Webbiquity

JULY 18, 2023

While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report. It’s hard to say what impact Facebook’s Threads platform will have, though there are signs that Threads could be a valuable tool for B2B marketers. ” Only 29%?! ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. The program proved to be a smashing success, with an average reach of 595 connections on LinkedIn, Facebook, and Twitter. Through its empowered employees, web traffic grew by more than 507.000 clicks. Some of the world’s most iconic brands have done the same.

Case Study 145

Case Study Case Studies Activities Studies 145

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. A study of over 4.7K A study of over 4.7K Add a profile picture.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Contently

DECEMBER 22, 2017

For every tweet, pin, and Facebook link, there are certain shares that people have struggled to measure for years. In 2012, Atlantic deputy editor Alexis Madrigal came up with the term “ dark social ” to describe the “vast trove of social traffic is essentially invisible to most analytics programs.”

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Parse.ly

FEBRUARY 6, 2019

Like when we saw Facebook decline for six months before they announced official changes to their newsfeed. So get ready for a deep dive into how platforms have changed over the last year looking not only at the sheer amount of traffic that changes, but how quickly it changes. shouts, “Hey, something big is happening.”

Traffic 108

Traffic Content Facebook Google 108

Hubspot

APRIL 5, 2021

The feature gained steam on Instagram but was then integrated on Facebook. Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. So, what exactly can you post on Facebook Stories? Examples of Facebook Stories for Business. Get inspired by these eight brands. Polls and Surveys.

Facebook 88

Facebook Brand Identity Branding Business 88

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Convince & Convert

JANUARY 14, 2015

However, if traffic’s been dying down (especially after the recent organic reach debacle ), you may need to revamp your social media marketing strategy (if you have one already) or create a new one with the assistance of an expert or an agency. Today, the organic reach of Facebook page posts has reduced by a drastic 80%–90%.

Social Media 166

Social Media Traffic Media Advertising Agencies 166

ClearVoice

SEPTEMBER 8, 2021

When thinking of Pinterest Pins, the hashtags can support your content efforts in three ways: Searchability: Unlike Facebook, Instagram, Twitter, and the majority of the others, Pinterest is less about followers and more about searchability. Brand-building Pinterest case study. 3 ways hashtags on Pinterest complement SEO.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). LinkedIn Ads.

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Parse.ly

AUGUST 22, 2019

Let’s compare the size of each platform’s user base in monthly active users (MAUs) with the average monthly referral traffic it sent to Parse.ly’s network in 2019. The opposite of this is unidentifiable social traffic, or dark social. Facebook undoubtedly has the lion’s share: 2.23 By measurable, I mean identifiable.

Social Media 81

Social Media Traffic Media Privacy 81

Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. Testimonials and case studies. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. Facebook is at #3, used by 56% of respondents, followed by Instagram which is used by 44%. According to the the study, only 55% of B2B marketers are creating blog content.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! It increases your customer engagement and enhances website traffic. Why Outgrow? .

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

Valasys

DECEMBER 2, 2022

The way you manage your personal Facebook account differs greatly from how you manage your corporate account. You publish content that you think your followers will find interesting on a Facebook business page (and maybe a group) that you have created specifically for that purpose. that users are more likely to interact with.

Facebook 40

Facebook Best Practices Business Custom Publishing 40

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. They can choose from brand awareness, driving traffic and collecting leads. But we’ll mostly drive traffic to a landing page.”

Lead Gen 106

Lead Gen Paid Content Social Media Sales Qualified Leads 106

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. During the last few months we have seen more desktop traffic, but in general users are moving to mobile. These are the typical estimations coming from CTR benchmark studies. The DriveSafe case study. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

Parse.ly

AUGUST 29, 2019

Then the Facebook algorithm started to change, the landscape started to change,” said Gibson. Growing our organic search traffic has been a huge part of that.”. to help boost organic traffic and pick content strategies to pursue? With Parse.ly, Gibson is able to track the growth and decline of an article’s search traffic.

Traffic 45

Traffic Organization Marketing Management Case Study 45

Valasys

JULY 26, 2021

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. According to a study, in comparison to traditional advertisements, 70% of internet users learn from content before purchasing a product.”.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. In 2024, video content will make up for 82% of the internet traffic. Another study noted that adding video on the webpage increased the average time spent. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Webbiquity

MARCH 8, 2022

Publish original studies. There are many types of content you can create, but nothing beats original studies. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. Five little-used digital marketing techniques for your business.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Act-On

NOVEMBER 7, 2023

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing. The average Facebook reach is around 6%. There’s hope for us all.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

Marketing Insider Group

MARCH 1, 2021

According to an October 2020 Statista report , global web traffic and time per session increased by 1.5 According to SiteImprove’s Georgia James, landing in the answer box can increase organic traffic by a factor of four. Revenue from that organic traffic enjoys an even bigger boost, increasing nearly sevenfold.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. We began to look at the results in Google Analytics and were able to show the client that certain blogs and keywords were indeed generating traffic. The results came in!

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Outbrain

MAY 29, 2019

noticed that while the site gained a lot of traffic from social media, such as Facebook, bounce rates were high, and there was much potential to improve engagement and monetization from these sources. Click here to see the full case study. The team at inFranken.de In late 2018, inFranken.de

Traffic 36

Traffic Facebook CTR Case Study 36

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Two-thirds of Facebook users (66%) get news on the site.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

The Marketing Blender

OCTOBER 14, 2022

1 Facebook Ads. With over 2 billion active monthly users, Facebook is by far the largest social media platform. A recent study by Social Media Examiner found that 84% of businesses that use Facebook report increased traffic after starting a page, and 70% say they’ve generated new leads thanks to the platform. .

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Instagram and Facebook Stories are meant to feel spontaneous so try to keep the same in-the-moment mentality. . Stories are an excellent way to package case studies down into bite-size snippets. You had to know it was coming, right?

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Sprout Social

JULY 19, 2016

Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives. billion monthly active users. Like Pages as a Brand. Click Save. Saved Replies.

Paid Content 100

Paid Content Facebook Features Peer-to-peer 100

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. The main objective is lead generation, customer engagement, increasing traffic. StepOne Agency - The Client In Question.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52