B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. We began to look at the results in Google Analytics and were able to show the client that certain blogs and keywords were indeed generating traffic. The results came in!

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Online Marketing Institute

AUGUST 17, 2018

The brand contacted bloggers who were drawing good traffic writing articles on home décor, interior design, DIY, and furnishing. The campaign was run on all major social media marketing platforms including Instagram, Facebook, and YouTube. The brand was struggling to gain sales since it has no brick & mortar store.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). To help alleviate the frustration, here are case studies. It increased store traffic +21%.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

JULY 15, 2013

” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. They used Facebook and Twitter for daily wellness tips; LinkedIn for professional recruitment and YouTube for content on diseases and patient stories. The American Heart Association case studies in one of ours.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Envy

JULY 31, 2017

As the ecosystem grew, so did Aqua’s organic traffic. Instead of waiting for the inbound marketing efforts to jump organically, they added Google and Facebook as the main media channels to amplify them. We also used Google and Facebook remarketing to advance leads down the funnel. Step 3: Content and social media strategy.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Instagram and Facebook Stories are meant to feel spontaneous so try to keep the same in-the-moment mentality. . Stories are an excellent way to package case studies down into bite-size snippets. You had to know it was coming, right?

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

ClearVoice

SEPTEMBER 8, 2021

When thinking of Pinterest Pins, the hashtags can support your content efforts in three ways: Searchability: Unlike Facebook, Instagram, Twitter, and the majority of the others, Pinterest is less about followers and more about searchability. Brand-building Pinterest case study. 3 ways hashtags on Pinterest complement SEO.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. Testimonials and case studies. Interviews. Educational videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Launch Marketing

APRIL 10, 2024

LinkedIn is often a go-to marketing channel for all B2B startups, but you might also find great value using Facebook, Instagram or even TikTok. Drives Traffic to Your Website Social media often acts as a first step in a prospect’s process to going to your website and learning more about your startup. We have a few tips.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Optinmonster

JULY 20, 2021

Case studies. Adding a customer quote only increases your chances of converting your site’s traffic. All you have to do is pull screenshots from a Facebook post or a Twitter update, and you have instant proof that your customers love your products. Or, you can embed a feed of Facebook reviews on your website.

Ideal Customer Profiles 104

Ideal Customer Profiles Examples Peer-to-peer Case Study 104

Parse.ly

AUGUST 29, 2019

Then the Facebook algorithm started to change, the landscape started to change,” said Gibson. Growing our organic search traffic has been a huge part of that.”. to help boost organic traffic and pick content strategies to pursue? With Parse.ly, Gibson is able to track the growth and decline of an article’s search traffic.

Traffic 45

Traffic Organization Marketing Management Case Study 45

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. You show it through the expertise of your leaders, case studies, and examples. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service. Now, on to the numbers. In 2020, 26.4%

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. Gone are the days when SEO was important just for the SERP.

Social Media 154

Social Media SEO Cost Per Click Media 154

SalesGrape

OCTOBER 10, 2023

By optimizing websites for search engines or running targeted ads on social media platforms like LinkedIn or Facebook, companies can generate leads from different regions. Businesses can track metrics such as website traffic sources, conversion rates, click-through rates, and more.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Outbrain

MAY 29, 2019

noticed that while the site gained a lot of traffic from social media, such as Facebook, bounce rates were high, and there was much potential to improve engagement and monetization from these sources. Click here to see the full case study. The team at inFranken.de In late 2018, inFranken.de

Traffic 36

Traffic Facebook CTR Case Study 36

Contently

JULY 16, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. These sites live off of consistent search traffic, but they typically don’t connect to the news cycle. It was shared over 26,000 times on Facebook. The rate held steady through April until dipping slightly in May.

Brand Identity 185

Brand Identity Branding Case Studies Domain 185

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 101

ROI Facebook Paid Search Agency Social Networks 101

Biznology

NOVEMBER 28, 2017

I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. 11 inspiring case studies of digital transformation. The Facebook Sharing Debugger is an essential content marketing tool. What’s Google’s strategy? Like this post?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. In fact, a significant portion of traffic that is considered to be ‘direct’ on Google Analytics is from untraceable sources, or other words, dark social.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

ClickZ

FEBRUARY 8, 2021

When an advertised product goes on sale or out of stock, the ad will reflect this, increasing traffic or pausing ads depending on the situation. Case Study #1: Product Feed Management Tool. Case Study #2: PPC Platform Management. The positive impact of retail feed and PPC automation. We take care of the feeds.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Atomic Reach

JULY 27, 2023

As traffic increases, sales conversion rates follow buoyed by the reputation you gain from the KOL endorsement. And we'll use three case studies from different industries to illustrate how our data-driven approach to influencer/KOL marketing yields quantifiable, improved ROI. Case Study #3: Government Agency | 3.5X

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

ClearVoice

SEPTEMBER 6, 2023

ClearVoice’s study on Millennials’ Social Habits found that YouTube is the second most preferred app for watching videos after Facebook. This makes it a powerful platform for businesses to reach their target audience and drive website traffic. billion active users. His YouTube channel currently boasts 1.16

Youtube 59

Youtube SEO Marketing & Strategy Case Studies 59

The Lead Agency

FEBRUARY 12, 2023

For LinkedIn and Facebook, the leading social media platforms used by B2B marketers , it’s recommended to post between two and five times a week. The Facebook algorithm prioritises high-quality, original video content , which means this type of content is more likely to reach many people.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

BuzzSumo

JANUARY 5, 2016

Early support for our tool by the likes of Larry Kim , Ian Cleary , Lee Odden , Rand Fishkin , Matthew Barby , Neil Patel , Mari Smith , Mark Traphagen , Buffer themselves and many others that have driven traffic to our site. Traffic and momentum builds over time. Be growth focused. There was no one big bang moment for us.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Optinmonster

JANUARY 29, 2024

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? For instance, if a business is focused on increasing website traffic, organic search traffic is a key metric to monitor.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Kevin Indig

MARCH 28, 2023

Kevin Indig • 6 min read 12 reasons your SEO traffic is plateauing and how to fix it In this article, I explain 12 different types ways to solve traffic plateaus. In this article, I show you how to project SEO traffic and revenue. This article shows what model to apply in which case.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. You can use short-form video content across LinkedIn, Instagram, X, and Facebook.

Social Media 117

Social Media Trends Media B2B 117

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

PureB2B

JUNE 20, 2022

Time your test to coincide with periods of high traffic to achieve statistical significance more quickly. It was first studied by Robert Cialdini in his 1984 work, Influence. When you think of social media, the usual suspects likely come to mind—Facebook, Instagram, Twitter. Push for case studies.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Generation 62

Sprout Social

MARCH 19, 2020

Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well. Use paid targeting options to serve case studies to relevant people. .

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Hubspot

AUGUST 5, 2019

Although Facebook is one of the older social media networks, it's still a thriving platform for businesses who want to boost brand awareness. Because there are so many marketing options and opportunities on Facebook, It can be hard to tell which strategy is actually best for your brand. Facebook Brand Awareness Case Studies: Pandora.

Case Studies 77

Case Studies Case Study Paid Content Studies 77

B2B Digital Marketer

SEPTEMBER 15, 2022

Appforma was the 1st Facebook Innovation Competition Award Winner. 22:08 – Traffic units. For agencies, case studies, testimonials and reviews are trust factors.”. Before Umbrella, Itamar was the founder and CEO of Appforma, an automated marketing platform for small businesses that was acquired by Algomizer [ALGO].

Marketing Funnels 98

Marketing Funnels Top of Funnel B2B Marketing Digital Marketing Funnels 98