Webbiquity

APRIL 30, 2024

How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? SEO professionals have traditionally done this through keyword research. Lots of marketers are asking. Here are some answers.

Marketing AI 175

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 175

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Pearl Digital Marketing

APRIL 5, 2019

As the owner of a digital marketing agency that delivers SEO as one of our services, there is a very common question - how long does it take to get to page 1 on Google? Well, I decided to track one of our blogs all the way from keyword research to the point where it arrived on page 1. EDIT: We have hit #1 on Google.

Case Study 70

Case Study Case Studies Keywords Google 70

Moz

MAY 17, 2020

I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. But first, let's have a look at the layout on page one of Google (for most queries). Examples are Google Flights or Google Hotels.

Case Studies 73

Case Studies Case Study Studies SEO 73

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. Tools like Semrush and Alexa provide marketers with keyword research to help them understand the different variations of people searching in Google and monthly volume numbers. I do understand though.

Buyer's Journey 345

Buyer's Journey PR Content Analysis 345

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Marketing Insider Group

JUNE 7, 2023

The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Google understands this, which is why it prioritizes content that demonstrates experience, expertise, authoritativeness, and trustworthiness. Create long-tail keywords from your topic list.

SEO 265

SEO Marketing & Strategy Long Tail Marketing Best Practices 265

FMG Suite

MAY 26, 2021

I’m grateful for the FMG Suite team’s SEO and copywriting expertise––our site now ranks high on the first page of Google search results!”. Includes keyword analysis, content and social audit, competitor profile analysis, onsite optimization, content strategy recommendations and more. Antoine Williams, Principal Advisor.

Case Study 52

Case Study Case Studies Copywriting Traffic 52

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. Fresh content improves search rankings, increases engagement, establishes trust, optimizes keywords, and earns backlinks. The Significance of Fresh Content Search engines, like Google, have a preference for new and updated content.

SEO 233

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 233

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Google likes articles that are fresh and new.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

JANUARY 25, 2021

Google is still king. With Google still being the dominant search engine by far, most of the efforts in your SEO strategy will focus on it. Search queries are rarely one keyword. Most keywords have low volume for searches. percent of keywords have 10 monthly searches or fewer. Image: statcounter. Image: Ahrefs.

Paid Search Agency 344

Paid Search Agency Advertising Agencies Ad Agencies SEO 344

ClearVoice

APRIL 13, 2024

For example, other companies might think their users need more instructional content when, in reality, they are looking for case-study-type pieces. In this case, you can use Google Forms , which is free and intuitive. Google Forms allows some customization. Convenience. Site:domain.com “AI-generated content.”

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

seo.co

APRIL 29, 2022

If you boil down Google’s Ranking Factors, it’s just math. And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. The list below contains the top 200 Spearman correlated Google ranking factors. How to Read This Guide.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Valasys

APRIL 8, 2024

Crafting a Google Ads proposal tailored for a small local business requires a strategic approach that aligns the power of digital marketing with the unique objectives of the client. Illustrate the potential impact of Google Ads on the client’s business success. This step is crucial to positioning your client’s ads effectively.

Paid Search Agency 40

Paid Search Agency Marketing Proposals Google Ads 40

ClearVoice

JULY 5, 2022

Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? Keywords, by contrast, are the search terms you enter into a search engine like Google. Are topics or keywords more important for SEO?

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. Google Ads are a mainstay for many brands. If you’re in a highly competitive field, average bids for keywords can escalate fast. Further, in most cases, it’s very hard to attribute outbound advertising, like TV and radio. Now, on to the numbers.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Constructing a plan for content creation that educates and engages consumers.

Marketing Automation Services 320

Marketing Automation Services Marketing Budget Paid Search Agency Service 320

Moz

JANUARY 26, 2020

But to the point where a site that ranks for almost a million keywords but doesn’t rank for any featured snippets at all? monthly organic visits, Ahrefs picks up on 873K organic keywords. It was clear that the site did not rank for any featured snippets on Google. But do we have guidelines from Google to back this up?

