Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. We have come a very long way!

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. There are no Twitter graphics, usernames, or quotes called out until the ending credits. It’s also important to think through a way to celebrate contributors and keep engaging with them. to their network as well.

Twitter 155

Twitter Case Study Case Studies Budget Programs 155

Biznology

JULY 15, 2013

” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. They used Facebook and Twitter for daily wellness tips; LinkedIn for professional recruitment and YouTube for content on diseases and patient stories. The American Heart Association case studies in one of ours. Extend Your Life.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Marketing Insider Group

AUGUST 10, 2020

A: That was a fun case study. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one. Follow him on Twitter @myfavemartin. Join him online: Twitter , Facebook , LinkedIn.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Marketing Insider Group

SEPTEMBER 16, 2020

Even though we can’t travel freely to meet people or attend events, we still crave real-time human connections. . Twitter staff , for example, is working from home permanently now and they’re far from the only one. Share Live Event Coverage via LinkedIn Stories. LinkedIn released Stories at the perfect time. .

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. When: January 16 – 18, 2022.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Scoop.it

FEBRUARY 22, 2024

Don’t forget to highlight important events and observances, like Black History Month, Pride Month, National Hispanic Heritage Month, etc. Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Televerde

APRIL 30, 2020

So, I have attended a of ton in-person events, but this is my first large-scale virtual event experience. It’s no secret that virtual events can still be pretty expensive. Having a backup device to login to the event. Do your pre-event research. Learn more about our case study with Micro Focus here).

Contingency Planning 52

Contingency Planning Case Study Case Studies Multi-Channel 52

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Twitter: Twitter Ads platform allows you to retarget users who have engaged with your tweets or visited your website.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

FEBRUARY 7, 2023

Two of the most effective are through blog posts and case studies. Case studies are another effective way to add data naturally to your content. Connect with him through Twitter or LinkedIn. Blogs are a great way to share data-driven insights and stories with your audience.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

KoMarketing Associates

APRIL 1, 2020

In addition, don’t forget to showcase contributions across industry publications, conferences and events, partner websites, and through other related digital marketing platforms. Customer Case Studies and Testimonials. Today’s team event: Love Your Block Volunteer Day. Independent Ratings and Reviews.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SnapApp

NOVEMBER 19, 2015

No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit. They told their happy social media followers on Twitter that they would give away 10 of their True Grit pullovers to lucky participants. Pro tip: Always share an image on Twitter, as they can boost retweets by 35%.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

ANNUITAS

FEBRUARY 19, 2015

I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. 1) If you go, be present. 3) Empathize and Imagine.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Convince & Convert

SEPTEMBER 18, 2014

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter' Read the whole entry. »

Social Media 142

Social Media Communities Microsite Case Study 142

PathFactory

FEBRUARY 21, 2019

Whether you’ll be there or not, you can catch every quotable moment, golden nugget of wisdom, and beer-toting donkey (true story) by keeping your eyes on Twitter for the in-the-moment updates! You can follow the hashtag ( #B2BMX ), or more specifically, these 7 Twitter handles for top tier coverage. Tim Washer. Follow : @PamDidner.

Twitter 40

Twitter Account Based Marketing ABM B2B Thought Leadership 40

Zoominfo

FEBRUARY 25, 2021

As you brainstorm topics, put yourself in the attendees’ shoes to determine what will make the event engaging and memorable. How do you get people to sign up for your event? For instance, LinkedIn and Twitter are good sources for connecting B2B buyers. What value will the webinar provide attendees? Create an Email Campaign.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

BOP Design

APRIL 26, 2022

LinkedIn Marketing Solutions, the division of LinkedIn that equips marketers with tools to create ads and market to their audience, created a regular online event titled, Live with Marketers. The online event is where experts from across the B2B landscape discuss topics like brand management, privacy, and upcoming trends.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

SocialPilot

JANUARY 21, 2024

On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. According to a study by Social Media Today , videos generate 1200% more shares than text and images combined, marking the importance of videos in viral marketing. You can read the full case study here.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Marketing Insider Group

JUNE 14, 2021

Testimonials and case studies. One hundred eighty-seven million people use Twitter daily. It’s still a top platform for debating current events and breaking news and driving discussions. Twitter’s also a great place for users to consume social and educational video content. Interviews. Educational videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Hubspot

MARCH 1, 2021

Success stories / case studies (73%). You may send an invitation by email (a top way to generate attendance at webinars), directing buyers to register for the event on your website. The top 4 elements should come as no surprise: Service descriptions (87%). Description of industries served (78%). Pull People to You.

