your Rollout Plan 1.3

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65