Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects. It makes sense.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Thought leadership influences the buying process Vendors have to influence the buying process sooner and further upstream. This is where good thought leadership can make a difference.

B2B Thought Leadership 68

B2B Thought Leadership B2B Sales Studies Thought Leadership 68

Sword and the Script | B2B

APRIL 16, 2024

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. More specifically, they did the study twice to ensure its validity. In both cases, the sample included hundreds of successful and unsuccessful startups. [emphasis theirs].”

Startups 108

Startups Peer-to-peer Studies Ideal Customer Profiles 108

ClearVoice

JULY 29, 2022

Case studies. While PR and content marketing teams may use different forms of content to accomplish this goal, they are both striving to encourage a better public perception of your organization. What are examples of a PR crisis we can learn from? What is PR crisis management? Social media posts. Public relations.

PR 52

PR Public Relations Content Thought Leadership 52

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. . >>> Sword and the Script Media can help with B2B marketing, PR and social media. Years ago, when I was studying for an MBA, the company 3M was a case study here. >>> Need an extra pair of hands?

Marketing Automation Services 83

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 83

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Walker Sands

SEPTEMBER 16, 2022

This week, we were honored to have our work recognized at the PRSA Puget Sound Summit Awards , where our Seattle team took home two wins for our PR programs with LevelTen Energy and Visier. Here’s a recap of the award-winning work: S hining a Spotlight on Big Tech’s Investment in Renewable Energy With Expert PR.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Sword and the Script | B2B

MAY 11, 2021

Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns. One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. Read free during Open Access.

Studies 63

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 63

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. 7 in 10 PR professionals struggle with creating effective content. Transform Workplace Dynamics with Strategic Internal Communication Content in HR? Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. The main functions of PR are: Manage a company’s identity in terms of vision and mission. What is the function of corporate communication?

Public Relations 106

Public Relations PR Thought Leadership Advertising Agencies 106

Launch Marketing

DECEMBER 8, 2021

As B2B organizations navigate social media marketing strategy and everchanging social media trends and tactics, it’s important for B2B executives and leadership to also consider their individual social media strategy. What B2B executives should post on social media, including thought leadership content, company news and personal pieces.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

sagefrog

NOVEMBER 14, 2023

Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies. Case Studies: Real-world examples of how your product or service has helped others can offer compelling evidence of your value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Champion Communications

AUGUST 31, 2021

With businesses seeking to capitalise on these benefits of content marketing, it seems wherever you look you cannot escape a steady stream of content, whether it’s case studies, blog posts, social media outreach, or long-form thought leadership pieces. . Proactivity and aligning with PR efforts ensure success .

Paid Search Agency 62

Paid Search Agency B2B Thought Leadership Companies PR 62

Bluetext

APRIL 1, 2021

Looking to PR agencies as a resource is a great way to solve this dilemma. The PR agencies that are most successful in the SaaS space are the ones with a deep and wide understanding of the competitive landscape. Cultivating Creative PR Solutions. Finding SaaS Providers’ Niche.

Work Management 26

Work Management Marketing Management PR Creativity 26

markempa

DECEMBER 22, 2014

The halo effect works like this: By helping thought leaders and subject matter experts build their platform and influence, you will also build your influence and platform. How do you get on the radar of thought leaders and industry experts? Essential Guide to PR 2.0:

Lead Generation 120

Lead Generation Effectiveness Generation Leads 120

Sword and the Script | B2B

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics. Grow subscriptions.

Ethics 95

Ethics Customer Surveys B2B Thought Leadership Media 95

ClickZ

MARCH 14, 2022

. ‘Inclusive marketing’ is not the same as ‘diversity and inclusion’ Sometimes, people think ‘diversity and inclusion’ and ‘inclusive marketing’ are the same things, but that’s not the case. Diversity and inclusion are important elements involved in building an inclusive workplace. ‘ Q2.

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

Walker Sands

APRIL 5, 2019

Last week, we were honored to have that work recognized among Seattle’s top PR campaigns at the PRSA Totem Awards , where the team took home two wins for our work on Nintex America’s Most Broken Processes Campaign and LiveStories Gender Pay Gap Campaign. View the case study here for more.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

KoMarketing Associates

SEPTEMBER 6, 2018

Most companies (24 percent) only assess their marketing technology stack to ensure they have the right tools to meet their goals every six months or once a year — why do you think this is the case? “We She’s passionate about identifying her clients’ business and marketing goals and then developing PR strategies to meet them.

