Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. In other words, it helps you provide relevant resources at every turn in the customer’s journey. And sometimes, it feels downright impossible. Consideration.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

CoSchedule

JULY 25, 2022

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

Paper 52

Paper Examples Marketing & Strategy Terms and Conditions 52

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. An HCM system can play a crucial role here by centralizing learning content and enabling employees to access development resources, making it easy for people to advance their skills.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. It then creates a comprehensive answer from relevant resources — which are plentiful, especially compared to ChatGPT. Please research the topic and important sub-topics and organize relevant resources in a MECE list.”

Marketing AI 78

Marketing AI Research Tactics SME 78

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 103

B2B Marketing Examples Content Marketing B2B 103

ClearVoice

MAY 10, 2024

It’s the heartbeat of your brand, enhancing every department from human resources to product development. A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. Content transcends marketing. Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? Interactive white paper.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Set the purchasing agenda with white papers. Crafting White Paper 2.0

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Set the purchasing agenda with white papers. Crafting White Paper 2.0

Paper 120

Paper SME Best Practices Case Study 120

Tiecas

MAY 17, 2024

How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. Engineers might need quick access to technical specifications, while plant managers and executives might prioritize case studies showcasing ROI.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

B2B Marketing Directions

MAY 12, 2024

The business professionals who use the NetLine platform voluntarily share information about themselves and the organizations they work for in exchange for access to the content resources available on the platform. After all, it makes little sense to contact a potential buyer about a content resource before he or she has reviewed the content.

Marketing AI 70

Marketing AI Research B2B Content 70

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Lead Forensics

APRIL 2, 2024

Demonstrate how your product solves a critical problem that will free up resources in other areas. Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

FEBRUARY 20, 2024

For instance, if your business is selling a payroll product or service, it helps to determine the possible age range, common interests and professional challenges for a human resources director who is likely on the buying team. The persona will point to the digital channels where this role will look to find answers related to work.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. Published materials. Include PDFs or clippings of any published articles about you or your company. These can provide deeper insights into your business or expertise.

Press 130

Press Personalization Brand Identity Branding 130

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Prioritize leads effectively: Allocate resources to leads showing robust purchase intent, maximizing your efficiency. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. ” Providing relatable, real-world examples. Don’t abandon the self-service experience.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Optinmonster

FEBRUARY 15, 2024

Resource Library If you’re like most businesses, your marketing resources are scattered everywhere. Your content team adds lead magnets to your blog, while Sales shares white papers via email, and Customer Success shares case studies through your help desk. What’s Coming Next?

Small Business Marketing 96

Small Business Marketing Marketing Qualified Leads Leads Lead 96

BOP Design

JANUARY 13, 2021

Conversion Rate Optimization (CRO) is the well-known term for making updates to a website that encourage these visitors to complete desired actions (like completing contact forms, signing up for newsletters, or downloading resources). Point them toward your blog or resources section for more information. Resources Section.

Marketing Websites 122

Marketing Websites B2B Top of Funnel Case Studies 122

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Seth Godin.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

ClearVoice

OCTOBER 26, 2022

This is the time to provide “free” content that will serve as helpful resources for your target audience. The resources you’ve provided them up to this point will establish you as a trusted resource, one that they are more willing to do business with once they’re ready. The decision stage.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

The Point

APRIL 22, 2020

A well-written abstract can make any content asset sound good, but whether the person who downloads that asset ultimately engages with sales has more to do with how much the content delivers genuine information of value, information that positions your brand as a trusted resource. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). Middle: Here, the prospect downloads a white paper or signs up for a webinar. Once your prospects show interest in your product, it’s imperative to give them resources to guide their decision. Let’s start with that dream customer.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Then, you can personalize the experience by providing relevant content and resources at every touchpoint. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Lead Forensics

APRIL 2, 2024

Demonstrate how your product solves a critical problem that will free up resources in other areas. Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

BOP Design

NOVEMBER 23, 2022

In this post, we take a look at why it’s important for B2B marketers to allocate time and resources to digital marketing. Think about nurturing your leads with blog posts, white papers, case studies, use cases, videos, email updates, and other forms of digital content. We’ve made the case, but it’s not all fluff.

B2B Marketing 109

B2B Marketing Allocation B2B Paid Search Agency 109

Zoominfo

OCTOBER 5, 2021

Using classic good vs. evil storytelling with some movie magic presents your product in a more exciting way than it would on paper. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study. What makes this a great brand story?

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Only B2B

APRIL 30, 2024

This strategic approach prevents you from targeting the wrong audience and wasting resources on unsuccessful campaigns. As prospects search the internet for data-driven insights and practical strategies, you can produce valuable content such as blog posts, white papers, case studies, and webinars.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

ATAK Interactive

JULY 21, 2020

Marketing provides resources and collateral that, in turn, empower the sales team as they interact with potential buyers. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. Case Studies. At its core, it is a collaboration between both marketing and sales.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

ClearVoice

MAY 6, 2024

For example, you might use some technical jargon to showcase your in-depth knowledge of the industry in a relevant white paper for industry veterans. While short-form videos may appeal to a younger demographic, decision-makers might favor in-depth white papers. Content Formats Variety is key.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

nDash

OCTOBER 26, 2020

If you’re looking for content writers that can speak to Human Resource and People Operation professionals, look no further. Case study. Case study. Seasoned human resource and eLearning professional with two decades of crafting copy for both website and print marketing. Case study. Case study.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. This Executive Summary is offered for free in our resource library, while the full industry-specific research reports are available for purchase. White Papers/Executive Guides . White Papers/Executive Guides.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

ATAK Interactive

JULY 21, 2020

Marketing provides resources and collateral that, in turn, empower the sales team as they interact with potential buyers. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. Case Studies . At its core, it is a collaboration between both marketing and sales.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

BOP Design

MARCH 22, 2021

These types of content pieces can be grouped into a broad category that includes white papers, e-books, guides, case studies, use cases, industry studies, etc. These B2B content marketing piece s often require a significant investment of strategizing and resources. Sharing on Social Media.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166