Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. series on Youtube.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Content Standard

NOVEMBER 11, 2014

Buyers want case studies and testimonials to show how a product solves a problem and achieves results. Dr. James McQuivey of Forrester Research finds that one video is worth 1.8 . “Buyers want information, not infomercials,” McKenzie says on the blog. million words. Every day, 100 million users watch a video online.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

SnapApp

JULY 11, 2017

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . A recent CEB study found that an average of 5.4 Source: HubSpot.com.

Buy 70

Buy Process B2B Peer-to-peer 70

Directive Agency

FEBRUARY 22, 2019

Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. Forrester Wave Reports. Forrester Wave Analyst Report – Landing Page). Then you’re done! Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Directive Agency

JUNE 7, 2018

Subscribe to YouTube! This is why Forrester has a full business model. I constantly see sales reps going into pitches with poorly designed decks, no real case studies that are designed properly, nothing’s in the proper medium, and everything’s from 10 years ago or 5 years ago. Don’t miss a video!

Enterprise Management 40

Enterprise Management Work Management Marketing Management Process 40

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. The same study found that 70% thought that nearly half of the thought-leadership pieces they read delivers no valuable information. 76% of B2B marketers blog, and 73% publish case studies. ( CoSchedule ) 73% of B2B marketers use YouTube to distribute content.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. If you liked some of what you read, check out a few great summary posts from Jort Possel of Accenture and Peter O’Neill of Forrester , as well as a conference overview here.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Marketing Insider Group

SEPTEMBER 14, 2020

In case you are counting. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Key channels that target older online users are Facebook and YouTube. But I paid her. Optinmonster).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Single Grain

MARCH 9, 2021

For example, if you sell IP transit to other businesses, enter “IP transit” and wait for Google to provide recommendations based on the most-searched-for terms: Once you have collected a few keywords, search for your seed keyword (“IP transit” in this case) and review the search results page. Case studies.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Sprout Social

APRIL 6, 2021

You could also offer discount codes, case studies, webinars, whitepapers and more. Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content. — Forrester (@forrester) November 29, 2020.

Paid Content 141

Paid Content Social Media Lead Generation Campaigns 141

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. A study by SerpIQ found that top ranking content is usually just over 2,400 words. NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Televerde

AUGUST 30, 2021

According to Forrester, sellers who shape a buyer’s vision of their potential solution win 75% of subsequent purchases made. Even highly technical and traditional industries are getting in on the content action (do some searching for lawyers, accountants, or real estate agents on YouTube to see what we mean).

B2B 86

B2B B2B Sales Training B2B Marketing 86

Brandpoint

JUNE 12, 2019

Explainer videos, case studies and tutorials can be featured directly on product pages to move your leads further down the sales funnel. Display ads: Using the Google Display Network to promote your videos can place your content as bumpers on YouTube or as ads on partner websites and apps. Link building & SEO.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Their #TheNextFrontier series on YouTube< delves into aspects of the human brain, while campaigns like #Instawalk allowed influencers and fans to visit GE facilities and share their experiences on Instagram.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter.

Social Media 155

Social Media Media Paid Content Work Management 155

Hubspot

FEBRUARY 28, 2012

Barn Raisers LLC has aggregated a fine arsenal of case studies on the subject -- let's dive into two remarkable examples. A few years later, CareOne followed it up with communities on Facebook, Twitter, and YouTube that require no registration. And the proof is in the pudding, so to speak, for plenty of other companies.

Social Media 28

Social Media Service Media Paid Search Agency 28

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

The YouTube Approach to Lead Nurturing (blog post). How Acteva and IDology Achieved Significant Results with Lead Management (on-demand case study webinar). How Vindicia went from Zero to Lead Management Hero in One Day (on-demand case study webinar). Lead Nurturing With Brian Carroll (blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Single Grain

JUNE 30, 2022

You can also look for case studies, reviews on sites like Clutch or G2, and ratings. AMP Agency uses next-gen programmatic media buying tools such as Forrester, MRI, and Nielsen to get a robust understanding of the brand’s target audience. You can usually find them on the company's website. 2) Ask Questions.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Case studies and customer testimonials.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

KEO Marketing

SEPTEMBER 1, 2017

One study concluded marketing automation lead to a 14.5% Another study found businesses that use marketing automation to nurture prospects experienced an impressive 451% increase in qualified leads. Also, another recent study found 47% of B2B buyers consume three to five pieces of content before they engage with a salesperson.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48

Contently

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Scaling requires you to make the case for content marketing all over again. The five-part series brought in close to 10,000 views on YouTube plus thousands more with social clips.

Budget Programs 136

Budget Programs Top of Funnel Ad Building Content 136

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. You’ll require web developers to create both use cases, but you’ll also need two separate instances of your site with load balances configured to handle the distribution.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

JULY 17, 2015

And as is often the case in mentoring, I am learning as much, if not more, from them as they are from me. If you think about it, entire global businesses -- Experian, Nielsen, Gartner, Forrester -- have made on aggregating data. You can easily create a video on YouTube for the online learning community for creators, Skillshare.

Peer-to-peer 28

Peer-to-peer Business Lead Scoring Lead Ranking 28

Single Grain

JUNE 17, 2019

1) Study Your Readers. 21 Ways to Dominate YouTube: The Ultimate Guide”. Here’s an example : Case Studies – Such content pieces work well with readers who are close to making a purchase decision. Click here to download your free guide right now! Get A Free Consultation. TechCrunch. Google Public Data. Pew Research.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Visit Frank’s blog , The Sword and the Script, a blog that studies the application of marketing, PR and social media. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees.

Twitter 145

Twitter CRM Business Paid Search Agency 145