Enterprise Management 153

Enterprise Management Work Management Marketing Management Budget Programs 153

markempa

APRIL 28, 2014

Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. Content Marketing: Targeted persona strategy lifts sales leads 124% [Case study]. Do You Make These 5 Mistakes in Content Marketing?

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. Many people often confuse PR and marketing. A major part of your start-up company’s PR strategy is relationships. What is Public Relations? Public Relations Strategy.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Hinge Marketing

MAY 28, 2014

“We need PR and marketing.” To be certain, the lines have blurred between PR and marketing. Both meet the awareness threshold that defines PR – hence the merging of PR and marketing – but the blog post is a more relevant way of showing your expertise. What are the differences?

PR 48

PR Blogger Top of Funnel Planning 48

KoMarketing Associates

OCTOBER 28, 2020

Around the turn of the millennium, the fundamental way businesses and buyers thought about sales began to undergo a substantial shift, due to the proliferation of inbound sales and marketing. One such way marketers are trying to accomplish this is through thought leadership content. What is Thought Leadership Content?

B2B Thought Leadership 242

B2B Thought Leadership Thought Leadership Buyer Personas B2B 242

Outgrow

MARCH 17, 2022

Taking all our learnings from PR expert Michelle Garrett’s talk on the recent edition of # SparkToroHours , we bring to you this guide on public relations and content marketing’s friendship. . Content marketing is like setting the base and PR outreach is like building an escalation. Content + PR = The Perfect Duo.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Sword and the Script | B2B

FEBRUARY 12, 2022

However, there’s been a flood of worthy ideas and studies on the topic of trust in business. UML is an occasional roundup of three related articles, links or studies, that I have vetted, wrapped in insight, and presented here for your perusal. It’s been a long minute since I published a roundup. What to does it mean for business?

B2B Thought Leadership 78

B2B Thought Leadership Ethics Thought Leadership Trust Marketing 78

NuSpark Consulting

JUNE 13, 2014

Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. While it is true that PR plays an essential role in lead generation, not all strategies are created equal. Thought leaders get more press.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. PR vs. demand generation ). For other companies, it may be the vast majority of what they do. Let me explain.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? Thought leadership can provide the credibility and visibility for your offering. Thought leaders shape the attitudes and behaviors of their followers. Let’s start by getting clear about several key terms.

B2B Thought Leadership 133

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 133

Moz

JUNE 23, 2020

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. 9:25am – Keynote – Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. So what is thought leadership? Shannon McGuirk, Head of PR & Content, Aira.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Content Standard

JUNE 27, 2023

Thought Leadership Content: Â When educational content offers unique insights and leverages the thought leaders within your organization, it’s also building your brand’s reputation for thought leadership. That’s probably true at your organization, too. .”

Work Management 88

Work Management Marketing Management Differentiation Education 88

Tomorrow People

JULY 19, 2022

In most cases, you’ll need a GTM plan when you’re trying to bring a product to market. If this is the case for your organisation, your go-to-market plan has to be even more meticulous and well-planned. In fact, a study conducted by CB Insights shows that 35% of startups fail because there was no market need for their offering.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Tomorrow People

JULY 19, 2022

In most cases, you’ll need a GTM plan when you’re trying to bring a product to market. If this is the case for your organisation, your go-to-market plan has to be even more meticulous and well-planned. In fact, a study conducted by CB Insights shows that 35% of startups fail because there was no market need for their offering.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Moz

JUNE 23, 2020

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. 9:25am – Keynote – Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. So what is thought leadership? Shannon McGuirk, Head of PR & Content, Aira.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

KoMarketing Associates

FEBRUARY 9, 2016

It’s an asset in PR kits developed to promote new product launches. It provides a forum for company thought-leaders and visible employees. Wrike: Use Cases. Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Webbiquity

MARCH 10, 2016

On an individual level, marketing and PR pros, sales reps, and executives should contribute thought-leadership posts that showcase their industry expertise, and contribute to relevant LinkedIn’s groups. Case studies, for example, are a great way to showcase your products and tell a story at the same time.

Ad Building 100

Ad Building Brand Identity Branding B2B Thought Leadership 100

accelerate agency

FEBRUARY 14, 2023

There was a sizable drop in spending in 2021 when, according to a Gartner study, the average plummeted to a record low of 6.4% Studies show a direct link between large marketing budgets and success. Take a look at our client case studies for more on this. compared to 11% in 2020. as of 2022.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52