Case Studies 64

Case Studies Case Study Features Studies 64

Webbiquity

MARCH 28, 2023

Image credit: eachnight Notice also the great choice of laser-precise keywords. Your audience expects it, Google loves it, and your competitors are already producing it. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. Keyword research and search intent. Example of Fleetcover service page (FAQs).

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69

Contently

MARCH 14, 2023

Find the Sweet Spot Between Content and Context Google and other search engines reward original content. How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

The Lead Agency

APRIL 2, 2024

As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised. In that short timeframe, Google made all AI content violate its guidelines before backflipping once the AI cat was fully out of the bag. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Envy

JULY 31, 2017

Researching and mapping out keywords. Choosing 10 main keywords to focus on. As expected with new industries, Aqua’s most relevant keywords had very low search volume, and the ones that did have volume were not yet relevant. The HubSpot SEO optimization and keyword tools ensured all messaging was aligned with the strategy.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

B2B Marketing Traction

OCTOBER 16, 2015

The announcement from Google that sites need to be responsive was done in February of 2015. Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. The client’s Google+ page existed, but it wasn’t branded, and no one was posting information there.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. It makes my case for personalizing content , doesn’t it? That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Studies project that the technology will do about $1.8 Image courtesy of Anita Lettink. totaled $58.6

Marketing AI 554

Marketing AI Stats Planning Case Studies 554

Moz

FEBRUARY 10, 2020

Research, research, and more research on how to pull this off Identify keywords we wanted to target Change how we structured our on-page content Measure, test, and repeat the process. Identify keywords we wanted to target. We originally started out focusing on big “head” keywords. Our featured snippet plan of attack.

Case Study 67

Case Study Case Studies Features Studies 67

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. A person who looks it up is in the market to spend money. Get more leads.

Top of Funnel 110

Top of Funnel SEO B2B Paid Search Agency 110

seo.co

OCTOBER 6, 2021

Ranking #1 on Google takes time. Furthermore, Google seems to have an unofficial waiting period where new websites are suppressed until they can be thoroughly examined and evaluated. Furthermore, Google seems to have an unofficial waiting period where new websites are suppressed until they can be thoroughly examined and evaluated.

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

Engagio

JUNE 14, 2019

Aaron and Jason just released a revised and updated version of their book, which contains a lot of new ideas and all new case studies. So, we decided to chat about one of those case studies – how inbound has changed in the last 10 years. – Show up on Google. – Okay. – Boom! – Yup.

Case Study 48

Case Study Case Studies Inbound Marketing Studies 48

Buffer

JULY 28, 2022

A Google Business Profile is a hidden gem that many small business owners can use to their advantage. Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business.

Ideal Customer Profiles 89

Ideal Customer Profiles Profiling Google Business 89

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

seo.co

FEBRUARY 10, 2020

In other words, increasing your rank by one can more than double your organic traffic for that keyword ranking. How much time does it really take to reach rank one in Google search? Google is a complex search engine, with an algorithm even experienced experts don’t fully understand, and different tactics yield different results.

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

Envy

JULY 13, 2022

Case Study 1: Reddit marketing for B2B’s: A match made in heaven. We analyzed the main keywords bringing traffic and made sure they appeared in it frequently, ensuring that the primary keyword was in both the title and the meta data. We updated the publish date and resubmitted it to Google Search Console for re-indexing.

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. And you make your article longer.

Top of Funnel 216

Top of Funnel SEO Brand Identity Branding 216

DAGMAR Marketing

DECEMBER 26, 2019

At its simplest, doing keyword research for your law firm allows you to find the terms that potential clients are using to locate the legal services they need. After you conduct your research, you strategically use those keywords in the content you write for your firm’s website. Basics of Keyword Research.

Keywords 64

Keywords Research Work Management Lead Scoring 64

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP.

Paid Content 62

Paid Content PPC Traffic SEO 62

Content Standard

MARCH 4, 2019

It’s easy to feel in the dark about what changes are being made to search algorithms as a marketer—according to Moz , Google changes its search algorithm around 500–600 times per year! Competitive Keyword Benchmarking. You need to build a smart, competitive keyword strategy that is able to answer these questions.

Advertising Benchmark 79

Advertising Benchmark Keywords SEO Paid Search Agency 79