Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations. Stage 3: Active Customers and Subscribers.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Top Rank Marketing

OCTOBER 19, 2023

It demands that the customer is the focal point of all decisions to create satisfaction and loyalty. Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. Happy customers = more revenue. Focus on building relationships rather than just completing transactions.

Rules 117

Rules B2B Marketing Work Management Customer Satisfaction 117

Madison Logic

MAY 15, 2024

Accounts continuing to interact with ABM content and messaging after the sale may be ripe for cross-sell or upsell activities, while those with a drop in engagement behavior might signal that they require more nurturing. A chart that compares upselling and cross-selling. Courtesy of Madison Logic.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

NuSpark Consulting

MAY 4, 2023

Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device. Content consumers: Target users who have read or engaged with specific types of content on your website, such as blog posts, whitepapers, or case studies.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. However, traditional approaches can often feel pushy.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

SendX

DECEMBER 17, 2020

Good emails will build customer loyalty and work to personally stop customers from leaving the company. These can be interviews, blog posts, case studies or anything that inspires others. It is a great soft selling technique. Customers can get many products via upselling cross-selling.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

Optinmonster

MAY 30, 2024

Refine Upselling and Cross-selling Strategies: Many eCommerce businesses make upselling and cross-selling suggestions during the checkout process. Read the Full Case Study See how Cosmetic Capital used an OptinMonster floating bar to increase leads by 300%! They also help increase average order values.

Order 80

Order Lead Scoring Lead Ranking Bundling 80

Scoop.it

JANUARY 26, 2023

The stages of these three segments are: Awareness Interest Consideration Intent Evaluation Purchase Loyalty Everything past the Consideration stage you can consider BoFU, which is where you need to target leads with conversion-oriented content without being overtly sales-y or pushy.

Top of Funnel 88

Top of Funnel Conversion Case Study Case Studies 88

Televerde

SEPTEMBER 28, 2020

Companies have determined that to succeed in today’s markets, they need cross-team collaboration. Sales enablement is important because it: Helps salespeople focus on basic skills – onboarding processes allow team members to concentrate on the basics of selling, like call planning, consulting, and improvising.

Content Marketing 145

Content Marketing Planning Paid Search Agency Cross-Selling 145

ClearVoice

JULY 17, 2023

To create targeted content: Take a deep look at your audience Try to understand users’ needs, struggles, and behavior Tailor content to your specific user Case study: Chime’s success with audience-first content Digital bank Chime has found success with younger audiences thanks to its content marketing strategy.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Content Marketing Planning 52

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Rev

MARCH 8, 2023

But it can often be a challenge for B2B companies that sell complex or high-value products to other businesses. In the B2B world, this translates to potential customers being more likely to buy from a company that has proven success in the form of customer reviews and case studies. Not really. Think about it.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Impact on SEO and Organic Discovery While your business case for content should expand well beyond the SEO , remember to include it here.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. How can your brand maintain the loyalty of audiences gained during the pandemic, stay on the pulse and remain relevant? Case study – Supla+. Case study – Readly.

Display 98

Display Advertisements Advertising Trends 98

Hubspot

AUGUST 2, 2021

What is it about customer visits that has such a big impact on customer loyalty? No matter what you sell, you aren’t just selling a product — you’re also selling the people behind it. Uncovering Opportunities for Cross-Selling or Upselling. Testimonials and Case Studies.

Template 92

Template Planning Cross-Selling Thought Leadership 92

B2B Digital Marketer

OCTOBER 26, 2023

Lack of in-depth case studies or real-world examples. ” “A good organization should never sell itself, it should solve a need, a pain point.” User-centered design focuses on meeting the needs and preferences of users, leading to enhanced customer satisfaction, loyalty, and ultimately, business growth.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

Optinmonster

AUGUST 30, 2021

In other words, by serving “personalized content” to your customers, you can improve your conversion rate and strengthen customer loyalty. Upsell, Cross-sell, & Downsell at (& after) Checkout. Read the full Podbike case study for more details. Display Products or Campaigns Based on Location.

eCommerce 107

eCommerce Personalization Examples Webinar Metrics 107

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. ” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SmartBug Media

JUNE 5, 2020

In fact, a recent CallMiner study found that avoidable customer churn costs companies $136 billion a year. That can be devastating if you’re running a SaaS company that relies on customer loyalty or long-term subscriptions to turn a profit. In turn, they’ll reward you with their loyalty. Give B2B Clients Engaging Resources.

Marketing Strategy 95

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 95

Conversica

DECEMBER 15, 2022

In fact, 60% of Customer Success leaders say growing revenue by selling more to existing customers is one of their top priorities. A positive experience with a brand or service can lead to upsell and cross-sell opportunities. Customer Success teams are key to customer retention and long-term growth.

