nDash

NOVEMBER 3, 2021

So how much should your company pay freelance writers for certain types of content? SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Marketing Interactions

OCTOBER 5, 2022

Given the use case, what dimensions of value are important to your customer? Considering only 18% of companies rate their customer experience as excellent (best in class), improving retention programs can help you transform your customer relationships—and your revenue growth. To what extent have they done so?

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This is crucial as it provides a clear, company-specific roadmap, ensuring all team members follow a consistent, effective sales strategy. Supports a consistent approach: Companies often want reps to use specific messaging and competitive responses. Define your sales philosophy Clarify your company’s sales approach and values.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

nDash

NOVEMBER 7, 2018

Your company adds new employees. Writer: Someone to write blog posts, web copy, case studies, whitepapers and other forms of content on a somewhat consistent basis. SME: Some to contribute expertise towards content, but who’s not necessarily writing anything themselves. For example: A Company of 5 People: .

Communities 55

Communities Top of Funnel SME Content 55

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. boilerplate.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. boilerplate.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

Integrated B2B

MARCH 10, 2013

Our team spends a lot of time discussing business cases – real business cases, not “feel good” benefit-based stuff, but the ones with numbers on them. Knowledge-intensive companies are full of them: highly knowledgeable, intelligent experts who can wrap their minds around a problem in their field and deliver fantastic solutions.

SME 40

SME Work Management Marketing Management Case Studies 40

Directive Agency

SEPTEMBER 3, 2019

You can meet your customers’ pain points by writing top-of-funnel blog posts, publishing middle-of-funnel eBooks (with actionable steps the user can apply), or maybe your company is video savvy, and you can start a video series. Additionally, be sure to actively publish noteworthy company accomplishments onto your social channels.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Your company makes gluten-free, sugar-free granola bars and is expanding into granola crumbles to use for yogurt and dessert toppings. Need case studies?

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Ambal's Amusings

NOVEMBER 5, 2009

Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Bright, colorful SME quotes represented as large page callouts. As companies realise the value of educating their customer, the white paper is finding new purpose.

Paper 100

Paper Enterprise Management Work Management SME 100

Buzz Marketing for Technology

JUNE 27, 2008

So, that’s the case for using scenarios. In fact, they now train their subject matter experts (SME) to use the tools. The SME are highly skilled and work in a very fast-paced environment. They use elearning to expedite the information sharing and some self-paced case studies. That’s not the case today.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Across various industries where global competition is fierce, finding ways to set your company apart from competitors is crucial. It would help if you went deeper than industry classifications and company size.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

nDash

JULY 21, 2021

Thinking about hiring freelance writers is intimidating for some, but that doesn’t have to be the case. If your company is serious about content marketing, then you’ve likely looked at how hiring freelances can supercharge those efforts. You’ll find this is especially true if companies have small marketing teams.

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

Rev

OCTOBER 4, 2023

The goal of a demand generation strategy is to show a company knows how to solve a problem potential customers already know exists. On the other hand, if you’re a new business hoping to reach and influence decision-makers at B2B companies, you may want to try a different strategy. But there is a subtle difference.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Hubspot

JUNE 25, 2013

We''re trying to achieve a diversity of session types to combat this -- things like Big Ideas and Bold Talks (similar to TED-style talks, for a little inspiration), Inbound Stories (case studies of people actually doing inbound marketing), and How-to Sessions (you know, so you can take some tactics home). Yeah, that''s done.

Conference 28

Conference SME Network Marketing Paper 28

ClearVoice

AUGUST 14, 2023

This creates an opportunity for cybersecurity companies to educate their audiences through helpful, informative content — and increase adoption rates for their solutions while they’re at it. Content types can include blog posts, white papers, ebooks, case studies , and research reports.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

SmartBug Media

SEPTEMBER 23, 2020

Realize it’s not about you and it’s not about your company; tailor your message to focus on what your king consumer is going to get from doing business with you. You don’t want people to assume that because it is a company, that the videos will essentially be commercials. Share massive social proof/case studies when possible.

Lead Generation 105

Lead Generation Generation Leads Lead 105

Convert

DECEMBER 12, 2022

On leaving college, my first job was with a fast growing SME car parts company called MicksGarage.com. The company was very data driven, ensuring that their website and associated spend was driving a return. I have always found CXL.com to be an excellent source of data backed views and case studies.

SME 52

SME Domain Sample Case Study 52

Ambal's Amusings

JULY 15, 2010

Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Content4Demand

FEBRUARY 11, 2020

We’ve identified six can’t-miss sessions that we think are ideal for content marketers, beginning of course with our very own case study session with Assurant. But most important, peruse the B2BMX agenda to find the sessions tailored to the topics you’re most keen on. We hope this helps you make the best use of your B2BMX time.

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

Integrated B2B

MARCH 4, 2020

For example, it could present the results of a study or research conducted by your company, or it could explain a new technology and how it addresses a market need in a new way. Imagine your company produces measurement equipment for the dairy industry. Let’s put it into context. Don’t pump it up! But beware.

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

Ambal's Amusings

SEPTEMBER 3, 2009

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. And that means you need to engage a variety of constituents within a prospect’s company. In nearly every case, there was at least one other title trying to get out.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

The ROI Guy

OCTOBER 5, 2011

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

Paid Content 106

Paid Content SME Product Tips 106

ClearVoice

SEPTEMBER 6, 2022

A company that wants to explore full-funnel marketing will have a stake in creating content for each stage. Because the content types here will be more detailed, brand-specific, and with solutions to customers’ needs in mind, the guidance of a subject matter expert (SME) can come in handy. Top-of-funnel marketing. Not necessarily.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). What a learning culture looks like A learning culture is one in which learning is an explicit company goal. But we do fight this tendency. Learn more.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Ambal's Amusings

NOVEMBER 23, 2010

He’s is the author of the widely acclaimed book, Crafting White Paper 2.0 , and the founder of The White Paper Company and the White Paper Pundit blog. Gender: provides guidance as to whether you should include a case study in your white paper. Jonathan Kantor's Tip. ” Stephanie Tilton's Bio.

Paper 100

Paper Work Management Marketing Management SME 100

Referral Rock

OCTOBER 30, 2019

These tools can be valuable for any company, regardless of your size — freeing up precious time for your team to focus on more useful tasks, like strategy. If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. A new Pew Research study shows only 8% of U.S. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Directive Agency

JULY 26, 2016

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. Avoid contracts. Brock Murray.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76