SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. They have the experience and know-how to create messaging campaigns, design creative materials, develop digital solutions, and provide strategic counsel on all your healthcare events. How can they best help with planning and execution?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study. Did you save time or money?

Case Studies 48

Case Studies Case Study Studies Work Management 48

SalesGrape

SEPTEMBER 17, 2023

Better alignment between sales and marketing: By working together towards common goals, sales and marketing teams can improve collaboration and achieve higher conversion rates. Case Study: A marketing agency targeting e-commerce businesses conducted extensive research on one of its key target accounts – an online fashion retailer.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Zoominfo

JUNE 4, 2019

Specifically, take a look at their social media accounts like LinkedIn – do you happen to have any mutual connections? 2. If they’re serious about a purchase, they want to be sure they’re working with the best, most knowledgeable rep available. Case studies, reviews and testimonials are an extremely effective trust-building tool.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Marketing Insider Group

JANUARY 4, 2021

When you are an early adopter you must learn on the fly and develop your own best practices. I met Jaime several years ago at an ON24 Webinar World event and was extremely impressed at the webinar program she and her team had developed. Join him online: Twitter , Facebook , LinkedIn.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

FunnelEnvy

DECEMBER 11, 2023

For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

The Lead Agency

FEBRUARY 12, 2023

For LinkedIn and Facebook, the leading social media platforms used by B2B marketers , it’s recommended to post between two and five times a week. Posting blogs that explore interesting and insightful topics positions you as an industry expert and trusted source of information.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Trade Press Services

JANUARY 29, 2024

To stand out from the competition, potential buyers are looking for credible and authentic input from real people who have worked with your company. percent growth in the followers of the company’s LinkedIn page. Qualitative analysis of the employees’ posts also showed a positive contribution to the company’s reputation.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Contently

FEBRUARY 14, 2023

Understanding each type will help you develop strategies to reach your ranking goals. Example: “LinkedIn login” Informational intent: These searchers seek specific information or want to learn more about a particular topic. Example: “buy Samsung Galaxy 20+ cheap” How does search intent work to optimize for SEO?

Intent 194

Intent Optimization Google SERP 194

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. This was also a key component to positioning Sales Hacker for acquisition. 2017 - Sept. Organic Growth Highlights. Plain and simple.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Perhaps instead of sending emails, you’d rather work with your customers one-on-one throughout the onboarding process to ensure they understand how to use your product or service. Create a group on LinkedIn or Facebook.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. Such alliances empower enterprises to navigate shifting markets with renewed vision, positioning themselves not just with products, but with pioneering thought leadership.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SmarkLabs

JUNE 13, 2022

In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. Before you can develop any tactical strategies or marketing messaging, you first need a clear picture of who you are serving and how you provide value to them. Let’s get started.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

KoMarketing Associates

NOVEMBER 29, 2018

To learn more about why this was the case, we spoke to Grayson Kemper , Senior Content Developer at Clutch. It also produces positive brand impressions and drives further commercial interest in your company. Long story short, SEO is a combination of efforts and techniques that work to improve your site’s search ranking.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

The Marketing Blender

MARCH 2, 2022

See Our Work. What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

KoMarketing Associates

JUNE 25, 2019

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. Even LinkedIn is slowly rolling out live streaming. Live Streaming.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Atomic Reach

JULY 27, 2023

At RAD AI, we've developed a data-driven approach that leverages our AI for the sole purpose running profitable KOL programs. And we'll use three case studies from different industries to illustrate how our data-driven approach to influencer/KOL marketing yields quantifiable, improved ROI. Step 5: Proof of Performance 1.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Webbiquity

AUGUST 22, 2017

Position yourself differently from others. In order to grab attention, it’s essential to position your brand uniquely, and differentiate yourself from the competition. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

KoMarketing Associates

NOVEMBER 12, 2019

This has been developing for years and is now standard practice among B2B marketers. It also speaks to how Marketing and Sales are increasingly working together. 5 Tactics to Improve B2B Lead Quality on LinkedIn. Invest in case studies. Enter case studies. We think there’s a reason for this.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Hubspot

FEBRUARY 9, 2021

Holding Onto Outdated Positioning Statements. According to HubSpot Sales Manager Korina Ortiz , sales professionals need to avoid holding onto outdated positioning statements in 2021. Over-Reliance on Case Studies. You will probably irritate them into agreeing to the next steps, creating a false positive.

