B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Studies 52

Case Studies Case Study Business B2B Thought Leadership 52

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Webbiquity

FEBRUARY 7, 2023

Whether making a purchase, signing up for a newsletter, or sharing your content with their network, combining storytelling and data can help you stimulate action from your audience. Two of the most effective are through blog posts and case studies. Case studies are another effective way to add data naturally to your content.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Buffer

JANUARY 10, 2022

What I didn’t see coming was this: By sharing my firsthand perspective on how recruiters think and work and lessons learned as I built my own business through my blog, LinkedIn, and subscriber newsletter, I was becoming a thought leader. Knowing what you’ll share on LinkedIn (and when) will help you stay the course.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

Directive Agency

APRIL 26, 2023

Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Our LinkedIn engagement grew by 22% in just 1 month and yours can, too! An effective way to boost engagement on LinkedIn is by creating posts that feature real data. View the post on LinkedIn.

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

SendX

FEBRUARY 11, 2021

For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. One of the most obvious ways is including a newsletter sign-up in the footer of your website. That way the newsletter sign-up option is shown on every page of your website.

Lead Generation 391

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 391

Biznology

NOVEMBER 2, 2020

Offer a research report, a guide, a case study—something that will help them address their current challenges. Or invite them to sign up for your newsletter. Use the LinkedIn Insights tag. Install this piece of code on your website—it’s free—to connect individual visitors to their LinkedIn profiles.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Contently

DECEMBER 6, 2022

This could be the social ad you ran on LinkedIn that first caught your customer’s attention which drove them to read a blog (first touch), or the webinar you offered that convinced the customer to purchase your service or product (last touch). influence their purchase?

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

BOP Design

DECEMBER 21, 2021

While this may be the case for gated content pieces (guides only accessible after completing a form), these types of guides are also great giveaway content (i.e., Case Studies or Use Cases. For this reason, case studies or use cases are essential pieces to craft as part of a B2B content marketing strategy.

Top of Funnel 116

Top of Funnel B2B Marketing Practices B2B Thought Leadership 116

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Even LinkedIn is slowly rolling out live streaming. Email Newsletters. We found the following: Average post reach more than doubled for live videos.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

NOVEMBER 12, 2019

This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016. 5 Tactics to Improve B2B Lead Quality on LinkedIn. Invest in case studies. Enter case studies. Only 14% of B2B marketers said they were being measured simply on the total number of leads or inquiries.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Targeted email newsletters can be a helpful tool to keep in touch with your audience, nurture leads and turn cold prospects into valuable customers.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Scoop.it

MARCH 2, 2023

For example, while a fashion brand might gain a lot of success off Instagram, an IT company might get the most ROI out of LinkedIn. Email newsletters One unique benefit of email marketing is that your message lands directly in your customer’s inbox. Case study Your audiences have specific pain points they’re looking to solve.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. This newsletter is great for thinking ahead about ways to innovate and grow in the digital space. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Deeply invested prospects may research B2B businesses through webinars, client testimonials, and page reviews on LinkedIn.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Martech

SEPTEMBER 11, 2023

ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. for marketing case studies featuring AI technology would only produce results prior to September 2021. For example, asking ChatGPT 3.5

Marketing AI 123

Marketing AI Generation Work Management Marketing Management 123

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. LinkedIn: LinkedIn’s Campaign Manager enables retargeting to users who have visited your website or engaged with your LinkedIn content.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. Connect with KFC’s Founder. Endorsement.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

ViewPoint

JULY 26, 2018

Case studies. Not all radio program podcasts lend themselves to being used as case studies, but Jane notices that with a little work, this program fits the basic criteria. She has what she needs for the case study. LinkedIn articles from the host about the interview are appropriate almost every time.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Exo B2B

NOVEMBER 28, 2023

A social network like LinkedIn isn’t a content platform. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. You’re publishing your brains out on LinkedIn. Do LinkedIn posts show up in any Google search?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Exo B2B

MARCH 6, 2024

” And it’s proven by a recent study by Neil Patel’s team that human-generated posts were, in addition to being satisfying, more effective. Relay your articles on social networks and in your newsletters. Offer to download a guide or case study. Offer to subscribe to your newsletter.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Hubspot

MARCH 1, 2021

Success stories / case studies (73%). During the registration process, you can ask them to sign up for your newsletter, allowing you to add them to ongoing marketing communications. The top 4 elements should come as no surprise: Service descriptions (87%). Description of industries served (78%). Pull People to You.

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

Scoop.it

OCTOBER 27, 2022

Psst … wanna use curated content to generate internal email newsletters in just a few clicks? Collect and publish hot of the press case studies on your blog. See how we can help. Collect and publish webinar series in your niche about topics your customers value most. What do I need to bring to a personal training session?

Curation 87

Curation Work Management Marketing Management Service 87

nDash

NOVEMBER 3, 2021

Case Studies. Case studies are another extremely popular type of content on nDash. Designed to showcase a real-world success story of your company’s product or service, a well-written case study can be a valuable piece of content for prospects in the middle of the sales funnel. Emails & Newsletters.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Webbiquity

AUGUST 22, 2017

Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Hubspot

DECEMBER 21, 2020

Coordinate with your team to see if this is a one-off marketing email like a monthly newsletter, or if you're being asked to write for a series of emails, like a nurture campaign. Here's an example of an outreach template you could use for another major social media platform, LinkedIn. Case Studies. About the Client.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Hinge Marketing

JUNE 4, 2015

With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. But according to a study by McKinsey & Company , email was nearly 40 times more effective at acquiring customers than Facebook and Twitter combined.

Newsletter 48

Newsletter Ad Building Paid Search Agency Business 48

BOP Design

JUNE 22, 2020

Is your newsletter reaching all of your previous clients? Perform a spot audit to ensure both previous and current clients are in your CRM database and subscribed to your marketing newsletter. Pro tip: Make sure the frequency of your newsletter as well as the content are geared to keep readers engaged. Connect via LinkedIn.

CRM 86

CRM Tips Ideal Customer Profiles Ad Frequency 86

Marketing Insider Group

APRIL 6, 2021

You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. Create a group on LinkedIn or Facebook. Case studies, success stories, and testimonials are all great ways to get people’s attention, create connections, and make your business more memorable.

Top of Funnel 335

Top of Funnel Work Management Marketing Management Content Marketing 335

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. And here’s what the Content Marketing Institute’s study turned up: “One interesting finding is that the percentage using storytelling/evoking emotion increased significantly this year.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Scoop.it

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. One good tip from us is to use a nice cover for your ebook or case study. LinkedIn slides. LinkedIn slides are a great way to upload presentations and easily share them with your network.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

GreenRope

DECEMBER 15, 2021

Social Media: LinkedIn. Monthly newsletters. Develop a more consistent case study template & calendar for publication. Monthly newsletter. For example, you can create a Case Studies project and assign different tasks to those responsible for writing and creating the case studies.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

MKT1

FEBRUARY 12, 2024

In this newsletter: This newsletter is a companion to “Intro the MKT1 Method”, an overview of our core principles for building B2B marketing teams. Find the newsletter, video, and slides here. If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

nDash

JANUARY 21, 2021

Content : Create and manage written content creation including blog posts, case studies, newsletters, social media, whitepapers, sales collateral, and more. Advertising : Manage a very modest ad budget across Google AdWords, LinkedIn Ads, and experimental channels with a focus on demonstrating a positive ROI.

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98