Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Keyword difficulty (and CPC) has skyrocketed in most verticals. I would not be writing this case study today without him!

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Pam Didner

NOVEMBER 5, 2020

And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. And providing helpful and relevant content is the best way to educate or provide value to your customers and prospects. Case studies.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality. Get MarTech!

Marketing AI 98

Marketing AI Advertising Agencies Planning Broadcasting 98

ClickZ

NOVEMBER 22, 2019

Areas where chatbots can be used – Sales inquiries, pre-sales support, post-sales support, self-service knowledge, customer support, self-help/self-service, shopping assistance, training and education, and lots more on a 24/7 basis. Case study. Case studies. Shazam, Autobahn, and more. Free 14-day trial.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Convert

OCTOBER 18, 2022

And it actually works with just about any educational and thought leadership newsletter you’re subscribed to. So, this round-up is the result of personal experience, informed and refined by those who are active in the LinkedIn A/B testing community. He’s one of the most respected and prolific educators in the A/B testing space.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

The ABM Agency

APRIL 10, 2023

You can use various tools like Crunchbase, LinkedIn Sales Navigator, or even public financial statements to gain insights into these aspects. LinkedIn), it is necessary to pinpoint those who are likely in charge of making buying choices about your services/goods inside these companies. Use personalization tokens (e.g.,

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Launch Marketing

FEBRUARY 26, 2020

” – Peter Drucker, Management Consultant, Educator and Author. A pro tip to get the reporting thrown in: in exchange for reporting, offer to be available for a case study after the engagement (or if the engagement is on-going, 6 months in). Common at the top of this list of grievances is poor communication.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies Work Management 62

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Prioritizing Accounts: Once you have identified potential prospects, it’s time to prioritize which ones should be targeted first. so that you can focus on those with higher chances of success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Prioritizing Accounts: Once you have identified potential prospects, it’s time to prioritize which ones should be targeted first. so that you can focus on those with higher chances of success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

SmartBug Media

NOVEMBER 10, 2021

There are hundreds of manufacturing niches and verticals depending on the type of manufacturing they do and the markets they serve (e.g., Educate your potential customers by answering questions they may have and providing them with data for the research they are performing. A niche is focused on a specific area of a larger market.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Strategic-IC

JULY 28, 2021

Industry (or sub-industry)/vertical with some ‘light touch’ personalization at account-level. According to LinkedIn , 42% of organizations struggle to personalize at scale for target accounts. Explore the themes further by creating relevant use cases, case studies, playbooks, etc. ABM program type: One-to-few.

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Hubspot

JUNE 29, 2020

But if I were to pick one, I'd go with LinkedIn. Well, first, LinkedIn is an amazing platform to use for brand awareness. Second, LinkedIn's Business Solutions are expansive. That's where my third reason for loving LinkedIn comes in: case studies. Want to learn more about LinkedIn Ads ?

Case Studies 101

Case Studies Case Study Paid Search Agency Linkedin 101

The ABM Agency

APRIL 21, 2023

You can gather this information through various sources such as LinkedIn profiles, company websites, industry reports or even AI-powered lead scoring tools. A comprehensive persona should include: Demographic information: Age, gender, education level. Professional background: Job title/role/functionality/responsibilities.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Terminus

FEBRUARY 22, 2018

On February 12th, 2018, hundreds of marketing and sales leaders descended on LinkedIn’s office in San Francisco for the event I ABM: Bringing Sales and Marketing Together. Cohosted by LinkedIn and Terminus, the event was a half-day of thought leadership and practical lessons on building a successful account-based marketing program.

Account Based Marketing 22

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 22

Terminus

FEBRUARY 22, 2018

On February 12th, 2018, hundreds of marketing and sales leaders descended on LinkedIn’s office in San Francisco for the event I ABM: Bringing Sales and Marketing Together. Cohosted by LinkedIn and Terminus, the event was a half-day of thought leadership and practical lessons on building a successful account-based marketing program.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 20

Hubspot

JUNE 10, 2015

1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. On Facebook, you may get as many as 1 in 200 impressions; on LinkedIn, it’s common to receive 1 in 500.

Paid Content 28

Paid Content Social Networks Advertising Agencies Advertisements 28

Marketing Insider Group

AUGUST 19, 2020

According to a study by LinkedIn , 68% of B2B marketers want to increase their lead quality and 55% want to see a growth in lead volume. In the SaaS vertical, hyper-personalization manifests itself through account-based marketing (ABM).

Lead Generation 361

Lead Generation Generation Lead Scoring Lead Ranking 361

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. He is the Founder & President of Tiecas, Inc. –

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Online Marketing Institute

NOVEMBER 10, 2010

Yet too often B2B websites are full of goobledygook language such as, “We’re the leaders in providing scalable integrated digital gizmos for industry verticals.” Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. Make sure every link works.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Your site visitors are typically coming from general search engines and/or industry verticals like GlobalSpec or ThomasNet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Vidyard

OCTOBER 27, 2019

From how-to content to case studies, explainers, and beyond—the possibilities are practically endless. Good for: The early, discovery stages of the buyer’s journey to educate buyers about your product or service and illustrate why they need it, generating leads, and nurturing prospective customers. Get the Guide. How-To Videos.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

Hubspot

DECEMBER 16, 2011

Plop these leads into lead nurturing campaigns that offer vertical content and information related only to the industry in which they work. Social Media Intel: Is this lead present on social media sites such as Facebook, Twitter, and LinkedIn? What kind of information can you gather from their interactions on these sites?