Automation 59

Automation Conversion Enterprise Management Work Management 59

Optinmonster

DECEMBER 5, 2022

Regardless of what you’re selling, this simple email funnel structure will work. In this example, we sent out a case study PDF along with a preview of what the new subscriber can expect. Pro Tip: Send emails regularly, not just when you want to sell something. Let’s get started!

Top of Funnel 75

Top of Funnel Marketing Funnels Email Marketing Conversion 75

BenchmarkONE

NOVEMBER 10, 2022

The cross-sell funnel. This resource can be in any format – video, case study, eBook, template, white paper, or product trial. Furthermore, using the live demo funnel will help you establish a relationship with your customers and begin the journey toward ensuring their lifelong loyalty. The upsell funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

SalesIntel

APRIL 15, 2024

Tips to Engage Buyers in the Shortlisting Stage Showcase relevant industry examples: Utilize reviews and case studies from past clients that are similar (or facing similar challenges) to your prospects. Highlight the outcomes your team has achieved and how you addressed specific pain points that may apply to them.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Tips to Engage Buyers in the Shortlisting Stage Showcase relevant industry examples: Utilize reviews and case studies from past clients that are similar (or facing similar challenges) to your prospects. Highlight the outcomes your team has achieved and how you addressed specific pain points that may apply to them.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Outgrow

MAY 28, 2020

You will also learn from case studies, which review the customer loyalty efforts of two big brands. To ensure the greatest ROI for your efforts, you need to focus on strengthening your relationship with customers and increasing brand loyalty. Start a customer loyalty program. Starbucks’ customer loyalty program.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 52

ClickZ

JANUARY 24, 2020

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. They’ve now even expanded into brick-and-mortar using the same online data to inform which products they sell and what product tags they show. Being customer-centric is not only about having a “think digital-first” mindset.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Optinmonster

NOVEMBER 1, 2023

.” It’s not just a digital nod of appreciation; it’s a golden opportunity to enhance user experience and solidify customer loyalty. A positive experience can lead to increased customer loyalty. You could do this by including customer testimonials or even case studies on your thank you page.

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

The Lead Agency

JULY 18, 2019

When it comes to B2B selling, the purchasing process can be both long and complex. In such cases, it’s important to focus on improving the middle of your funnel through lead nurturing. Investing in great content such as case studies, informative videos and blog posts can help your business offer prospects continued value.

Top of Funnel 88

Top of Funnel Marketing Funnels Lead Scoring Lead Ranking 88

PureB2B

MAY 30, 2022

Case studies explore real-world usage of your products and services and how they have helped other companies achieve success. By and large, especially when it comes to B2B, marketing tends to focus on presenting facts and data that prove the viability and usability of your products and services.

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62

PureB2B

JUNE 23, 2021

To boost their marketing efforts, more companies are turning to case studies for video content. It is just as important to gain the loyalty of old customers as it is to find new ones. The reason behind this is simple: selling to an existing customer comes with less hassle than selling to a new prospect.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. Cross-Sell Takes On More Importance. The net result: they have increased their cross-sell revenue and increased customer retention.

Cross-Selling 48

Cross-Selling Budget Programs Allocation B2B Thought Leadership 48

Convince & Convert

MAY 5, 2010

Here’s an ad agency that believes in the wisdom of crowds and community-building enough to build a major online destination ON ITS OWN DIME, and commits to never selling advertising on it? link] Marcelo Bacchi Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads. Is this the future of agencies?

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Scoop.it

MARCH 26, 2019

These materials help the sales team educate prospects and sell more effectively. Case studies. Use competitive analysis tools such as SEMrush to cross reference SEO data with your own competitive analysis: 5. Case Studies and Testimonials. Don’t just curate sales enablement content. Informative blog posts.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Biznology

SEPTEMBER 3, 2015

Who better to sell for you than happy current customers? Events that are perceived as valuable translate into customer good will and loyalty. But the primary benefit is in cross-buying. Our sponsors deliver over 100 case studies, which are highly valued by attendees. No distractions, just 100% client attention.

Conference 80

Conference Trends B2B Trade Show 80

Outgrow

JANUARY 22, 2023

Some content types that work the best are industry reports, calculators , live chats , case studies , etc. Also, about 79% of businesses believe that offering a live chat option has a positive effect on sales, revenue, and customer loyalty. These stats clearly reveal that live chat is a must-have feature for businesses.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Conversica

AUGUST 16, 2022

Harness Advocates to Drive Growth: the AI Assistant leverages health score, adoption rates and NPS data to identify and engage successful customers to participate in a case study, share an online review, initiate an upgrade discussion, and more. Obtaining customer referrals.

Work Management 52

Work Management Efficiency Enterprise Management Trigger Marketing 52