FunnelEnvy

DECEMBER 26, 2023

For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Multiple Landing Pages: The More the Merrier Hubspot reports that business websites with 10-15 landing pages increase conversions by 55% over those with less than 10 landing pages.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Martech

JUNE 3, 2022

Students also get to take master classes from top faculty at Purdue and industry experts from Facebook, work on Harvard Business Publishing case studies and access Facebook Ask Me Anything sessions in this highly interactive and comprehensive program. Course highlights. Mode of Learning: Online bootcamp. Course Duration: Six months.

Course 106

Course Paid Content Marketing Analytics Tools Work Management 106

Vidyard

APRIL 21, 2020

Global organizations, including Ceridian , HubSpot , and Zycus , have turned to video to power marketing campaigns, accelerate sales deals, support customer communications, and disseminate vital company information quickly and securely. “To HubSpot: Drives Global Sales Performance by Embracing Personal Video . ROI with Video.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Brandpoint

JULY 18, 2019

Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times what it was in 2017. YouTube, a video streaming platform, is the world’s second largest search engine. Mini Case Study.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Hubspot

FEBRUARY 6, 2020

Disney+ , HBO GO , even YouTube TV. HubSpot recently released a version of the Marketing Hub service for Enterprise customers , or customers that are a bit bigger than an SMB and find those services to be a little limiting. Ari Plaut, Product Manager for HubSpot's Enterprise launch, explained how that was accomplished.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

Vidyard

APRIL 21, 2020

Global organizations, including Ceridian , HubSpot , and Zycus , have turned to video to power marketing campaigns, accelerate sales deals, support customer communications, and disseminate vital company information quickly and securely. “To Today, the HubSpot team relies extensively on video to power their entire business.

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65

Directive Agency

JULY 31, 2023

HubSpots – “Make My Persona” Functional content is a great lead magnet when done right. Hubspot does this with its “Make My Persona” content. HubSpot combined interactive content with personalization to create a unique customer experience, and the marketing campaign generated a whopping 382,000 leads.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. Case studies, success stories, and testimonials are all great ways to get people’s attention, create connections, and make your business more memorable. Funnels can lose momentum.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Contently

DECEMBER 26, 2022

And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). Blogs are typically top of the funnel, whereas case studies thrive at the bottom of the funnel. Measure Engagement to Assess Thought Leadership & Buyer Intent. We all know that engagement is good.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Hubspot

FEBRUARY 18, 2020

Video-based platforms like YouTube show no signs of slowing growth––it was the only bright spot in Alphabet's recent earnings report. Marketers create case study videos, product reviews, and videos for the sales team to use, whereas blogging still dominates acquisition strategies. This report is here to help you answer them.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Hubspot

MARCH 26, 2020

She also downloads an ebook, watches your company's YouTube videos, and even chats in a few of your community forums. Hambor's team, for instance, meets with a HubSpot Marketing Manager once a month for a standup meeting in which both teams are able to ask questions and ensure their priorities are well-aligned.

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. Testimonials and Case Studies: A case study or testimonial will allow you to record a positive customer journey.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. Testimonials and Case Studies: A case study or testimonial will allow you to record a positive customer journey.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Video for what Software demo videos are a big need for B2B businesses with technical products.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

nDash

DECEMBER 23, 2021

With over 80 sessions targeting B2B and over 20 case studies highlighting how B2B companies deploy the latest applications, there’s something for everyone. The B2B Online conference features two days full of events, including keynotes, panel discussions, case studies, and more. Host: HubSpot. LEADSCON 2022.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Hubspot

JANUARY 26, 2023

You can start a YouTube channel and build social media accounts for free. Others expand their video offerings, generating revenue from YouTube or Patreon. Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014. Case Study: Peachybbies Peachybbies founder, Andrea O.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

JULY 10, 2017

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. It seems like we’re past the point of requiring evidence that supports the dwindling human attention span, but just in case -- studies say it’s about eight seconds. Funny story, right? Frustrated. 1) They’re too long.

