Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Years ago, when I was studying for an MBA, the company 3M was a case study here. Yet putting that mental energy into measurement pays off measurably as this study shows. This is true inside and outside of marketing.

Marketing Automation Services 81

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 81

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Content Marketing & Customer Service Once a customer has made a purchase, it’s important to keep them engaged and satisfied with the product or service.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Zoominfo

OCTOBER 5, 2021

Rather, successful demand generation connects a brand’s value proposition to potential customers from the beginning of the buyer’s journey when they first start looking for your product, to the point of purchase and beyond. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Take a peek at what your competitors are doing to keep up and map out your company’s own buyer’s journey and purchasing paths.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. In fact, 32% of consumers say CEO transparency on social would inspire them to purchase from that brand.

Public Relations 108

Public Relations PR Thought Leadership Advertising Agencies 108

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. If you’re interested in purchasing the full report, click here. Defining High Growth Consulting Firms.

Marketing Budget 94

Marketing Budget Studies Peer-to-peer Work Management 94

Biznology

JULY 23, 2014

a Boston-based agency that just published a new study on how SMBs buy today. They like print materials, for brochures, checklists, handbooks, case studies. Not just when they are ready to make a purchase. The vendor website is a top resource when conducting product research and honing in on a purchase decision.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

KoMarketing Associates

FEBRUARY 9, 2016

Wrike: Use Cases. More than standard data sheets or brochures, the overview video can show actual use cases, 360 degree imagery, production, and step-by-step snapshots that might otherwise be relegated to an in-person demo. CASE Equipment: CX160D Excavator. CASE Equipment: Tech Talk: How to Keep Excavator Undercarriage Clean.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality.

Marketing AI 86

Marketing AI Advertising Agencies Planning Broadcasting 86

Hubspot

MARCH 10, 2020

If that's the case, then personal trainers should adjust the language in their ads. Alongside advertising, you might be investing in public relations as well. So, in case I haven't said it enough, posting local content is a great way to attract a local audience. If so, don't forget to have a local PR strategy.

Promotion 97

Promotion Business Loyalty Hubspot 97

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality.

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79

SmartBug Media

AUGUST 8, 2019

Case Studies. The press release heading should clearly describe its content for an easy glance in case the media is looking for a specific announcement. This is where you should include things like pricing, where to purchase, what sets you apart from the competition, and so on. Case Studies. Digital Artwork.

Press 85

Press Digital Asset Management PR Case Studies 85

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Case Study Writer.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Marketing, sales, or public relations groups. Case Study Writer. WriteSpark Tech Marcom Insights.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . There are a variety of other methods one can use to boost engagement besides inbound marketing such as advertising, email campaigns, events, public relations, etc. Look at this case study for example. The Demand Generation Funnel. Conclusion.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

WriteSpark

JANUARY 4, 2011

A new year typically means a long list of new marketing communications and public relations projects. Especially for technology products, a skilled technical copywriter can help you create the best content for addressing both business and technology buyers throughout their complex purchasing decisions.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

A new year typically means a long list of new marketing communications and public relations projects. Especially for technology products, a skilled technical copywriter can help you create the best content for addressing both business and technology buyers throughout their complex purchasing decisions.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

ClearVoice

JULY 5, 2022

For instance, your copywriting blog may be organized around subtopics like email copywriting, social media copywriting, and public relations copywriting. Study your competition. If the main topic of your blog is copywriting, this can influence the content ideas for your blog posts.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Sword and the Script | B2B

JANUARY 25, 2020

And you build your case by giving statistics and facts and quotes from authorities.”. The man purchased the object for.99 That man purchased 200 such objects for a sum total of $129, solicited stories to go with each one, and resold them for a new total of $8,000. An anomaly? No, it’s brain science.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Gather market intelligence.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

The Lead Agency

OCTOBER 4, 2017

Similarly, a joint study conducted by WARC and Deloitte Digital , has shown that 58% of CMOs believe that artificial intelligence will be a competitive factor for most businesses within the next four years. The Imperial College of London is studying the applications of deep learning to analyse and predict crime.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Exo B2B

NOVEMBER 22, 2018

1-The technology/product couple; The case of a CRM. In this case, there is only the market you need to know about. From there, you decline in different axes and you put in place your tools (blog, newsletters, case study, etc.) Expect a large public relations budget. To learn more contact us.

Top of Funnel 51

Top of Funnel Marketing Strategy Marketing & Strategy Work Management 51

Hubspot

MAY 1, 2017

And by doing the latter, specifically with those who had baby registries with the store, Target’s marketing analysts were able to form a “pregnancy prediction” score, which allowed them to determine which purchasing patterns indicated a customer was in the early expectant stages. It’s an interesting case study.”. The Example.

Personalization 101

Personalization Brand Identity Branding Planning 101

SmartBug Media

JUNE 11, 2021

Strategy #2: Purchase SAT or ACT Lists. I can’t go on the record and say that I always recommend purchasing lists, as I’m a big believer in organically gathering qualified leads who you can connect with along the way. Map out your strategy based on the academic year and share helpful content with contacts.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Buffer

MARCH 5, 2021

It’s often the first impression potential consumers have of the company and whether it’s worth investing in them, (browsing their social media platforms, following accounts, purchasing products). They regularly post articles, start conversations around emerging trends, social media, public relations, and marketing practices.

Social Media 91

Social Media Paid Search Agency Ideal Customer Profiles Media 91

NuSpark Consulting

DECEMBER 5, 2011

Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. C- Conversion Architecture. Don’t take conversion strategy lightly. D- Demand Generation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

Optinmonster

DECEMBER 3, 2023

Educate those committed to making a purchase. Re-engage your core fans who have already made a purchase. Traditional Public Relations Don’t neglect “old-fashioned” public relations when trying to attract your customers. Read our case study to find out exactly how it was done.

Top of Funnel 104

Top of Funnel Conversion Rate Conversion Cross-Selling 104

The ROI Guy

OCTOBER 11, 2010

Does the growth lag because marketing executives are not doing enough to tie spending to performance, justify marketing investments, and make the case for their fair share of the budget? co-registration, email list purchases, etc.) marketers "earn their way in" (via publishing helpful information on a blog etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Hubspot

JUNE 24, 2011

According to Google's latest independent research , 74% of smartphone users have made a purchase as a result of using a smartphone. When it comes to search, 53% of smartphone users purchase something as a result of their smartphone search. That’s a lot of purchasing power. That’s 53% of 73 million.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Hinge Marketing

FEBRUARY 10, 2022

Findings from the new High Growth Study 2022, Accounting & Financial Services Edition , reveal specific trends in the industry and 4 key advantages that are propelling high-growth firms ahead of the competition. A&FS firms of all sizes participated and accounted for 22% of the overall study. Purchase access here.

Marketing Budget 94

Marketing Budget Work Management Marketing Management Marketing Automation Services 94

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Identifying topics related to these different types of content and media for optimization will give you a better picture of what you have to work with. Do you see any patterns here?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Also I have made some cool purchases & love to see the photos made via iphone of where people are right now.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126