Heinz Marketing

MAY 22, 2023

B2B videos come in a range of formats from product demos, webinars, interviews, how-to guides, whiteboard animations, and full product/service walk-throughs. Demos and tutorial videos can also simplify technical concepts and create a more comprehensive understanding, leading to increased buyer confidence.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Outgrow

APRIL 29, 2024

Social proof is present in various aspects of our life. Types of Social Proofs Social proof can be present in various forms in our day-to-day life. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases. Here are some ways to master social proof wisely: 1.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. The timeless case for automation. 1: The funding play. 2: New sales or marketing leader play.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

SalesIntel

APRIL 17, 2024

Automation presents a solution to streamline your email processes and achieve scalable results. This article presents established best practices for implementing B2B email marketing automation effectively. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Zoominfo

FEBRUARY 25, 2021

Now, as people get comfortable with the idea of running a sales webinar, we’ll likely see a continued uptick in these sales presentations. It’s easy to get caught up in your product, making it the focus of your presentation. Will you demo your product, focusing on the benefits and critical pain points your solution solves?

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

MAY 20, 2021

and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Launch Marketing

APRIL 19, 2023

Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. Taking this a step further, you can deliver and present testimonials that match a prospect’s pain points. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

chiefmartech

SEPTEMBER 1, 2019

Bite-sized tutorials, case studies, and demos in the Discover MarTech Theater. Downloadable conference speaker presentations. The post The free MarTech Expo+ Pass: 40+ presentations and 70+ martech vendors appeared first on Chief Marketing Technologist. Register for your free MarTech Expo+ Pass now.

Vendors 51

Vendors Conference Case Study Case Studies 51

Marketing Craftmanship

JANUARY 8, 2021

This can include everything from their pitch letters and PowerPoint presentations to case studies and demos. There are countless books, articles, research studies, educational seminars and consulting firms devoted to sales and marketing alignment. Ask for feedback and find ways to compromise.

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Webbiquity

NOVEMBER 28, 2023

It helps you be present for the buyer at the right time, with the right information that will help you guide them towards the sale. Now, tailored demos or deep-dive webinars come into play. Offer case studies that resonate or facilitate meetings with current satisfied clients. Address their last-minute concerns.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. How are gifts presented? Essentially, they are MQLs that haven’t signed up for a demo yet.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

SalesIntel

APRIL 17, 2024

Automation presents a solution to streamline your email processes and achieve scalable results. This article presents established best practices for implementing B2B email marketing automation effectively. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. Use a Persuasive Email Style You don’t build trust in your professionalism merely by showing that you know what you’re talking about, but also through presentational details.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

FunnelEnvy

FEBRUARY 19, 2024

Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Tell visitors exactly what you want them to do next, whether signing up for a free trial, scheduling a demo, or subscribing to your newsletter. Demo the Power. Frictionless Onboarding.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. Request a personalized demo with a member of the Sprout Social team.

Social Media 102

Social Media Work Management Marketing Management Media 102

MKT1

JANUARY 11, 2024

So stop spending your time doing millions of Google searches, wrestling with complex formulas, and doing expensive studies, etc. AI use case(s) for marketers: Use 400+ app nodes to create, read, and update the data across your apps…if you can think up the process you can likely build it n8n. Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Organic Growth to Present Day. I would not be writing this case study today without him! 2017 - Sept. Best sales tools”.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

SalesIntel

NOVEMBER 21, 2022

Sales demos are failing. Before talking to you, a prospect will explore your brand visibility, content, case studies, and more to judge your brand reputation. Problem: The Sales Process Falters After On-Site Demo. Selling a high-end technology to any company requires demos at the client’s office. Request a Demo.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle , give you a peek into ZoomInfo’s best go-to-market plays , and present new time-saving selling strategies. In this case, it’s easier for a rep to identify opportunities for alternative offerings.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Stevens & Tate

MARCH 10, 2023

At this point, you will want to explain what types of solutions will help with their specific problems as well as what their options are and present your products and services as a potential solution. You’ll want to create a variety of content, including short-form and long-form articles, videos, case studies, demo videos and more.

Marketing Management 85

Marketing Management FAQ Search Engine Marketing Case Study 85

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

ClearVoice

MARCH 24, 2023

Examples of BOFU content BOFU content types include: Product demos Product demos are live or recorded demonstrations that showcase the features and benefits of your product or service. Use visual aids: Use diagrams, screenshots, and videos to demonstrate features and benefits, supplement explanations, and make the demo more engaging.

Top of Funnel 52

Top of Funnel Conversion FAQ Terms and Conditions 52

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. Ideas for video content on LinkedIn include industry trends, thought leadership, case studies, webinars, and how-to guides. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Biznology

OCTOBER 30, 2019

What prompted this observation was a recent Gartner study of sales that result in “high-quality deals” — deals where customers are succeeding and are likely to become bigger customers. The study found, for example, that one of the top reasons for rejecting a vendor is a low-quality sales presentation. Visualization, not video.

Video Marketing 99

Video Marketing Ad Building Gartner High Quality Lead 99

Zoominfo

OCTOBER 5, 2021

Get a Demo Examples of Brand Storytelling 1. Using classic good vs. evil storytelling with some movie magic presents your product in a more exciting way than it would on paper. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Hinge Marketing

APRIL 8, 2021

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Exo B2B

FEBRUARY 7, 2024

The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.) In this case, you need to have as much business intelligence as possible about this persona. While examples of B2C influencers abound, this is not the case in B2B.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Product demo plays Outline strategies for effective product demonstrations. Emphasize tailoring the demo to the customer’s needs and interests and preparing to address common questions or concerns. If any employees are new to presenting, this is a good chance to outline best practices and tips for public speaking.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Hinge Marketing

JULY 14, 2022

According to our study of 220 visible experts , no other technique can boost visibility as much as speaking engagements do. Close to 67% of the study’s respondents rated it the most effective way to draw and grow their audience, which explains why nearly 75% of respondents used them as a technique to promote their expertise.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

ANNUITAS

APRIL 19, 2022

Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. Conversion channels should serve high friction, high intent, bottom-of-funnel content like demos, pricing, and FAQs. This content should provide more detail about your solution and meet deeper informational needs.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Zoominfo

MAY 20, 2021

and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Adobe Experience Cloud Blog

DECEMBER 29, 2015

” Sales demos are like shows, with salespeople as the main cast. If an astounding ROI business case is delivered with incontrovertible logic and a burning call-to-action to an audience of people who are dozing off, it isn’t going to be effective. First, consider whether your presentation is designed with their experience in mind.

Tips 48

Tips Thought Leadership Eye-Tracking Marketo 48

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. So, what can this post offer that you couldn’t find with a simple Google search?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClickZ

FEBRUARY 13, 2020

You can usually discover this through a demo, or by looking through a vendor’s documentation. Look for case studies, ask for references, and make sure that they can prove an ROI you’d be happy with. Some vendors give video demos of their platform on their website (see Exponea’s demo as an example). Ease of use.

Vendors 101

Vendors Customer Satisfaction Case Studies Case Study 101

Zoominfo

MARCH 8, 2022

We’ve all done it — visited a website and filled out a web form to request a demo or download a report. ” Watch a recap of Henry’s presentation here , and read on to see how to move through the full lifecycle of a lead using our unparalleled go-to-market platform.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

Contently

SEPTEMBER 12, 2019

A study from Animoto found that 4x as many customers would rather watch a video about a product than read about it. Additionally, prospects who watch product demos are 1.81 Product videos, whether they’re demos or instructional in nature, garner high levels of engagement, making them perfect for the MOFU stage.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149