Optinmonster

NOVEMBER 9, 2021

Here’s one such exit popup example: You can do this by getting your visitor’s name when they subscribe to your email list, by asking for their name in a previous popup, or by detecting the name of an existing customer. For example, let’s say the visitor got to your page through a guest post you wrote for a specific website.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

KoMarketing Associates

OCTOBER 19, 2017

However, even if you hit all of these key elements, it is only the start to effective B2B Weibo marketing. To give you some ideas, here are nine examples of impactful B2B Weibo profiles for the China market. . Citrix also posts new case studies to Weibo. Here’s an example: 9. Tags of the Weibo profile.

Profiling 120

Profiling Examples Enterprise Management B2B 120

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Great tips!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Biznology

JUNE 11, 2018

Their problem, their position, their market. Case studies, for example, have a long and storied history, and they are a great example of demonstrating a solution in action. But case studies aren’t the most appropriate piece of marketing in all instances. Now, much of this isn’t new.

Top of Funnel 179

Top of Funnel Case Studies Content Marketing Case Study 179

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. Here are our 10 important examples, based on social media share popularity this past year.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. We hope you’ll love every one of the examples included in the full e-book.

Examples 106

Examples Top of Funnel Content Marketing Paid Search Agency 106

Hubspot

JUNE 13, 2018

Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results. Read on to get inspired by some of marketing’s top content strategies. 5 Marketing Plan Examples to Help You Write Your Own. Marketing Materials.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Hubspot

MARCH 19, 2020

91% of marketers are confident that they're making marketing decisions that will positively impact revenue. As marketers, we're well-versed in the main goals of internet marketing: to generate leads and new business. Revenue generated from online marketing justifies why we include online channels in our marketing efforts.

Internet Marketing 101

Internet Marketing Planning Marketing Plans Paid Search Agency 101

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Repurpose and Bundle Existing Content. The purpose?

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Customer Case Studies and Testimonials. For SEO purposes, cross-link case studies back to relevant capabilities, solutions, and product offerings.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Seismic

MAY 16, 2019

Case Studies These help companies impress and win the trust of their potential buyers with the work they have already done. Internal Success Stories Unlike case studies, internal success stories are quick, punchy videos recorded by your top reps. E-Newsletters T hese are an essential part of an online marketing strategy.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

KoMarketing Associates

NOVEMBER 12, 2019

Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. Just take the shift towards prioritizing lead quality over lead quantity as an example. This has been developing for years and is now standard practice among B2B marketers. Invest in case studies.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Initially popular with mostly young viewers watching videos for entertainment, TikTok’s bite-sized videos offer an increasingly viable option for B2B marketing.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

SalesGrape

NOVEMBER 5, 2023

With the rise of online marketing and e-commerce, companies are constantly seeking innovative ways to attract and convert potential customers. For example, a clothing retailer’s chatbot could suggest outfits based on the customer’s style preferences or previous purchases.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” The need for mid- and late-funnel video for sales enablement. Source: SAVO Group.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

FunnelEnvy

FEBRUARY 5, 2024

Effective SaaS Content Marketing and SEO Content marketing is essential to online marketing efforts. Content creation should include blog posts, guides, webinars, and a case study of your ideal client’s success. Examples include words such as buy, price, deals, and shipping. What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

KoMarketing Associates

JULY 10, 2014

Here’s some great case studies on the effect of Authorship and Google+ usage on SEO: Google Plus Search and Google Authorship Case Study. Social Signals and SEO: Results From 5 Case Studies. Getting Authorship to Work: A Moz.com Case Study. More and More People Are Using it.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

NOVEMBER 29, 2018

For example, if your site is outdated (site speed is slow or you don’t have an HTTPS certificate), your SEO suffers. So, on your About pages, link to your case studies to provide an illustration of the type of impact your services can have. This, in turn, boosts visibility and increases organic traffic.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

FEBRUARY 18, 2016

She may have gotten you to eat two more bites of your veggies before you moved on to dessert, but of course Mom never told you anything about your career in online marketing. Because online marketing isn’t really something that can be taught. Take lead generation, for example. Final Thoughts. That’s on you.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

AUGUST 2, 2016

Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. The first step in establishing benchmarks is to review key competitors and their online productivity. Examples of visible metrics include: Social sharing activity.

SEO 120

SEO Content Marketing Planning Work Management 120

Biznology

JUNE 29, 2018

The other is case studies. Here’s a ~30-second video that makes the case for sharing videos later in the sales process.). Here’s an example from a series of videos based on a 451 Research report. And video makes it easy for a champion to share information as part of an internal evangelization effort.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

KoMarketing Associates

SEPTEMBER 3, 2015

Consider obtaining competitive quotes based on this responsibility list or additional online marketing related needs. Its obvious to me but as a managing partner of an online marketing agency, I certainly have bias You want to make sure SEO will help your organization reach desired business goals and objectives.

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Many people think this means ebooks or case studies, which can be the case.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Adobe Experience Cloud Blog

MAY 24, 2018

Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Scott Minor, Online Marketing Program Manager, Marketo. Or maybe you’ve noticed a lag in your growth/performance numbers?

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

KoMarketing Associates

MARCH 19, 2019

Some offer examples may include: White Paper/Case Study. For example, if an advertiser wants a user who is ready to buy immediately, an ad focusing on key product/service features, offering a free trial, would be the best approach. More Information.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

MAY 7, 2015

When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

JANUARY 29, 2015

Here are some examples based on our own experience working with clients and senior leadership. From our case study: L-com Global Connectivity Case Study. What Is Our Marketing Message? Example of brand-related advertising copy to evaluate. Example of landing page experience via PPC ad.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

MARCH 29, 2013

The event features two days of sessions covering digital marketing topics such as social media, mobile development, display advertising, search marketing, and more. Come away with real insights into managing social holistically, as well as tips for structuring your team for maximum benefit.

Paid Content 120

Paid Content Ad Exchange Mobile Advertising CMO 120

Go Beyond SEO

JANUARY 25, 2024

Key Takeaways SEO Consultant services encompass a full suite of strategies tailored to improve online visibility. Authentic case studies and stats underline the efficacy of SEO. Real-world examples from platforms like HubSpot delineate the breadth of services reputable SEO agencies offer.

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Single Grain

MAY 5, 2023

But reading a Facebook Ads e-commerce case study is a little-known way to create a winning strategy the first time. Now, let’s look at four Facebook Ads e-commerce case studies to see how they increased ROAS. This helped the store establish credibility in the online market. In reality, 426.8

Case Study 52

Case Study Case Studies ROAS Cost Per Thousand 52

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. Ready to grow your B2B business with innovative digital marketing?

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

KoMarketing Associates

AUGUST 26, 2020

For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. It’s a very good case study in how one marketer has chosen to commit to a platform and just do it really well, rather than trying to be everywhere at once. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

KoMarketing Associates

FEBRUARY 12, 2015

Bodnar and Cohen’s book has a long title, but it’s a great resource for B2B marketers who want to tailor their social media strategy specifically to their industry. However, what makes this book stand out from other books on marketing isn’t just its focus on B2B. B2B Online Marketing Blog Brand Management'

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

KoMarketing Associates

MARCH 5, 2019

Don’t forget that different ads serve different purposes – for example, a display banner on Google Ads works as an awareness tool, while direct sponsored content on LinkedIn works the best as a middle of the funnel tactic. As an example, let’s say you are looking to target marketing directors in the technology industry.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121