Marketing Insider Group

JULY 28, 2020

The issue is that there’s no differentiation because the competitors are responding to similar needs with similar content and messaging and no one is creating a buying vision. This second meeting prompted the customer to ask for a proposal – which they signed! The focus should not be on “what keeps prospects up at night.”

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

ViewPoint

JUNE 24, 2016

He proposed we join forces to write a book that revealed what we’ve learned through our own experiences, and through the wisdom, insights, and concerns of the customers we’ve consulted with and interviewed over the course of our careers. When Dave closed the doors of ESR, Steve saw an opportunity and seized it.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

seo.co

SEPTEMBER 25, 2023

How to Choose a Niche for Your SEO Business To start an SEO business, you’re going to need to choose a niche—some target or direction that differentiates you from your competitors. You may also consider assembling these data in a formal case study, or gathering testimonials from your satisfied clients. Design and proofread it.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

ClearVoice

FEBRUARY 21, 2024

You need to continually elevate the quality of your content by differentiating your brand and prioritizing excellence through your content production. Request proposals and samples: Ask for detailed proposals, successful case studies, and sample pieces of work. Skimping on quality is not an option.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

BenchmarkONE

APRIL 1, 2020

Stories are also powerful differentiators. Applied to your business, this is sage advice, because the only true differentiator is your unique brand identity. If you’re telling a true story (in a case study, for example), use photography, real quotes, video, or audio to give your characters a voice. The Takeaway.

Storytelling 100

Storytelling Business Urgency Marketing Differentiation 100

Directive Agency

JULY 20, 2018

Now, a lot of times it can be difficult to have both an H1 that targets a keyword and sells your brand or differentiates your services. “ By using specific data, you can differentiate your brand in a way that only you can do because it’s proprietary data to your business. Case Studies. Detailed research.

Landing Pages 40

Landing Pages Service Video Marketing Marketing Proposals 40

Directive Agency

JUNE 10, 2020

Differentiate themselves in a sea of competitors. In Demand Generation’s 2019 “ Demand Generation Report ,” the B2B marketers who responded pointed to case studies as the number one lead-generating asset in their arsenal. LinkedIn Twitter. Answer: How can SaaS companies simultaneously… 1.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Seismic

MAY 16, 2019

Case Studies These help companies impress and win the trust of their potential buyers with the work they have already done. Internal Success Stories Unlike case studies, internal success stories are quick, punchy videos recorded by your top reps. Recommended Content. Quiz : How Mature Is Your Content Strategy?

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

SalesIntel

APRIL 15, 2024

You could differentiate your business by emphasizing your expertise in providing customized CRM (Customer Relationship Management) solutions for financial institutions. Discussing the opportunity cost of delaying the project’s start can motivate them, followed by outlining your proposed timeline for achieving impact.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

ClearVoice

JANUARY 26, 2024

Your content business case should explain why your content budget must produce assets for the entire sales funnel (and beyond). Differentiation from Competitors Ask yourself this: How many competitors are in my market? Leveraging case studies, white papers, and industry reports can turn basic pitches into in-depth consultations.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Kevin Indig

MARCH 28, 2023

Kevin Indig • 12 min read A better approach to keyword research for content marketing In this article, I challenge the classic approach to keyword research and propose a new approach. This article shows what model to apply in which case. When it’s differentiated, it’s a business moat.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

The ROI Guy

JULY 9, 2018

When solutions are commoditizing, and differentiation of the buying experience becomes essential to standing out in the crowd, this result is perhaps the most troubling of all. What if you could have the differentiating value messaging you need to better communicate and quantify your unique value to prospects?

Business 53

Business Peer-to-peer Differentiation Case Studies 53

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. The new digital strategy starts by selling a differentiated point of view, says @Robert_Rose. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Vidyard

JULY 27, 2022

Demo Videos Provide More Time for Differentiation 5. Create Mini “Case Study” Videos About Past Work 7.4 Closing: Proposal Walkthrough (from Salted Stone) 4. Example Video Closing: Proposal Walkthrough (from Salted Stone) Email Template Hey {first name}, We’ve completed the proposal! Demo Videos Add Value 1.

Template 73

Template Video Marketing Work Management FAQ 73

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Belkins

DECEMBER 20, 2020

Investigate our case study where we fixed deliverability issues in order to skyrocket email outreach. If you're only starting out, remember that the devil is in the details. Pay attention to each parameter that would best describe your buyer personas.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

Hinge Marketing

NOVEMBER 1, 2013

Many firms present their value proposition and differentiators as a foregone conclusion – without asking their own clients or prospects what is most important to them. Do a case study on clients and promote it. Bonus : Make a video case study. Here are 3 main insights discussed in the webinar: 1.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

The ROI Guy

JUNE 29, 2015

A lack of substantial differences in your solutions and sales / marketing approach are leading you and your competitors to make price the key differentiator. Your proposed investment likely pales in comparison to the cost of not solving the problem, so the key is quantifying this delta. So how bad has it become?