Video Marketing 78

Video Marketing Youtube Content Tagging 78

Hubspot

AUGUST 7, 2018

SEO: Moz’s case study for Pipedrive, a sales CRM. SEO: Brian Dean’s YouTube strategy. Brian Dean, an SEO expert and the creator of BackLinko, uses SEO tactics to rank #1 on YouTube for keywords like “on page SEO” and “video SEO”. Initially, Dean admits his YouTube account struggled to get any views. GTmetrix.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

ClearVoice

NOVEMBER 2, 2018

Description: At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks. Description: MediaPost’s Brand Marketers Insider Summit features keynotes, case studies, and panels from some of the best minds in the marketing industry.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Hubspot

APRIL 9, 2020

Additionally, if you're interested in creating video content to market your product within a number of industries, you can also upload and launch optimized video ads to YouTube. According to the case study, the company was able to upsell many contacts through this process. Test out contact list retargeting.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Hubspot

AUGUST 21, 2023

Follow Along With HubSpot's Business Proposal Template Download the Template for Free Types of Business Proposals There are two types of business proposals: unsolicited and solicited. With this in mind, be sure to include: Case studies Client testimonials Relevant awards Industry accreditations 6. Include pricing options.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

MAY 30, 2011

YouTube is celebrating its 6th birthday this month, and in a thank-you message to its users, the user-generated video site revealed a couple of amazing statistics: More than 48 hours (two days!) of video are uploaded to YouTube every minute. YouTube has surpassed the 3 billion views-per-day mark. Connect with HubSpot :

Youtube 28

Youtube Webinar Metrics Case Study Case Studies 28

Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. And now that Google owns YouTube, it's a good idea to show up on that platform. (Source: comScore ). Source: Kelsey Group ). Invest in content, content, content.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Martech Advisor

JANUARY 2, 2020

Yes — we’ve built better ‘looking’ websites, made them responsive, added exit intent pop-ups and other interactive call-to-actions, and added a blog when Google forced us to ‘generate content’ This article by Hubspot on the 20 years of website design will take you down memory lane.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

Vidyard

OCTOBER 8, 2020

Engage visitors —72% of people would rather use video to learn about a product or service ( HubSpot ). Popular free options include sites like YouTube and Vimeo. The Vidyard Content team regularly creates video versions of popular blog posts, which we embed in the post and share on YouTube for increased discoverability.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

SmartBug Media

JANUARY 29, 2020

However, one form of content that routinely leads the pack is the customer case study. In fact, according to Hawkeye , 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage cited testimonials and case studies as the most influential types of content. What Is a Case Study?

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

ClearVoice

JULY 18, 2023

Defining characteristics Content marketing takes many forms, from blog posts to case studies to podcasts. Lead generation: As Lindsay Kolowich of HubSpot Academy notes , “The more delighted a visitor is with your content, the more likely they are to click your call-to-action.” ” The post instantly went viral.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Oktopost

JUNE 14, 2021

Case studies delving into a topic. Running a YouTube channel with product tutorials or keeping up an active social media posting habit can be helpful, too. . It’s in the best interest of other companies, such as Wordstream or Hubspot , to provide natural insight that serves as its own form of demand generation. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Whale Pages

APRIL 28, 2020

CASE STUDY PAGES. next, some niches have affiliates who earn money through their case studies. now case studies are usually much smaller searches, because they take much more time to put together and really only certain types of affiliates can create them. Convert Kit ?? MailChimp ??

Paid Search Agency 59

Paid Search Agency Companies Product Case Studies 59

SpotMe Blog

SEPTEMBER 15, 2022

Your default choice if you want to repurpose your event recording after your event may be YouTube. But do you have a YouTube channel? Case studies. Write a detailed case study about your event speakers and their achievements. Top marketing tools such as Salesforce, Marketo, and Hubspot do this.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Belkins

FEBRUARY 21, 2021

No matter whether you prefer Hubspot or other platforms, automation should become your primary lead generator aiming to facilitate your email marketing skills, beat the competitors , and nurture your potential clients. It can be a case study in line with the content they are currently looking for. Video Content. Open House.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

SocialPilot

FEBRUARY 9, 2024

George’s Linkedin profile will make you a Hubspot expert. He posts mostly on Youtube paid ads and relevant business strategies. Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Valasys

JULY 31, 2023

According to HubSpot, six in ten marketers have made generating business leads their top priority. If you’re a cybersecurity company, partnering with a renowned cybersecurity expert on YouTube can introduce your services to a wider audience concerned about online security.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Whale Pages

FEBRUARY 20, 2020

3 SaaS Marketing Strategies + Case Studies & Videos. When possible, we use case studies and examples to help us showcase the power and potential of each of the tactics we’ll discuss below. We used no paid ads, had no twitter followers, no YouTube videos, zero domain authority. Get Case Study.

Case Studies 59

Case Studies Case Study Studies Marketing Strategy 59