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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. to 2:30 p.m.

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How to Use Video on Websites the Right Way

Vidyard

Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Popular free options include sites like YouTube and Vimeo. Recommended Video Type: Case Study. What are you waiting for?

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5 Ways to Use Video in B2B Marketing

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Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. series on Youtube.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” And the most successful case studies are precisely those that embrace this approach.”. People don’t engage with brands.

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5 Ways to Use Video in B2B Marketing

Metadata

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. series on Youtube.

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How to Use Video on Websites the Right Way

Vidyard

Popular free options include sites like YouTube and Vimeo. Learn From the Pros The Vidyard Content team regularly creates video versions of popular blog posts, which we embed in the post and share on YouTube for increased discoverability. Power up your website with video. A written quote could be faked.

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How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Companies like Buzzfeed have seen success with this platform, as seen in the case study below. Related reading: Case Study: CEB's 54% Increase in LinkedIn Click-Throughs. Forrester data shows that more than one-third of all time spent online is devoted to consuming video content.