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 58

Twitter Promotion Tips Television marketing 58

Bound360

APRIL 25, 2018

One of the best events for B2B Leaders is right around the corner…are you ready for SiriusDecisions Summit 2018? It’s a big event, with 3,000+ attendees, 120+ vendors and all the frameworks and case studies you can dream of. As it turns out, Sirius event planners know what they are doing. Event Name.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. While this was clearly a product integration, the buzz generated from creating something so aligned with both Lego’s product and the event was clearly a homerun.

Social Media 145

Social Media Brand Identity Branding Media 145

Convince & Convert

MARCH 26, 2015

Naturally, the cleverness of this stunt resulted in significant online and social media chatter, including some wise words of wisdom from The Sun newspaper on Twitter. Social Media Case Studies innovation integrated campaign oreo print advertising social integration social media campaign social media case study stunts'

Campaigns 158

Campaigns Advertising Agencies Case Study Case Studies 158

SalesGrape

SEPTEMBER 17, 2023

Conduct thorough research on each account to gather relevant information about their industry trends, competitors, recent news or events related to the account. Case Study: A marketing agency targeting e-commerce businesses conducted extensive research on one of its key target accounts – an online fashion retailer.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Martech

JUNE 3, 2022

Students also get to take master classes from top faculty at Purdue and industry experts from Facebook, work on Harvard Business Publishing case studies and access Facebook Ask Me Anything sessions in this highly interactive and comprehensive program. Course highlights. Mode of Learning: Online bootcamp. Course Duration: Six months.

Course 115

Course Paid Content Marketing Analytics Tools Work Management 115

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Oktopost

JULY 20, 2023

Threads in Action: Real-World Examples While specific case studies of businesses using Threads are still emerging due to the platform’s novelty, some notable companies have already established a presence on Threads. The early success of Threads underscores people’s desire for an alternative to Twitter.

Conversion 91

Conversion Social Media Ideal Customer Profiles Communities 91

Convince & Convert

APRIL 24, 2014

From providing real-time race updates, to commemorating this year’s marathon as one of remembrance and celebration, here are a few social media content highlights from the event. The Boston Athletic Association, or BAA, hosts a number of races and events throughout the year, including the Boston Marathon.

Social Media 139

Social Media Media Case Study Case Studies 139

Optinmonster

APRIL 29, 2022

Request a Testimonial or Case Study. Another easy way to compliment your customers is ask them for a testimonial or case study. Learn how to write an epic case study or check out our case study library to see how it’s done. Host a Customer Appreciation Event. Throw a Party.

Lead Generation 103

Lead Generation Lead Ranking Generation Lead Scoring 103

Scoop.it

OCTOBER 27, 2022

Collect and publish hot of the press case studies on your blog. Once you have a clear understanding of the topics your customers want to learn more about, dazzle them by collecting and publishing relevant and new case studies on your blog. See how we can help. What do I need to bring to a personal training session?

Curation 86

Curation Work Management Marketing Management Service 86

Content Standard

OCTOBER 15, 2016

I’m talking about the most basic indicators of Twitter marketing success: the “like,” the Retweet, and the follow. But the indicators of that success are much more subtle, and they can be difficult to parse from the information and insights that don’t really reflect the goals of your Twitter marketing strategy.

Twitter 40

Twitter Psychographics Planning Viral Marketing 40

Zoominfo

JANUARY 11, 2021

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram.

Tips 130

Tips Work Management Gartner Top of Funnel 130