Enterprise Management 40

Enterprise Management Marketing Management Cost Marketing Proposals 40

The ROI Guy

MAY 11, 2017

3) Persuasive – Leveraging the right content and conversations to recommend and align your specific solution and differentiators to the specific challenges the buyer has, communicating and quantifying the business, functional and personal value you can deliver.

Account Based Marketing 45

Account Based Marketing ABM Interactive Marketing Budget Programs 45

B2B Marketing Traction

OCTOBER 28, 2009

One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. By using a printed marketing piece, they are reinforcing their elevator pitch with more detail, perhaps including testimonials, case studies, bio and more.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Hinge Marketing

APRIL 15, 2015

They will probably have case studies featuring projects similar to the ones you have in mind. Keep in mind that more than one call is usually necessary to get to a proposal. Obtain a Proposal and a Walk-Through to Understand the Rationale. You’ve discussed your needs and have received the proposal.

Work Management 48

Work Management Advertising Agencies Marketing Management Service 48

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. How will you be differentiated?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. How will you be differentiated?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

The ROI Guy

FEBRUARY 15, 2013

According to IDC’s annual 2012 Buyer Experience Study published in November it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI. Why has Financial Justification / ROI now become the most valued content?

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

Golden Spiral

NOVEMBER 20, 2018

When you present good ideas or propose solutions for your industry, you’re likely to get more speaking opportunities, media interviews, byline article placements, etc. Being able to answer the “why” and “how” is what will differentiate you from your competitors and make you a true thought leader in your space.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Paid Search Agency Marketing Automation Services 59

Delivra

OCTOBER 16, 2018

The way your brand comes across to prospects is a key differentiator you can leverage in the first Welcome email. The design of the email makes it easy to skim and the proposed action items provide an incentive for the new subscriber to further engage. Relevant case studies. Make it count but keep it simple. No surprises.

B2B Sales 45

B2B Sales Top of Funnel Work Management Marketing Automation Services 45

Outbrain

DECEMBER 28, 2021

In competitive consumer markets, branding strategy has become more important than ever to differentiate your brand among this ‘soup’ of brands. Brand differentiation. In saturated marketplaces, brand differentiation is the key to standing out and beating the competition. There are countless brands in the world today.

Brand Identity 43

Brand Identity Branding Paid Search Agency Advertising Agencies 43

The ROI Guy

MARCH 20, 2013

Prove Your Not the Same Quantify the Pain Too often, your sales professionals dive into the value of your proposed solution before the Prospect even understands that they have an issue worth addressing. Quantify the Pain Why Now? Justify the Gain Why You?

ROI 40

ROI Process Peer-to-peer Best Practices 40

Hinge Marketing

MARCH 1, 2016

It is NOT marketing copy, syndicated copy, brochures, case studies or testimonial. Brand differentiation and proper positioning is also essential for professional services, given that many share the common “it’s our people” message.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Ledger Bennett

MAY 7, 2020

Content Examples: Whitepapers, case studies, reports, webinars, Ebooks, Gated Blog Posts, Guides, Competitive Comparison Charts. When it comes to differentiating B2B vs B2C marketing funnels, it merely comes down to the length, content strategy and CTA ask. So essentially they behave very similar in principle.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

The ROI Guy

JANUARY 6, 2012

More control is in the hands of finance, requiring more economic justification on each proposal. Helping buyer’s recognize important issues is often done via research and case studies, communicating that others are experiencing similar pains, that these issues should be a priority to resolve, and that solutions exist to meet the challenges.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

MARCH 24, 2013

Likely your traditional white paper fueled marketing campaigns are getting lost in a sea of look-alikes, with little to differentiate your white papers from the hundreds of others. Short attention span theater – The typical white paper is just too long. Now that is a way to follow-up and get a response.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

The ROI Guy

APRIL 15, 2014

In this “do more with less economy”, buyers have less resources and budget than ever to apply to new proposals. Second you have to prove the value of your proposed solutions. Third you have to differentiate the value of your solutions versus other alternatives, proving the value vs. price, lower total cost of ownership (TCO).

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Marketing Insider Group

JUNE 30, 2020

Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. Case Studies. If you want to show off your experience, case studies are a great way to do it. All you need to do is provide the information!

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Tomorrow People

SEPTEMBER 1, 2022

Case in point. Case studies are another place where your storytelling can come to life. If your case study subject is the founder of a tech company (and you’re a cloud services provider, for example), you don’t want to say ‘our product improved productivity by 20%’. But the way you frame your story is key.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

Case in point Case studies are another place where your storytelling can come to life. If your case study subject is the founder of a tech company (and you’re a cloud services provider, for example), you don’t want to say ‘our product improved productivity by 20%’. But the way you frame your story is key.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156