Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Brandpoint

MARCH 19, 2019

More businesses are focusing on content marketing as a crucial component to driving sales. In the 2019 Content Marketing Institute and Marketing Profs B2B report , organizations are increasing their spending on content marketing, with the biggest increase in content creation. Content before tech.

Top of Funnel 104

Top of Funnel Content Marketing Work Management Marketing Management 104

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better. That is, they should be determined using interviews, case studies, and research on past and current clients. Which clients had the shortest sales cycle ?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. What Is the Content Ecosystem Model? How Content Ecosystems Work.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Webbiquity

JANUARY 19, 2023

Additionally, B2B customers usually place an emphasis on long-term relationships, while B2C customers are more likely to prioritize convenience and cost. As such, B2B marketers must make sure that their campaigns seek to build trust rather than just focusing on the immediate sale.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? She is also adept at content marketing, international web marketing and social media marketing.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Only B2B

MARCH 10, 2022

You know how difficult it is to boost sales with B2B lead generation tactics. Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. Step 4: Make A Sale To Close Leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Content4Demand

MARCH 25, 2021

At this time of year when everything is fresh and blooming, it’s good to refresh your ABM content marketing strategy. And that’s where content comes in. If buyers aren’t talking to your sales reps, they are getting their information from content. But as a B2B marketer, you want to create content that’s easy to find.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Contently

JULY 21, 2017

According to Salesforce’s 2017 “State of Marketing” report, “Over the past 12–18 months, 61 percent of marketers say they’ve become more focused on evolving from a traditional marketing structure to roles aligned with a customer journey strategy.” The content is supposed to just work. Team players.

Top of Funnel 161

Top of Funnel Budget Programs Funnel Advertising Case Studies 161

Stevens & Tate

APRIL 23, 2020

Publish Informative And Relevant Blog Content. Setting up a blog on your website will allow you to regularly publish content in one place. If this content is relevant to your target audience and is of high quality, then it can be incredibly effective at generating leads. Create Case Studies.

Lead Generation 65

Lead Generation Sales Qualified Leads Service Effectiveness 65

KoMarketing Associates

DECEMBER 10, 2015

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). They want to make it interesting, without being cheesy or too pushy in the sales process. Customer Service Communication. Sales Team Feedback.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Rev

MARCH 8, 2023

Did you know that revenue generation isn’t just the responsibility of your sales team? In fact, all departments—including marketing, customer success, revenue operations and even finance—play a role in driving the growth of your business. Sales You probably already know that the sales team is responsible for generating revenue.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Hubspot

JANUARY 15, 2015

Most customers know that a little online research could spare them from a bad experience and poor investment of your budget. Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. According to Content Marketing Institute , U.K. On Your Website.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Content4Demand

SEPTEMBER 19, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. . Analytics tools such as Keyhole.co

Top of Funnel 40

Top of Funnel Marketing Budget Intent Data Content 40

Webbiquity

JULY 9, 2012

Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. AT&T or Verizon).

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Hubspot

AUGUST 21, 2023

All of this is to say that your audience will not read your email content unless they first click the subject line. If they've opted into consideration or decision stage content , you can ask them more pointed questions to drive them to a purchasing decision. However, suppose they've only opted into awareness stage content.

Template 69

Template Work Management Case Studies Case Study 69

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Get Content. Get Customers. Over to you.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Vidyard

JUNE 15, 2020

These are the salespeople who need convincing, because sales teams get the best value out of video when they hunt in packs. Contents 1. The Benefits of Video in Sales 4. Video for Sales Testimonials 5. Activate The Virtuous Cycle of Video Sales. The Benefits of Video in Sales. Get It Free.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. Effective marketing is difficult to get right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. It seems a lot to demand of one marketing channel, but when done right, content really can be that powerful.

Top of Funnel 63

Top of Funnel B2B Marketing Work Management Marketing Management 63

Hubspot

MARCH 21, 2018

While there's no exact formula to start making money, there are some tried and true strategies you can start experimenting with to see what works best for your content, your business model, and your audience. In other words, your blog marks the start of a relationship with your customers. Build an lead funnel for your product.

Paid Content 98

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 98

Ledger Bennett

DECEMBER 30, 2020

From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. As we adjust to the new realities of a COVID-19 driven economy, B2B revenue teams are challenged with keeping prospects and customers informed and connected. Video is awesome.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Industrial Marketing Today

MAY 7, 2012

In my last post, I talked about using content to convert website traffic into leads and customers. In this post, I want to continue with a similar theme and talk about why your content marketing must have a purpose. See Content Marketing: Think Like a Publisher, Act Like an Investor ). What am I talking about?

Content Marketing 60

Content Marketing Planning Content Sales Qualified Leads 60

Belkins

DECEMBER 20, 2020

However, they might face difficulties with acquiring new customers. Here are some tips for you to win more clients: - Ask your existing customers for referrals. Publish compelling content in your blog to engage your audience. Otherwise, you might miss out on outstanding opportunities or fail to meet your sales objectives.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Inbox Insight

MARCH 27, 2018

There’s been a content explosion. According to the Content Marketing Institute 91% of B2B marketers use content marketing as a foundational piece of their strategy. It’s fundamentally because of a change in customer behaviour. 72% produce more content than last year. All this content makes NOISE.

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

Strategic-IC

MAY 29, 2018

A lead nurture process works to purposefully engage a defined target group of prospects, moving them through the buyer’s journey by providing relevant, value-focussed information until they are ready to become a customer. Agree the defined point at which a lead should be handed from marketing to sales. “89% Related: 2.

Lead Nurturing 48

Lead Nurturing Top of Funnel Lead Ranking Marketing Qualified Leads 48

Oktopost

JANUARY 12, 2021

It is what the customer gets out of it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. Content Marketing. Sales Enablement.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Vidyard

JUNE 15, 2020

These are the salespeople who need convincing, because sales teams get the best value out of video when they hunt in packs. Contents 1. The Benefits of Video in Sales 4. Video for Sales Testimonials 5. One Vidyard customer picked two of their lower-performing sales reps and asked them to use video for several weeks.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

The ABM Agency

MAY 26, 2023

You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles. Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Optinmonster

OCTOBER 30, 2020

Are you looking for a quick and easy way to create a custom Marketo popup that converts? Customizations might require custom code or expensive software. By the end of this post, you’ll know exactly how to easily create a custom Marketo popup that will help your business grow. Why Create a Custom Marketo Popup.

Marketo 81

Marketo Marketing Automation Services Display Trigger Marketing 81