Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. For example, is the person looking to buy an item? Example: “Who is the president of the United States?”

Intent 217

Intent Optimization Google SERP 217

Contently

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. That’s where technical SEO comes in.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Marketing Insider Group

AUGUST 15, 2023

Fresh content improves search rankings, increases engagement, establishes trust, optimizes keywords, and earns backlinks. Content marketing agencies have the expertise and resources to create high-quality content that aligns with your business’s goals. Share stories or case studies from your clients.

SEO 227

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 227

Scoop.it

MARCH 2, 2023

What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Why Should Brands Bother With Content Marketing? An example of this can be seen on their page.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Brightedge

OCTOBER 9, 2020

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey. I want to buy.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

Content marketers have so many questions and hesitations during their day. All of these questions and more are on a content marketing professional’s mind every day. SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus. Using Keywords .

SEO 133

SEO Content Marketing SERP Case Studies 133

Hubspot

SEPTEMBER 17, 2020

If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”. Take, for example, a term like “form builder.”. In this case, if you’re not at least a little bit curious about reading Sapiens , then you’re insane.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Example: /social-selling/. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Scoop.it

MARCH 14, 2024

And since your SEO score relies on how well you craft content, how relevant it is, how valuable your audiences find it, and how apt the topics and discussions are, leveraging your influencers for content creation is a must. For example, consider Hims as an example. This logic applies to people creating blog posts, too.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

DECEMBER 20, 2022

Some examples include: Content marketing. Direct marketing. For example, if you’re planning an in-person event to target your audience 1:1, come prepared with compelling visual aids that draw them in. According to Content Marketing Institute, 80% of B2B marketers utilize content marketing for lead generation.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

ClearVoice

APRIL 13, 2024

With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. Site:domain.com “AI-generated content.”

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

ClearVoice

JUNE 27, 2022

Moreover, both strategies rely heavily on good content, which is why the three should work seamlessly together to create a bigger impact. To figure out how to make SEO, SEM, and content marketing work together, you must first understand how each one works. How search engine marketing (SEM) works. Costs could add up.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. Storytelling is the holy grail for content marketers. They separate writers from mere marketers.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Content Marketing Strategy.

Buyer Intent 354

Buyer Intent Intent Work Management Marketing Management 354

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Create XML sitemaps, use formatting and correct url structure to help search engines quickly glean and index content.

Paid Content 62

Paid Content PPC Traffic SEO 62

KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Key content marketing aspects of social media profiles to consider: Creative: Integrate high quality cover photos, organizational logo and icons, and video assets if possible.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Quick Takeaways.

Analysis 310

Analysis Top of Funnel Work Management Lead Scoring 310

ClearVoice

APRIL 13, 2024

With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. Site:domain.com “AI-generated content.”

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Martech

FEBRUARY 8, 2024

But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Take an example of the keyword our article ranks first for: You can also see that the search intent for this keyword is commercial. A person who looks it up is in the market to spend money.

Top of Funnel 112

Top of Funnel SEO B2B Paid Search Agency 112

ClearVoice

OCTOBER 13, 2023

Case studies are a valuable part of any content marketing strategy. However, not all case studies are created equally. Some are more effective than others in introducing and solving content strategy challenges. But, the challenge with this case study is how hard it is to follow verbally and visually.

Case Studies 94

Case Studies Case Study Top of Funnel Studies 94

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). The case for making featured snippets just another result. Because for what I can see from this example, it does. SERPs will now only have nine text listings.

Features 111

Features SEO CTR SERP 111

Zoominfo

FEBRUARY 25, 2021

B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Inbound Marketing. Email Nurturing.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

seo.co

DECEMBER 19, 2021

So for an article about “desktop PC cases,” that phrase might appear 4 times in your 700-word article. We use 12 because “desktop PC cases” is comprised of 3 words, so 3 words X 4 appearances = 12. But for best results, you should be conscious of how the search engine spiders are going to read your content.

Optimization 115

Optimization Keywords SERP SEO 115

Kevin Indig

MARCH 28, 2023

Kevin Indig • 12 min read A better approach to keyword research for content marketing In this article, I challenge the classic approach to keyword research and propose a new approach. Kevin Indig • 11 min read Patters of SERP Volatility SERP Volatility follows distinct patterns that can change overnight.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Inbox Insight

MAY 31, 2024

For example, marketing teams can create custom landing pages, emails, and ads for each account that speak directly to their pain points. Google frequently updates its search algorithms, impacting how content is ranked and perform in search engine results pages (SERPs).

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

ClearVoice

SEPTEMBER 23, 2021

Many content marketing writers and strategists focus exclusively on creating new content. That makes sense, given the constant reminders of how much search engines love fresh new content. Higher rankings in SERPs. Add case studies and other concrete examples to illustrate points.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Brightedge

MAY 8, 2020

Creating content that consistently drives traffic to your site can be difficult and everyday blogging likely won’t be the way to do it. Evergreen content is targeted content written on a topic that is always going to remain relevant and is always driving traffic. Let’s take the example of a case study.

Traffic 69

Traffic Case Studies Case Study Content 69

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Give data-driven examples! Set Specific Goals.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Zoominfo

FEBRUARY 25, 2021

B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

ClearVoice

JULY 12, 2023

When you add the phrase ‘Backed by Science” to your headlines, you hint at several unsaid messages, such as: Your content is legit and factual. You did due diligence to put together high-value content. Your content isn’t made up since it’s backed by science.

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

seo.co

MAY 10, 2021

If you’re filling in space just to expand your word count, your content is too long. Search engines know the difference between content that explores a topic on the surface or in-depth. SEO experts suggest using a target keyword phrase once for every 200 words of content. Outsourced content marketing.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Circle Studio

AUGUST 23, 2018

In order to rank highly for certain keywords or subject matter, your website must have sufficient content that speaks to those specific subjects. This means that your website has to have more content than just the typical company pages for services, markets, etc. Case studies. Research reports and white papers.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers. Final Thoughts.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

accelerate agency

JANUARY 20, 2022

If you want to boost organic traffic, grab potential customers’ attention, and rank highly on search engine results pages (SERPs), you’ll need to invest in on-page SEO. On-page SEO is the process of optimizing content on your website to improve your SERP ranking. accelerate agency works with SaaS companies of all sizes.

SEO 52

SEO Optimization Industry CMS SERP 52

accelerate agency

JANUARY 20, 2022

If you want to boost organic traffic, grab potential customers’ attention, and rank highly on search engine results pages (SERPs), you’ll need to invest in on-page SEO. On-page SEO is the process of optimizing content on your website to improve your SERP ranking. accelerate agency works with SaaS companies of all sizes.

SEO 52

SEO Optimization Industry CMS SERP 52