Lead Nurturing 28

Lead Nurturing CTR Enterprise Management Sales Qualified Leads 28

Single Grain

JUNE 12, 2023

With how prevalent short-form content has become, this video platform has steered into that curve by featuring highlighted shorts that users with increasingly limited attention spans can watch: These shorts can be interlaced through a variety of social sites like Instagram , Facebook, LinkedIn, Twitter, TikTok and more. citizenship.

Acquisitions 52

Acquisitions Youtube Organization B2B Thought Leadership 52

SnapApp

DECEMBER 4, 2017

The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Each section will also include quick links to navigate back to the top of the post. . . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

JUNE 1, 2021

Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight [Case Study]. Learn More: * Vertical SaaS: The Future of SaaS Is in Niche Industries * How to Get More Responses From Your Cold Emails * SaaS CAC: A Guide to Customer Acquisition Costs. What Makes SaaS Cold Emails Different from Other Industries?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

Choozle

NOVEMBER 6, 2019

After putting together a case study on their adoption of Choozle, we wanted to understand more how they integrated programmatic advertising into their overall marketing solutions for their clients. Not Facebook or LinkedIn, but Choozle. Social media marketing is just the tip of the iceberg for the team at Blue Wheel Media.

Top of Funnel 13

Top of Funnel Advertising Agencies Paid Search Agency ROAS 13

Hubspot

AUGUST 29, 2018

But if your LinkedIn profile is three jobs behind and features a picture of you from prom, you can't really call yourself a social seller. If you'd like to start a social selling initiative in earnest, you should begin by revamping your LinkedIn profile. So what should your LinkedIn profile look like? LinkedIn URL.

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Linkedin Template 101

Vidyard

OCTOBER 27, 2019

From how-to content to case studies, explainers, and beyond—the possibilities are practically endless. Explainer Videos Good for: The early, discovery stages of the buyer’s journey to educate buyers about your product or service and illustrate why they need it, generating leads, and nurturing prospective customers.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

Conductor

DECEMBER 10, 2019

I will say that I really enjoyed your LinkedIn description, which is, “I do SEO well.” They’re like little case studies that you can use to educate yourself. This conversation has been edited for length and clarity. Christine Schrader: I would love to start out at the beginning.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Brightedge

JANUARY 13, 2020

However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. Learn more about VSO or Vertical Search Optimization. It covers content marketing and Facebook, Twitter, Google+, Pinterest, Snapchat, Instagram, and LinkedIn platforms in detail. Highly recommended.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Ontraport

DECEMBER 10, 2019

The online tutorial giant has since been sold to LinkedIn for $1.5 billion , proving the effectiveness of the paid membership site model as a platform for online education. Education or training lessons. Case studies. Live webinars or videocasts. Discussion boards and forums. Quizzes and surveys. Audio recording.

Paid Content 52

Paid Content Lead Ranking Content Work Management 52

Vidyard

FEBRUARY 19, 2021

LinkedIn Video Length 1.4 Case Study Video Length 3.6 LinkedIn Video Length We recommend that LinkedIn videos run between 30 seconds and five minutes, with a maximum of 10 minutes. LinkedIn’s viewers aren’t your standard social media surfers: They’re professionals at work with more time to digest.

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

accelerate agency

FEBRUARY 12, 2023

They may have learned about say, VoIP, through a LinkedIn contact or an in-person conversation with a colleague. It’s informational and educational material to help answer prospect’s questions. To educate readers on features, benefits, and integrations of your categories of products. Keyword research: problem solving keywords.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Directive Agency

MAY 26, 2017

You may be interacting with a potential lead for months over email, LinkedIn, Twitter, and phone calls before they ever reach out to actual schedule a demo or get in touch. You marketing team should be creating content that engages and educates readers. For this reason, your sales and marketing teams should be sharing their data.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Outgrow

AUGUST 29, 2022

Layering automation tools like LinkedIn Automation to increase response rates. Likewise, like if they’re doing you know, outbound email solely, maybe you want to layer in LinkedIn automation, or things that, you know, via LinkedIn helper or phantom Buster or other tools that can show value for them.

Sales Management 52

Sales Management Demand Generation Agencies Paid Search Agency Paid Content 52

Webbiquity

JULY 14, 2010

5 Easy Ways to Improve Your Page Rank via LinkedIn by VibeLog. In this brief but useful post, Jessica Nielsen explains five ways, such as crafting a relevant “professional headline,&# to use LinkedIn to improve your company site’s Pagerank. Top 100+ Link Building Resources by Vertical Measures Blog. Tweet This!

Link Building 100

Link Building SEO Ad Building Tools 100

Convert

AUGUST 17, 2022

You can benefit from their expertise and experience in working with customers across industries and verticals to run more robust experiments. Take Advantage of Education & Enablement. Education is absolutely vital. In most cases, this has been education and enablement. Why reinvent the wheel? Even better!

Work Management 59

Work Management Enterprise Management Marketing Management Budget Programs 59