Sales Management 94

Sales Management Tactics Top of Funnel Cold Calling 94

Walker Sands

OCTOBER 25, 2023

At CIO Dive, she regularly covers developing topics surrounding AI as well as breaking technology news. Having that information is always helpful when we’re working on a different story down the line because we can reference back and see, “Okay, they can talk about digital transformation not just AI.” Honestly, it really just depends.

PR 98

PR Media Case Studies Vendors 98

SmartBug Media

JANUARY 16, 2023

Don’t be afraid to develop more than one target persona. Develop Offers That Strike a Chord (in a Good Way). When developing new offers, let your creativity grow! How can I make their work life just a little bit easier? Have a particularly positive client experience? For B2B, the answer is often LinkedIn.

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Rev

NOVEMBER 8, 2023

Step 1: Define the objectives Identify the objectives of the analysis, which could include understanding customer needs, assessing sales strategies, evaluating competitor performance, identifying market trends and improving product development. Continuously refine your sales strategy based on the feedback from your customers and sales reps.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

The Lead Agency

MAY 18, 2022

As you create your video content plan, keep in mind the marketing funnel to strategically develop and deploy various forms of video content suitable for customers at each stage. By providing leads with general knowledge about your industry and how your product works, you empower them to make better decisions?—?and

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

SmartBug Media

OCTOBER 2, 2020

Or consider the project’s structure if your company thrives while working with smaller projects and fewer moving parts (and vice versa). Each project is different, and you’ll be working with a variety of parameters and specifications. That’s not to say you can’t leverage work you’ve done for previous bids.

Work Management 105

Work Management Marketing Management Case Studies Case Study 105

Scoop.it

OCTOBER 27, 2022

From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. So, how does it work? Collect and publish hot of the press case studies on your blog. How can I get the best results when working with a personal trainer? See how we can help.

Curation 86

Curation Work Management Marketing Management Service 86

nDash

JANUARY 21, 2021

We have ambitious goals for 2021 and beyond and the ideal candidate will contribute both tactically and strategically while working directly with the founding team. We’re looking for a person who’s willing to work hands-on to execute a marketing strategy they help us define. Must be authorized to work in the U.S.,

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

OCTOBER 5, 2021

However, when your teams are in sync, you’re well-positioned to drive conversions and increase revenue. Strategize: Develop a shared plan that maps leads to prospects and prospects to revenue. Define: According to a Gartner study, only about half of sales and marketing teams report having a shared definition of what constitutes a lead.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Brandpoint

MAY 5, 2023

When it comes to social media advertising, manufacturing companies should allocate their budget to the platforms that their target audience is most active on, whether that’s LinkedIn, Facebook, Instagram or Twitter. LinkedIn is a great platform for B2B companies, while Instagram is more suitable for B2C companies.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Convert

OCTOBER 18, 2022

Our guides showed you which experts to follow to stay on top of the latest A/B testing insights, ideas, and knowledge that work. You can get micro-hits of CRO and A/B testing theory, practical knowledge, implementation pitfalls, and rules of thumb to develop an experimentation mindset right in your inbox. Create a second brain.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

ClearVoice

AUGUST 14, 2023

And even when tech companies are laying off employees, the developer shortage continues. Moving beyond job listings Job listings are fundamental tools for advertising open positions. But they provide limited insights into a company’s culture, work environment, or the impact of software engineering roles.

Work Management 52

Work Management Marketing Management Software Content Marketing 52